Klickologie: die Psychologie des Onlineshoppings
Gespeichert in:
1. Verfasser: | |
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Weitere Verfasser: | |
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
München
Redline
2015
|
Ausgabe: | 1. Aufl. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis Auszug Einführung/Vorwort Inhaltstext Inhaltsverzeichnis |
Beschreibung: | 254 S. Ill. 210 mm x 14 mm |
ISBN: | 9783868815610 3868815619 |
Internformat
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adam_text |
INHALT
EINLEITUNG 7
1. WARUM KAUFEN MENSCHEN? 15
2. WARUM KAUFEN MENSCHEN ONLINE? 27
3. WIE KAUFEN MENSCHEN ONLINE? 47
4. DER PREIS ENTSCHEIDET 85
5. ZURUECKGELASSENE WARENKOERBE 115
6. GLUECKLICHE KUNDEN KOMMEN WIEDER 131
7. GEFAELLT ES MEINEN FREUNDEN? 149
8. IST DER HAENDLER VERTRAUENSWUERDIG? 165
9. DIE NACHTEILE VERMEIDEN 173
10. DER PERFEKTE ONLINESHOP 185
11. DIE ZUKUNFT DES ONLINESHOPPINGS 209
12. CLICK.OLO GIE 231
DANKSAGUNG 237
HTTP://D-NB.INFO/105100294X
INHALT
CLICK.OLOGY.BIZ 239
UEBER DEN AUTOR 241
ANMERKUNGEN 243
STICHWORTVERZEICHNIS 247 |
any_adam_object | 1 |
author | Jones, Graham |
author2 | Knill, Bärbel |
author2_role | trl |
author2_variant | b k bk |
author_facet | Jones, Graham Knill, Bärbel |
author_role | aut |
author_sort | Jones, Graham |
author_variant | g j gj |
building | Verbundindex |
bvnumber | BV042199050 |
classification_rvk | CW 7500 QR 760 QW 300 |
ctrlnum | (OCoLC)897363328 (DE-599)DNB105100294X |
dewey-full | 381.142 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 381 - Commerce (Trade) |
dewey-raw | 381.142 |
dewey-search | 381.142 |
dewey-sort | 3381.142 |
dewey-tens | 380 - Commerce, communications, transportation |
discipline | Psychologie Wirtschaftswissenschaften |
edition | 1. Aufl. |
format | Book |
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id | DE-604.BV042199050 |
illustrated | Illustrated |
indexdate | 2024-08-05T08:45:17Z |
institution | BVB |
isbn | 9783868815610 3868815619 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027637973 |
oclc_num | 897363328 |
open_access_boolean | |
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physical | 254 S. Ill. 210 mm x 14 mm |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Redline |
record_format | marc |
spellingShingle | Jones, Graham Klickologie die Psychologie des Onlineshoppings Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
subject_GND | (DE-588)4062644-1 (DE-588)4592128-3 |
title | Klickologie die Psychologie des Onlineshoppings |
title_alt | Click.ology CLICKOLOGY |
title_auth | Klickologie die Psychologie des Onlineshoppings |
title_exact_search | Klickologie die Psychologie des Onlineshoppings |
title_full | Klickologie die Psychologie des Onlineshoppings Graham Jones. Übers. aus dem amerikan. Engl. von Bärbel Knill |
title_fullStr | Klickologie die Psychologie des Onlineshoppings Graham Jones. Übers. aus dem amerikan. Engl. von Bärbel Knill |
title_full_unstemmed | Klickologie die Psychologie des Onlineshoppings Graham Jones. Übers. aus dem amerikan. Engl. von Bärbel Knill |
title_short | Klickologie |
title_sort | klickologie die psychologie des onlineshoppings |
title_sub | die Psychologie des Onlineshoppings |
topic | Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Commerce (DE-588)4592128-3 gnd |
topic_facet | Verbraucherverhalten Electronic Commerce |
url | http://www.m-vg.de/mediafiles/articles/pdfcontent/9783868815610.pdf http://www.m-vg.de/mediafiles/articles/pdfdemo/9783868815610.pdf http://www.m-vg.de/mediafiles/ http://deposit.dnb.de/cgi-bin/dokserv?id=4666389&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027637973&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT jonesgraham clickology AT knillbarbel clickology AT jonesgraham klickologiediepsychologiedesonlineshoppings AT knillbarbel klickologiediepsychologiedesonlineshoppings |
Inhaltsverzeichnis
Beschreibung
Beschreibung
THWS Würzburg Zentralbibliothek Lesesaal
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1000 QW 300 J77 |
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Exemplar 1 | ausleihbar Verfügbar Bestellen |