Relationship marketing: creating stakeholder value
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York, NY
Routledge
2011
|
| Subjects: | |
| Physical Description: | XVI, 242 S. graph. Darst. |
| ISBN: | 9780750648394 |
Staff View
MARC
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Record in the Search Index
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| institution | BVB |
| isbn | 9780750648394 |
| language | English |
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| physical | XVI, 242 S. graph. Darst. |
| publishDate | 2011 |
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| publisher | Routledge |
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| spelling | Christopher, Martin 1945- Verfasser (DE-588)17005778X aut Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne London ; New York, NY Routledge 2011 XVI, 242 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s 1\p DE-604 Payne, Adrian Verfasser (DE-588)170783405 aut Ballantyne, David Verfasser (DE-588)14114162X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Christopher, Martin 1945- Payne, Adrian Ballantyne, David Relationship marketing creating stakeholder value Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Qualitätssicherung (DE-588)4126457-5 gnd Marketing (DE-588)4037589-4 gnd Servicepolitik (DE-588)4234502-9 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4126457-5 (DE-588)4037589-4 (DE-588)4234502-9 (DE-588)4236865-0 |
| title | Relationship marketing creating stakeholder value |
| title_auth | Relationship marketing creating stakeholder value |
| title_exact_search | Relationship marketing creating stakeholder value |
| title_full | Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne |
| title_fullStr | Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne |
| title_full_unstemmed | Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne |
| title_short | Relationship marketing |
| title_sort | relationship marketing creating stakeholder value |
| title_sub | creating stakeholder value |
| topic | Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Qualitätssicherung (DE-588)4126457-5 gnd Marketing (DE-588)4037589-4 gnd Servicepolitik (DE-588)4234502-9 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Relationship marketing Beziehungsmanagement Qualitätssicherung Marketing Servicepolitik Kundenmanagement |
| work_keys_str_mv | AT christophermartin relationshipmarketingcreatingstakeholdervalue AT payneadrian relationshipmarketingcreatingstakeholdervalue AT ballantynedavid relationshipmarketingcreatingstakeholdervalue |