Relationship marketing: creating stakeholder value
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY
Routledge
2011
|
| Schlagworte: | |
| Beschreibung: | XVI, 242 S. graph. Darst. |
| ISBN: | 9780750648394 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 008 | 141117s2011 d||| |||| 00||| eng d | ||
| 020 | |a 9780750648394 |9 978-0-7506-4839-4 | ||
| 035 | |a (OCoLC)897125241 | ||
| 035 | |a (DE-599)BVBBV042189842 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Christopher, Martin |d 1945- |e Verfasser |0 (DE-588)17005778X |4 aut | |
| 245 | 1 | 0 | |a Relationship marketing |b creating stakeholder value |c Martin Christopher ; Adrian Payne ; David Ballantyne |
| 264 | 1 | |a London ; New York, NY |b Routledge |c 2011 | |
| 300 | |a XVI, 242 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Qualitätssicherung |0 (DE-588)4126457-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Servicepolitik |0 (DE-588)4234502-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Qualitätssicherung |0 (DE-588)4126457-5 |D s |
| 689 | 1 | 2 | |a Servicepolitik |0 (DE-588)4234502-9 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Payne, Adrian |e Verfasser |0 (DE-588)170783405 |4 aut | |
| 700 | 1 | |a Ballantyne, David |e Verfasser |0 (DE-588)14114162X |4 aut | |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Christopher, Martin 1945- Payne, Adrian Ballantyne, David |
| author_GND | (DE-588)17005778X (DE-588)170783405 (DE-588)14114162X |
| author_facet | Christopher, Martin 1945- Payne, Adrian Ballantyne, David |
| author_role | aut aut aut |
| author_sort | Christopher, Martin 1945- |
| author_variant | m c mc a p ap d b db |
| building | Verbundindex |
| bvnumber | BV042189842 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| classification_tum | WIR 820f |
| ctrlnum | (OCoLC)897125241 (DE-599)BVBBV042189842 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T01:14:54Z |
| institution | BVB |
| isbn | 9780750648394 |
| language | English |
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| physical | XVI, 242 S. graph. Darst. |
| publishDate | 2011 |
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| publisher | Routledge |
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| spelling | Christopher, Martin 1945- Verfasser (DE-588)17005778X aut Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne London ; New York, NY Routledge 2011 XVI, 242 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s 1\p DE-604 Payne, Adrian Verfasser (DE-588)170783405 aut Ballantyne, David Verfasser (DE-588)14114162X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Christopher, Martin 1945- Payne, Adrian Ballantyne, David Relationship marketing creating stakeholder value Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Qualitätssicherung (DE-588)4126457-5 gnd Marketing (DE-588)4037589-4 gnd Servicepolitik (DE-588)4234502-9 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4126457-5 (DE-588)4037589-4 (DE-588)4234502-9 (DE-588)4236865-0 |
| title | Relationship marketing creating stakeholder value |
| title_auth | Relationship marketing creating stakeholder value |
| title_exact_search | Relationship marketing creating stakeholder value |
| title_full | Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne |
| title_fullStr | Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne |
| title_full_unstemmed | Relationship marketing creating stakeholder value Martin Christopher ; Adrian Payne ; David Ballantyne |
| title_short | Relationship marketing |
| title_sort | relationship marketing creating stakeholder value |
| title_sub | creating stakeholder value |
| topic | Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Qualitätssicherung (DE-588)4126457-5 gnd Marketing (DE-588)4037589-4 gnd Servicepolitik (DE-588)4234502-9 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Relationship marketing Beziehungsmanagement Qualitätssicherung Marketing Servicepolitik Kundenmanagement |
| work_keys_str_mv | AT christophermartin relationshipmarketingcreatingstakeholdervalue AT payneadrian relationshipmarketingcreatingstakeholdervalue AT ballantynedavid relationshipmarketingcreatingstakeholdervalue |