Leading digital: turning technology into business transformation
"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | "Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | vi, 292 Seiten Illustrationen |
| ISBN: | 9781625272478 1625272472 |
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Datensatz im Suchindex
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| adam_text | CONTENTS
Introduction:
Are
You Ready?
1.
What Is Digital Mastery?
PART I:
BUILDING DIGITAL CAPABILITIES
2.
Creating a Compelling Customer Experience
29
3.
Exploiting the Power of Core Operations
47
4.
Reinventing Business Models
73
PART II:
BUILDING LEADERSHIP CAPABILITIES
5.
Crafting Your Digital Vision
97
6.
Engaging the Organization at Scale
115
7.
Governing the Transformation
133
8.
Building Technology Leadership Capabilities
153
PART HI:
BACK AT THE OFFICE:
A Leader s
Playbook
for Digital Transformation
9.
Framing the Digital Challenge
175
10.
Focusing Investment
189
vi
Contents
11.
Mobilizing the Organization
209
12.
Sustaining the Digital Transformation
225
Epilogue: You Ain t Seen Nothin Yet
245
Appendix: Digital Mastery Self-Assessment
251
Notes
255
Index
275
Acknowledgments
287
About the Authors
291
BECOME A DIGITAL MASTER —NO
MATTER WHAT BUSINESS YOU RE IN
If you think the phrase going digital is only
relevant for industries like tech, media,
and entertainment
—
think again. In fact,
mobile, analytics, social media, sensors, and
cloud computing have already fundamentally
changed the entire
husin
ess landscape as
we know it
—
including your industry. The
problem is that most accounts of digital in
business focus on Silicon Valley stars and
tech start-ups. But what about the other^o-plzts
percent of the ecoriomjr?
In Leading
digital,
authors George
Westerman,
Didier
Bonnet, and Andrew
McAfee highlight how large companies
in traditional industries
—
from
finance
to
manufacturing to pharmaceuticals
—
are
using digital to gain strategic advantage. They
illuminate the principles and practices that
lead to successful digital transformation.
Based on a study of more than four hundred
global firms, including Asian Paints, Burberry,
Caesars Entertainment, Codelco, Lloyds
Banking Group, Nike, and Pernod
Ricard,
the
book shows what it takes to become a Digital
IVCaster. It explains successful transformation
in a clear, two-part framework: where to
invest in digital capabilities, and how to lead
the transformation. Vithin these parts, you ll
learn:
A How to engage better with your customers
A How to digitally enhance operations
A Hxyw to create a digital vision
A How to govern your digital activities
The book also includes an extensive step-by-
step transformation playbook for leaders to
follow.
Leading Digitalis the must-have guide to
help your organization survive and thrive in
the new, digitally powered, global economy.
|
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| spelling | Westerman, George 1963- Verfasser (DE-588)139449051 aut Leading digital turning technology into business transformation George Westerman, Didier Bonnet, Andrew McAfee Boston, Massachusetts Harvard Business Review Press [2014] vi, 292 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"-- Information technology / Management Strategic planning Organizational change Change Management gnd Informationstechnik gnd Organisationsentwicklung gnd Strategisches Management gnd BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Wirtschaft Information technology--Management Digitalisierung (DE-588)4123065-6 gnd rswk-swf Betriebliches Informationssystem (DE-588)4069386-7 gnd rswk-swf Change Management (DE-588)7606306-9 gnd rswk-swf Unternehmensentwicklung (DE-588)4125011-4 gnd rswk-swf Unternehmensentwicklung (DE-588)4125011-4 s Change Management (DE-588)7606306-9 s Digitalisierung (DE-588)4123065-6 s Betriebliches Informationssystem (DE-588)4069386-7 s DE-604 Bonnet, Didier Verfasser (DE-588)1067696016 aut McAfee, Andrew 1967- Verfasser (DE-588)171901738 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027627688&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027627688&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Westerman, George 1963- Bonnet, Didier McAfee, Andrew 1967- Leading digital turning technology into business transformation Information technology / Management Strategic planning Organizational change Change Management gnd Informationstechnik gnd Organisationsentwicklung gnd Strategisches Management gnd BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Wirtschaft Information technology--Management Digitalisierung (DE-588)4123065-6 gnd Betriebliches Informationssystem (DE-588)4069386-7 gnd Change Management (DE-588)7606306-9 gnd Unternehmensentwicklung (DE-588)4125011-4 gnd |
| subject_GND | (DE-588)4123065-6 (DE-588)4069386-7 (DE-588)7606306-9 (DE-588)4125011-4 |
| title | Leading digital turning technology into business transformation |
| title_auth | Leading digital turning technology into business transformation |
| title_exact_search | Leading digital turning technology into business transformation |
| title_full | Leading digital turning technology into business transformation George Westerman, Didier Bonnet, Andrew McAfee |
| title_fullStr | Leading digital turning technology into business transformation George Westerman, Didier Bonnet, Andrew McAfee |
| title_full_unstemmed | Leading digital turning technology into business transformation George Westerman, Didier Bonnet, Andrew McAfee |
| title_short | Leading digital |
| title_sort | leading digital turning technology into business transformation |
| title_sub | turning technology into business transformation |
| topic | Information technology / Management Strategic planning Organizational change Change Management gnd Informationstechnik gnd Organisationsentwicklung gnd Strategisches Management gnd BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Wirtschaft Information technology--Management Digitalisierung (DE-588)4123065-6 gnd Betriebliches Informationssystem (DE-588)4069386-7 gnd Change Management (DE-588)7606306-9 gnd Unternehmensentwicklung (DE-588)4125011-4 gnd |
| topic_facet | Information technology / Management Strategic planning Organizational change Change Management Informationstechnik Organisationsentwicklung Strategisches Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Strategic Planning Wirtschaft Information technology--Management Digitalisierung Betriebliches Informationssystem Unternehmensentwicklung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027627688&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027627688&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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