The nonprofit marketing guide: high-impact, low-cost ways to build support for your good cause
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, CA
Jossey-Bass
2010
|
| Ausgabe: | 1st ed. |
| Schriftenreihe: | Jossey-Bass nonprofit guidebook series
|
| Schlagworte: | |
| Online-Zugang: | Cover image |
| Beschreibung: | "A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"-- Provided by publisher. Includes bibliographical references and index |
| Beschreibung: | xxviii, 228 p. 24 cm |
| ISBN: | 9780470539651 0470539658 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042185804 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 141113s2010 xxu |||| 00||| eng d | ||
| 010 | |a 2010003894 | ||
| 015 | |a GBB033285 |2 dnb | ||
| 020 | |a 9780470539651 |c pbk. |9 978-0-470-53965-1 | ||
| 020 | |a 0470539658 |c pbk. |9 0-470-53965-8 | ||
| 035 | |a (OCoLC)723347061 | ||
| 035 | |a (DE-599)BVBBV042185804 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1052 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Leroux Miller, Kivi |d 1969- |e Verfasser |0 (DE-588)1011976358 |4 aut | |
| 245 | 1 | 0 | |a The nonprofit marketing guide |b high-impact, low-cost ways to build support for your good cause |c Kivi Leroux Miller ; foreword by Katya Andresen |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a San Francisco, CA |b Jossey-Bass |c 2010 | |
| 300 | |a xxviii, 228 p. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Jossey-Bass nonprofit guidebook series | |
| 500 | |a "A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"-- Provided by publisher. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Nonprofit organizations |x Marketing | |
| 856 | 4 | |u http://catalogimages.wiley.com/images/db/jimages/9780470539651.jpg |3 Cover image | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027624950 | ||
Datensatz im Suchindex
| _version_ | 1804152697362841600 |
|---|---|
| any_adam_object | |
| author | Leroux Miller, Kivi 1969- |
| author_GND | (DE-588)1011976358 |
| author_facet | Leroux Miller, Kivi 1969- |
| author_role | aut |
| author_sort | Leroux Miller, Kivi 1969- |
| author_variant | m k l mk mkl |
| building | Verbundindex |
| bvnumber | BV042185804 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)723347061 (DE-599)BVBBV042185804 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02614nam a2200397zc 4500</leader><controlfield tag="001">BV042185804</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">141113s2010 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2010003894</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBB033285</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470539651</subfield><subfield code="c">pbk.</subfield><subfield code="9">978-0-470-53965-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470539658</subfield><subfield code="c">pbk.</subfield><subfield code="9">0-470-53965-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)723347061</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042185804</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1052</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Leroux Miller, Kivi</subfield><subfield code="d">1969-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1011976358</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The nonprofit marketing guide</subfield><subfield code="b">high-impact, low-cost ways to build support for your good cause</subfield><subfield code="c">Kivi Leroux Miller ; foreword by Katya Andresen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">San Francisco, CA</subfield><subfield code="b">Jossey-Bass</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxviii, 228 p.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Jossey-Bass nonprofit guidebook series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"-- Provided by publisher.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Nonprofit organizations</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://catalogimages.wiley.com/images/db/jimages/9780470539651.jpg</subfield><subfield code="3">Cover image</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027624950</subfield></datafield></record></collection> |
| id | DE-604.BV042185804 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:14:50Z |
| institution | BVB |
| isbn | 9780470539651 0470539658 |
| language | English |
| lccn | 2010003894 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027624950 |
| oclc_num | 723347061 |
| open_access_boolean | |
| owner | DE-1052 |
| owner_facet | DE-1052 |
| physical | xxviii, 228 p. 24 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Jossey-Bass |
| record_format | marc |
| series2 | Jossey-Bass nonprofit guidebook series |
| spelling | Leroux Miller, Kivi 1969- Verfasser (DE-588)1011976358 aut The nonprofit marketing guide high-impact, low-cost ways to build support for your good cause Kivi Leroux Miller ; foreword by Katya Andresen 1st ed. San Francisco, CA Jossey-Bass 2010 xxviii, 228 p. 24 cm txt rdacontent n rdamedia nc rdacarrier Jossey-Bass nonprofit guidebook series "A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"-- Provided by publisher. Includes bibliographical references and index Nonprofit organizations Marketing http://catalogimages.wiley.com/images/db/jimages/9780470539651.jpg Cover image |
| spellingShingle | Leroux Miller, Kivi 1969- The nonprofit marketing guide high-impact, low-cost ways to build support for your good cause Nonprofit organizations Marketing |
| title | The nonprofit marketing guide high-impact, low-cost ways to build support for your good cause |
| title_auth | The nonprofit marketing guide high-impact, low-cost ways to build support for your good cause |
| title_exact_search | The nonprofit marketing guide high-impact, low-cost ways to build support for your good cause |
| title_full | The nonprofit marketing guide high-impact, low-cost ways to build support for your good cause Kivi Leroux Miller ; foreword by Katya Andresen |
| title_fullStr | The nonprofit marketing guide high-impact, low-cost ways to build support for your good cause Kivi Leroux Miller ; foreword by Katya Andresen |
| title_full_unstemmed | The nonprofit marketing guide high-impact, low-cost ways to build support for your good cause Kivi Leroux Miller ; foreword by Katya Andresen |
| title_short | The nonprofit marketing guide |
| title_sort | the nonprofit marketing guide high impact low cost ways to build support for your good cause |
| title_sub | high-impact, low-cost ways to build support for your good cause |
| topic | Nonprofit organizations Marketing |
| topic_facet | Nonprofit organizations Marketing |
| url | http://catalogimages.wiley.com/images/db/jimages/9780470539651.jpg |
| work_keys_str_mv | AT lerouxmillerkivi thenonprofitmarketingguidehighimpactlowcostwaystobuildsupportforyourgoodcause |