Hidden Persuasion: 33 psychological influence techniques in advertising
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
BIS Publ.
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | 192 S. zahlr. farb. Abb. 245 mm x 180 mm |
| ISBN: | 9789063693145 |
Internformat
MARC
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| 245 | 1 | 0 | |a Hidden Persuasion |b 33 psychological influence techniques in advertising |c Andrews ; van Leeuwen ; van Baaren |
| 264 | 1 | |a Amsterdam |b BIS Publ. |c 2013 | |
| 300 | |a 192 S. |b zahlr. farb. Abb. |c 245 mm x 180 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 653 | |a Verhalten | ||
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| 653 | |a Dr. van Leeuwen | ||
| 653 | |a Prof Dr. van Baaren | ||
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| 700 | 1 | |a Baaren, Rick van |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | Andrews, Marc Leeuwen, Matthijs van Baaren, Rick van |
| author_facet | Andrews, Marc Leeuwen, Matthijs van Baaren, Rick van |
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| building | Verbundindex |
| bvnumber | BV042179781 |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)868021099 (DE-599)DNB1046237551 |
| discipline | Kunstgeschichte Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042179781 |
| illustrated | Illustrated |
| indexdate | 2024-08-03T01:56:44Z |
| institution | BVB |
| isbn | 9789063693145 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027619053 |
| oclc_num | 868021099 |
| open_access_boolean | |
| owner | DE-898 DE-BY-UBR DE-B170 |
| owner_facet | DE-898 DE-BY-UBR DE-B170 |
| physical | 192 S. zahlr. farb. Abb. 245 mm x 180 mm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | BIS Publ. |
| record_format | marc |
| spelling | Andrews, Marc Verfasser aut Hidden Persuasion 33 psychological influence techniques in advertising Andrews ; van Leeuwen ; van Baaren Amsterdam BIS Publ. 2013 192 S. zahlr. farb. Abb. 245 mm x 180 mm txt rdacontent n rdamedia nc rdacarrier Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Design Werbung Psychologie Verhalten Marc Andrews Dr. van Leeuwen Prof Dr. van Baaren Werbepsychologie (DE-588)4140889-5 s DE-604 Leeuwen, Matthijs van Verfasser aut Baaren, Rick van Verfasser aut X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4565380&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Andrews, Marc Leeuwen, Matthijs van Baaren, Rick van Hidden Persuasion 33 psychological influence techniques in advertising Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4140889-5 |
| title | Hidden Persuasion 33 psychological influence techniques in advertising |
| title_auth | Hidden Persuasion 33 psychological influence techniques in advertising |
| title_exact_search | Hidden Persuasion 33 psychological influence techniques in advertising |
| title_full | Hidden Persuasion 33 psychological influence techniques in advertising Andrews ; van Leeuwen ; van Baaren |
| title_fullStr | Hidden Persuasion 33 psychological influence techniques in advertising Andrews ; van Leeuwen ; van Baaren |
| title_full_unstemmed | Hidden Persuasion 33 psychological influence techniques in advertising Andrews ; van Leeuwen ; van Baaren |
| title_short | Hidden Persuasion |
| title_sort | hidden persuasion 33 psychological influence techniques in advertising |
| title_sub | 33 psychological influence techniques in advertising |
| topic | Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Werbepsychologie |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4565380&prov=M&dok_var=1&dok_ext=htm |
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