The trend management toolkit: a practical guide to the future
"In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market chan...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2014
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge".. |
| Beschreibung: | XIV, 243 S. graph. Darst. |
| ISBN: | 9781137370082 |
Internformat
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| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Strategic Planning |2 bisacsh | |
| 650 | 4 | |a Statistik | |
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| 650 | 4 | |a Strategic planning | |
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| 650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
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Datensatz im Suchindex
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| adam_text | THE TREND MANAGEMENT TOOLKIT
/ KJAR, ANNE LISE.
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
1. FROM FACTS TO FEELINGS
2. SENSE MAKING IN A FAST FORWARD SOCIETY
3. TREND MAPPING: PAST, PRESENT AND FUTURE
4. YOUR ESSENTIAL TREND TOOLKIT
5. MAJOR TRENDS 2030+
6. PRACTICAL TREND MAPPING: FOCUSING ON PEOPLE
7. PRACTICAL TREND MAPPING: ORGANIZATIONS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| callnumber-first | H - Social Science |
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| callnumber-search | HD30.28 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 300 QP 621 |
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| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-10T01:14:37Z |
| institution | BVB |
| isbn | 9781137370082 |
| language | English |
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| spelling | Kjær, Anne Lise Verfasser aut The trend management toolkit a practical guide to the future Anne Lise Kjaer Basingstoke Palgrave Macmillan 2014 XIV, 243 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier "In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge".. BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Statistics bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Statistik Wirtschaft Strategic planning Marketing research BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Statistics BUSINESS & ECONOMICS / Strategic Planning LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027615897&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kjær, Anne Lise The trend management toolkit a practical guide to the future BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Statistics bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Statistik Wirtschaft Strategic planning Marketing research BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Statistics BUSINESS & ECONOMICS / Strategic Planning |
| title | The trend management toolkit a practical guide to the future |
| title_auth | The trend management toolkit a practical guide to the future |
| title_exact_search | The trend management toolkit a practical guide to the future |
| title_full | The trend management toolkit a practical guide to the future Anne Lise Kjaer |
| title_fullStr | The trend management toolkit a practical guide to the future Anne Lise Kjaer |
| title_full_unstemmed | The trend management toolkit a practical guide to the future Anne Lise Kjaer |
| title_short | The trend management toolkit |
| title_sort | the trend management toolkit a practical guide to the future |
| title_sub | a practical guide to the future |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Statistics bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Statistik Wirtschaft Strategic planning Marketing research BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Statistics BUSINESS & ECONOMICS / Strategic Planning |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Statistics BUSINESS & ECONOMICS / Strategic Planning Statistik Wirtschaft Strategic planning Marketing research |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027615897&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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