A backward and forward consideration of the external value co-creation process: performance implications in the short- and long-term
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2014
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 425 S. Ill. |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | TABLE OF CONTENTS
TABLE OF CONTENTS
FIGURES IV
TABLES VI
ABBREVIATIONS VIII
1 INTRODUCTION 1
1.1 RESEARCH PROBLEM AND RELEVANCE
OF THE STUDY 1
1.2 RESEARCH QUESTIONS AND OBJECTIVE 9
1.3 OUTLINE OF THE STUDY 12
2 LITERATURE REVIEW
ON VALUE CO-CREATION 17
2.1 BIBLIOMETRIC ANALYSIS
ON VALUE CO-CREATION 17
2.2 OVERVIEW OF SELECTED
STUDIES ON VALUE CO-CREATION 25
3 VALUE CO-CREATION 59
3.1 INNOVATION PERSPECTIVE ON VALUE CO-CREATION 65
3.2 MARKETING PERSPECTIVE ON VALUE CO-CREATION 81
3.3 EXTERNAL
VALUE CO-CREATION WITH CUSTOMERS AND SUPPLIERS 93
3.3.1 CO-CREATING VALUE WITH CUSTOMERS 95
3.3.1.1 THE VOICE OF THE CUSTOMER, CUSTOMER INTEGRATION, AND CUSTOMER
CO-CREATION 95
3.3.1.2 PRINCIPLES AND BENEFITS OF CUSTOMER CO-CREATION 100
3.3.1.3 COSTS AND RISKS OF CUSTOMER CO-CREATION 108
3.3.1.4 TYPOLOGIES OF CUSTOMER CO-CREATION 112
3.3.2 CO-CREATING VALUE WITH SUPPLIERS 129
3.3.2.1 SUPPLIER INTEGRATION AND SUPPLIER CO-CREATION 131
3.3.2.2 PRINCIPLES AND BENEFITS OF SUPPLIER CO-CREATION 137
3.3.2.3 COSTS AND RISKS OF SUPPLIER CO-CREATION 148
3.3.2.4 TYPOLOGIES OF SUPPLIER CO-CREATION 151
HTTP://D-NB.INFO/1064681018
TABLE OF CONTENTS
4 VALUE CO-CREATION PRACTICES WITHIN THE CHEMICAL INDUSTRY 161
4.1 CHARACTERISTICS OF THE CHEMICAL INDUSTRY 162
4.2 THE CASE OF ELI LILLY (INNOCENTIVE) 175
4.3 THE CASE OF P&G (CONNECT AND DEVELOP) 188
4.4 THE CASE OF BEIERSDORF (INVISIBLE FOR BLACK & WHITE) 194
4.5 THE CASE OF HENKEL (PACKAGING DESIGN CONTEST; MY PRIL, MY STYLE) 199
4.6 THE CASE OF BASF (CUSTOMIZED SOLUTION PROVIDER) 202
5 CONCEPTUAL FRAMEWORK AND HYPOTHESES 207
5.1 RESOURCE-BASED VIEW OF THE FIRM 209
5.2 RELATIONAL VIEW OF THE FIRM 211
5.3 HYPOTHESES 214
5.3.1 CUSTOMER CO-CREATION AND EXPLORATORY/EXPLOITATIVE INNOVATION 214
5.3.2 SUPPLIER CO-CREATION AND EXPLORATORY/EXPLOITATIVE INNOVATION 219
5.3.3 EXPLORATORY/EXPLOITATIVE INNOVATION AND VALUE TO CUSTOMER 222
5.3.4 VALUE TO CUSTOMER AND ORGANIZATIONAL PERFORMANCE 224
6 METHODOLOGY 227
6.1 SAMPLE AND DATA COLLECTION 227
6.1.1 INFORMATION ON THE SURVEY 228
6.1.2 NON-RESPONSE BIAS 237
6.1.3 KEY INFORMANT CHECK 242
6.1.4 DESCRIPTIVE STATISTICS 245
6.2 MEASURES 247
6.2.1 CUSTOMER CO-CREATION 253
6.2.2 SUPPLIER CO-CREATION 254
6.2.3 EXPLORATORY INNOVATION 260
6.2.4 EXPLOITATIVE INNOVATION 260
6.2.5 VALUE TO CUSTOMER 261
6.2.6 ORGANIZATIONAL PERFORMANCE 262
6.2.7 DESCRIPTIVE STATISTICS 263
6.2.8 CONTROL VARIABLES 265
TABLE OF CONTENTS
6.3 ANALYSIS STRATEGY 266
6.3.1 VALIDITY AND RELIABILITY 279
6.3.2 COMMON METHOD VARIANCE 288
6.3.3 RESULTS OF PLS-SEM 292
6.3.4 MEDIATION ANALYSIS 303
6.3.5 MODEL FIT AND PREDICTION ANALYSIS 318
6.3.6 POWER ANALYSIS 325
7 DISCUSSION 327
8 IMPLICATIONS 355
8.1 THEORETICAL IMPLICATIONS 355
8.2 MANAGERIAL IMPLICATIONS FOR THE CHEMICAL INDUSTRY 355
9 LIMITATIONS AND SUGGESTIONS FOR FUTURE RESEARCH 365
10 CONCLUSION 373
REFERENCES 377
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| spelling | Gelhard, Carsten Verfasser aut A backward and forward consideration of the external value co-creation process performance implications in the short- and long-term vorgelegt von Carsten Gelhard 2014 X, 425 S. Ill. txt rdacontent n rdamedia nc rdacarrier Münster, Univ., Diss., 2014 (DE-588)4113937-9 Hochschulschrift gnd-content DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027615701&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gelhard, Carsten A backward and forward consideration of the external value co-creation process performance implications in the short- and long-term |
| subject_GND | (DE-588)4113937-9 |
| title | A backward and forward consideration of the external value co-creation process performance implications in the short- and long-term |
| title_auth | A backward and forward consideration of the external value co-creation process performance implications in the short- and long-term |
| title_exact_search | A backward and forward consideration of the external value co-creation process performance implications in the short- and long-term |
| title_full | A backward and forward consideration of the external value co-creation process performance implications in the short- and long-term vorgelegt von Carsten Gelhard |
| title_fullStr | A backward and forward consideration of the external value co-creation process performance implications in the short- and long-term vorgelegt von Carsten Gelhard |
| title_full_unstemmed | A backward and forward consideration of the external value co-creation process performance implications in the short- and long-term vorgelegt von Carsten Gelhard |
| title_short | A backward and forward consideration of the external value co-creation process |
| title_sort | a backward and forward consideration of the external value co creation process performance implications in the short and long term |
| title_sub | performance implications in the short- and long-term |
| topic_facet | Hochschulschrift |
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