Cutting-edge marketing analytics: real world cases and data sets for hands on learning
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson Education
2015
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIX, 300 S. Ill., graph. Darst. |
| ISBN: | 9780133552522 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042174918 | ||
| 003 | DE-604 | ||
| 005 | 20150120 | ||
| 007 | t | ||
| 008 | 141107s2015 ad|| |||| 00||| eng d | ||
| 020 | |a 9780133552522 |9 978-0-13-355252-2 | ||
| 020 | |z 0133552527 |9 0133552527 | ||
| 035 | |a (OCoLC)900653961 | ||
| 035 | |a (DE-599)BVBBV042174918 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Venkatesan, Rajkumar |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cutting-edge marketing analytics |b real world cases and data sets for hands on learning |c Rajkumar Venkatesan ; Paul Farris ; Ronald T. Wilcox |
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson Education |c 2015 | |
| 300 | |a XIX, 300 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing / Management | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing research / Case studies | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Revenue management | |
| 650 | 4 | |a Consumer profiling / Research | |
| 650 | 0 | 7 | |a Marketing-Mix |0 (DE-588)4168908-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Datenanalyse |0 (DE-588)4123037-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | 1 | |a Marketing-Mix |0 (DE-588)4168908-2 |D s |
| 689 | 0 | 2 | |a Marktsegmentierung |0 (DE-588)4037644-8 |D s |
| 689 | 0 | 3 | |a Datenanalyse |0 (DE-588)4123037-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Farris, Paul |e Verfasser |4 aut | |
| 700 | 1 | |a Wilcox, Ronald T. |e Verfasser |0 (DE-588)17179270X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027614284 | ||
Datensatz im Suchindex
| _version_ | 1804152681257762816 |
|---|---|
| any_adam_object | |
| author | Venkatesan, Rajkumar Farris, Paul Wilcox, Ronald T. |
| author_GND | (DE-588)17179270X |
| author_facet | Venkatesan, Rajkumar Farris, Paul Wilcox, Ronald T. |
| author_role | aut aut aut |
| author_sort | Venkatesan, Rajkumar |
| author_variant | r v rv p f pf r t w rt rtw |
| building | Verbundindex |
| bvnumber | BV042174918 |
| classification_rvk | QP 611 QP 650 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)900653961 (DE-599)BVBBV042174918 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042174918 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:14:34Z |
| institution | BVB |
| isbn | 9780133552522 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027614284 |
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| physical | XIX, 300 S. Ill., graph. Darst. |
| publishDate | 2015 |
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| publisher | Pearson Education |
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| spelling | Venkatesan, Rajkumar Verfasser aut Cutting-edge marketing analytics real world cases and data sets for hands on learning Rajkumar Venkatesan ; Paul Farris ; Ronald T. Wilcox Upper Saddle River, NJ Pearson Education 2015 XIX, 300 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing / Management Marketing research Marketing research / Case studies Market segmentation Revenue management Consumer profiling / Research Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingforschung (DE-588)4200055-5 s Marketing-Mix (DE-588)4168908-2 s Marktsegmentierung (DE-588)4037644-8 s Datenanalyse (DE-588)4123037-1 s DE-604 Farris, Paul Verfasser aut Wilcox, Ronald T. Verfasser (DE-588)17179270X aut |
| spellingShingle | Venkatesan, Rajkumar Farris, Paul Wilcox, Ronald T. Cutting-edge marketing analytics real world cases and data sets for hands on learning Marketing / Management Marketing research Marketing research / Case studies Market segmentation Revenue management Consumer profiling / Research Marketing-Mix (DE-588)4168908-2 gnd Datenanalyse (DE-588)4123037-1 gnd Marktsegmentierung (DE-588)4037644-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4168908-2 (DE-588)4123037-1 (DE-588)4037644-8 (DE-588)4200055-5 (DE-588)4522595-3 |
| title | Cutting-edge marketing analytics real world cases and data sets for hands on learning |
| title_auth | Cutting-edge marketing analytics real world cases and data sets for hands on learning |
| title_exact_search | Cutting-edge marketing analytics real world cases and data sets for hands on learning |
| title_full | Cutting-edge marketing analytics real world cases and data sets for hands on learning Rajkumar Venkatesan ; Paul Farris ; Ronald T. Wilcox |
| title_fullStr | Cutting-edge marketing analytics real world cases and data sets for hands on learning Rajkumar Venkatesan ; Paul Farris ; Ronald T. Wilcox |
| title_full_unstemmed | Cutting-edge marketing analytics real world cases and data sets for hands on learning Rajkumar Venkatesan ; Paul Farris ; Ronald T. Wilcox |
| title_short | Cutting-edge marketing analytics |
| title_sort | cutting edge marketing analytics real world cases and data sets for hands on learning |
| title_sub | real world cases and data sets for hands on learning |
| topic | Marketing / Management Marketing research Marketing research / Case studies Market segmentation Revenue management Consumer profiling / Research Marketing-Mix (DE-588)4168908-2 gnd Datenanalyse (DE-588)4123037-1 gnd Marktsegmentierung (DE-588)4037644-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing / Management Marketing research Marketing research / Case studies Market segmentation Revenue management Consumer profiling / Research Marketing-Mix Datenanalyse Marktsegmentierung Marketingforschung Fallstudiensammlung |
| work_keys_str_mv | AT venkatesanrajkumar cuttingedgemarketinganalyticsrealworldcasesanddatasetsforhandsonlearning AT farrispaul cuttingedgemarketinganalyticsrealworldcasesanddatasetsforhandsonlearning AT wilcoxronaldt cuttingedgemarketinganalyticsrealworldcasesanddatasetsforhandsonlearning |