APA-Zitierstil (7. Ausg.)

Mullin, R. (2010). Sales promotion: How to create, implement & integrate campaigns that really work (5th ed.). Kogan Page Limited.

Chicago-Zitierstil (17. Ausg.)

Mullin, Roddy. Sales Promotion: How to Create, Implement & Integrate Campaigns That Really Work. 5th ed. Philadelphia: Kogan Page Limited, 2010.

MLA-Zitierstil (9. Ausg.)

Mullin, Roddy. Sales Promotion: How to Create, Implement & Integrate Campaigns That Really Work. 5th ed. Kogan Page Limited, 2010.