Sales promotion: how to create, implement & integrate campaigns that really work
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Philadelphia
Kogan Page Limited
2010
|
| Ausgabe: | 5th ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | xviii, 262 p. ill. 24 cm |
| ISBN: | 9780749457044 074945704X 9780749460051 0749460059 |
Internformat
MARC
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| 250 | |a 5th ed. | ||
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| 300 | |a xviii, 262 p. |b ill. |c 24 cm | ||
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Datensatz im Suchindex
| _version_ | 1804152681237839872 |
|---|---|
| adam_text | SALES PROMOTION
/ MULLIN, RODDY
: 2010
TABLE OF CONTENTS / INHALTSVERZEICHNIS
STARTING WITH THE CUSTOMER
THE BUSINESS AND MARKETING PURPOSE BEHIND SALES PROMOTION
WHAT SALES PROMOTIONS CAN DO
HOW TO USE PROMOTIONS
HOW TO BE CREATIVE
HOW TO USE SUPPLIERS
HOW TO IMPLEMENT A PROMOTION
SELF-REGULATION AND THE LAW
MARKETING ACCOUNTABILITY AND RESEARCH
OFF-THE-SHELF OFFERS
JOINT PROMOTIONS
PRICE PROMOTIONS
PREMIUM PROMOTIONS
PRIZE PROMOTIONS
INTERNATIONAL SALES PROMOTION.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Mullin, Roddy |
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| callnumber-label | HF5438 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5th ed. |
| format | Book |
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| indexdate | 2024-07-10T01:14:34Z |
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| isbn | 9780749457044 074945704X 9780749460051 0749460059 |
| language | English |
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| spelling | Mullin, Roddy Verfasser aut Sales promotion how to create, implement & integrate campaigns that really work Roddy Mullin 5th ed. Philadelphia Kogan Page Limited 2010 xviii, 262 p. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Sales promotion Marketing Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s 1\p DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027614273&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mullin, Roddy Sales promotion how to create, implement & integrate campaigns that really work Sales promotion Marketing Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4076968-9 |
| title | Sales promotion how to create, implement & integrate campaigns that really work |
| title_auth | Sales promotion how to create, implement & integrate campaigns that really work |
| title_exact_search | Sales promotion how to create, implement & integrate campaigns that really work |
| title_full | Sales promotion how to create, implement & integrate campaigns that really work Roddy Mullin |
| title_fullStr | Sales promotion how to create, implement & integrate campaigns that really work Roddy Mullin |
| title_full_unstemmed | Sales promotion how to create, implement & integrate campaigns that really work Roddy Mullin |
| title_short | Sales promotion |
| title_sort | sales promotion how to create implement integrate campaigns that really work |
| title_sub | how to create, implement & integrate campaigns that really work |
| topic | Sales promotion Marketing Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Sales promotion Marketing Sales-promotion |
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