Advertising to children: new directions, new media
"This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children an...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2014
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis |
| Zusammenfassung: | "This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements".. |
| Beschreibung: | XI, 254 S. |
| ISBN: | 9780230252028 |
Internformat
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| 650 | 7 | |a SOCIAL SCIENCE / Children's Studies |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE / Media Studies |2 bisacsh | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising and children | |
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Datensatz im Suchindex
| _version_ | 1804152661797240832 |
|---|---|
| adam_text | ADVERTISING TO CHILDREN
/
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
1. INTRODUCTION; BARRIE GUNTER, CAROLINE OATES, FRAN BLUMBERG AND MARK
BLADES2. DO VERY YOUNG CHILDREN UNDERSTAND PERSUASIVE INTENT IN
ADVERTISEMENTS?; MOONDORE ALI AND MARK BLADES3. THE DEVELOPMENT OF
CHILDREN S SCEPTICISM ABOUT ADVERTISING; MARIA T. CHU, MARK BLADES AND
JANE HERBERT4. COMMERCIAL FOOD PROMOTION TO CHILDREN; EMMA J. BOYLAND,
JOANNE A. HARROLD, TIM C. KIRKHAM AND JASON C.G. HALFORD5. ALCOHOL
ADVERTISING AND YOUNG PEOPLE; BARRIE GUNTER6. ADVERTISING TO CHILDREN IN
CHINA; KARA CHAN7. PARENTS BELIEFS ABOUT, AND ATTITUDES TO, MARKETING
TO CHILDREN; CAROLINE OATES, NICKI NEWMAN AND ATHANASIA TZIORTZI8. THE
FAMILY S ROLE IN CHILDREN S INTERPRETATION OF ADVERTISING; MONIEK
BUIJZEN 9. LINKAGES BETWEEN MEDIA LITERACY AND CHILDREN S AND
ADOLESCENTS SUSCEPTIBILITY TO ADVERTISING; FRAN C. BLUMBERG, LAUREN A.
FRANKLE, BRIAN KELLEY AND JESSICA M. WILLIAMS10. UNDER THE RADAR: HOW
EMBEDDED COMMERCIAL MESSAGES IN TV AND THE NEW MEDIA INFLUENCE CHILDREN
WITHOUT THEIR CONSCIOUS AWARENESS; LAURA OWEN, CHARLIE LEWIS AND SUSAN
AUTY11. YOUNG CHILDREN S ABILITY TO IDENTIFY ADVERTISEMENTS ON
TELEVISION, ON WEB PAGES AND ON SEARCH ENGINE WEB PAGES; SHIYING LI,
MEGAN PICKERING, MOONDORE ALI, MARK BLADES AND CAROLINE OATES12. THE
INFLUENCE OF ADVERGAMES ON CHILDREN S CONSUMER CHOICES AND BEHAVIOUR;
AMANDA E. STAIANO AND SANDRA L. CALVERT13. CONCLUSIONS; CAROLINE OATES,
FRAN BLUMBERG, BARRIE GUNTER AND MARK BLADES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Blades, Mark |
| author_facet | Blades, Mark |
| author_role | aut |
| author_sort | Blades, Mark |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV042163191 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)896791833 (DE-599)BVBBV042163191 |
| dewey-full | 659.1083 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1083 |
| dewey-search | 659.1083 |
| dewey-sort | 3659.1083 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| institution | BVB |
| isbn | 9780230252028 |
| language | English |
| lccn | 014019517 |
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| spelling | Blades, Mark Verfasser aut Advertising to children new directions, new media edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK. 1. publ. Basingstoke Palgrave Macmillan 2014 XI, 254 S. txt rdacontent n rdamedia nc rdacarrier "This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements".. BUSINESS & ECONOMICS / Advertising & Promotion bisacsh FAMILY & RELATIONSHIPS / Child Development bisacsh PSYCHOLOGY / Developmental / Child bisacsh SOCIAL SCIENCE / Children's Studies bisacsh SOCIAL SCIENCE / Media Studies bisacsh Psychologie Wirtschaft Advertising and children Television advertising and children Advertising Psychological aspects BUSINESS & ECONOMICS / Advertising & Promotion FAMILY & RELATIONSHIPS / Child Development PSYCHOLOGY / Developmental / Child SOCIAL SCIENCE / Children's Studies SOCIAL SCIENCE / Media Studies Kind (DE-588)4030550-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s Kind (DE-588)4030550-8 s DE-604 http://www.netread.com/jcusers2/bk1388/028/9780230252028/image/lgcover.9780230252028.jpg Cover image LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027602786&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Blades, Mark Advertising to children new directions, new media BUSINESS & ECONOMICS / Advertising & Promotion bisacsh FAMILY & RELATIONSHIPS / Child Development bisacsh PSYCHOLOGY / Developmental / Child bisacsh SOCIAL SCIENCE / Children's Studies bisacsh SOCIAL SCIENCE / Media Studies bisacsh Psychologie Wirtschaft Advertising and children Television advertising and children Advertising Psychological aspects BUSINESS & ECONOMICS / Advertising & Promotion FAMILY & RELATIONSHIPS / Child Development PSYCHOLOGY / Developmental / Child SOCIAL SCIENCE / Children's Studies SOCIAL SCIENCE / Media Studies Kind (DE-588)4030550-8 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4030550-8 (DE-588)4065541-6 (DE-588)4143413-4 |
| title | Advertising to children new directions, new media |
| title_auth | Advertising to children new directions, new media |
| title_exact_search | Advertising to children new directions, new media |
| title_full | Advertising to children new directions, new media edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK. |
| title_fullStr | Advertising to children new directions, new media edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK. |
| title_full_unstemmed | Advertising to children new directions, new media edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK. |
| title_short | Advertising to children |
| title_sort | advertising to children new directions new media |
| title_sub | new directions, new media |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh FAMILY & RELATIONSHIPS / Child Development bisacsh PSYCHOLOGY / Developmental / Child bisacsh SOCIAL SCIENCE / Children's Studies bisacsh SOCIAL SCIENCE / Media Studies bisacsh Psychologie Wirtschaft Advertising and children Television advertising and children Advertising Psychological aspects BUSINESS & ECONOMICS / Advertising & Promotion FAMILY & RELATIONSHIPS / Child Development PSYCHOLOGY / Developmental / Child SOCIAL SCIENCE / Children's Studies SOCIAL SCIENCE / Media Studies Kind (DE-588)4030550-8 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion FAMILY & RELATIONSHIPS / Child Development PSYCHOLOGY / Developmental / Child SOCIAL SCIENCE / Children's Studies SOCIAL SCIENCE / Media Studies Psychologie Wirtschaft Advertising and children Television advertising and children Advertising Psychological aspects Kind Werbung Aufsatzsammlung |
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