Preaching on wax: the phonograph and the shaping of modern African American religion
"From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entr...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
New York Univ. Press
2014
|
| Schriftenreihe: | Religion, race and ethnicity
|
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | "From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entrepreneurs and celebrities through their pioneering use of radio, black clergy were largely marginalized from radio. Instead, they relied on other means to get their message out, teaming up with corporate titans of the phonograph industry to package and distribute their old-time gospel messages across the country. Their nationally marketed folk sermons received an enthusiastic welcome by consumers, at times even outselling top billing jazz and blues artists such as Bessie Smith and Ma Rainey. These phonograph preachers significantly shaped the development of black religion during the interwar period, playing a crucial role in establishing the contemporary religious practices of commodification, broadcasting, and celebrity. Yet, the fame and reach of these nationwide media ministries came at a price, as phonograph preachers became subject to the principles of corporate America. In Preaching on Wax, Lerone A. Martin offers the first full-length account of the oft-overlooked religious history of the phonograph industry. He explains why a critical mass of African American ministers teamed up with the major phonograph labels of the day, how and why black consumers eagerly purchased their religious records, and how this phonograph religion significantly contributed to the shaping of modern African American Christianity".. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVII, 243 S. Ill. |
| ISBN: | 9780814708323 9781479890958 |
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Datensatz im Suchindex
| _version_ | 1804152656734715904 |
|---|---|
| adam_text | CONTENTS
List of Figures
ix
Acknowledgments
xi
Authors Note
xvii
Introduction: Phonograph Religion
ι
1.
The Machine Which Talks! : The Phonograph
11
in American Life and Culture
2.
Ragtime Music, Ragtime Morals : Race Records
32
and the Problem of Amusement
3.
Selling to the Souls of Black Folk: The Commodification
62
of African American Sermons
4.
Apostles of Modernity: Phonograph Religion and the
91
Roots of Popular Black Religious Broadcasting
5.
A New Preacher for a New Negro: Phonograph Religion
125
and the New Black Social Authority
6.
Say Good-Bye to Chain Stores : Recorded Sermons
150
and Protest
Conclusion: Let the Record Play! Communication and
169
Continuity in African American Religion and Culture
Notes
175
Bibliography
215
Index
233
About the Author
243
One of the most richly textured accounts of the emergence of black consumer culture to
appear in many years. Martin has made a significant contribution to our understanding
of how the rise of View sacred commodities during the first years of the twentieth cen¬
tury profoundly shaped modern African American religion. Assiduously researched and
full of startling insight, Preaching on Wax challenges us to rethink the sources of African
American religious authority during the Great Migration.
WALLACE D. BEST, Princeton university
Eloquently recalls the at once triumphant and controversial history of America s first re¬
cordings of black sermonic voices
—
an innovation that has transformed American religion,
music, and the arts more broadly. Important and timely, Preaching on Wax insists that we
reframe our understanding of the spiritual impulses, racial politics, and commercial influ¬
ences that mediate a rich strand of African American religion. Indeed, this is a must read!
MARLA FREDERICK, harvard university
From
1925
to 1941, approximately one hundred African American clergymen teamed
up with leading record labels including Columbia, Paramount, and RCA-Victor to
record and sell their sermons on wax. While much has been written about how white cler¬
ics of the era such as Aimee Semple McPherson and Charles Fuller ingeniously used radio
to broadcast and market their ministries, little is known about how Black Billy Sunday,
Leora Ross, James Gates, and a host of other black clergy, who were largely excluded from
radio due to their race, partnered with the corporate titans of the phonograph industry to
package and transmit their old-time gospel messages. Their nationally marketed sermons
received an enthusiastic welcome by consumers, at times even outselling top-billing en¬
tertainers of the day, including Bessie Smith and Ma Rainey. Phonograph preachers were
more than just media evangelists; they also became celebrities of the jazz era.
In Preaching on Wax, Lerone A. Martin offers the first narrative account of the oft-
overlooked religious history of the phonograph industry. He explains why a critical mass
of African American ministers joined the rosters of major record labels, how and why
black consumers eagerly purchased their religious commodities, and how this phonograph
religion significantly contributed to the shaping of modern African American Christianity.
lerone a. martin is Assistant Professor of Religion and Politics in the John C. Dan-
forth Center on Religion and Politics at Washington University in Saint Louis.
In the religion, race, and ethnicity Series
NEW YORK UNIVERSITY PRESS
|
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| record_format | marc |
| series2 | Religion, race and ethnicity |
| spelling | Martin, Lerone A. Verfasser (DE-588)1066407932 aut Preaching on wax the phonograph and the shaping of modern African American religion Lerone A. Martin New York, NY [u.a.] New York Univ. Press 2014 XVII, 243 S. Ill. txt rdacontent n rdamedia nc rdacarrier Religion, race and ethnicity Includes bibliographical references and index "From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entrepreneurs and celebrities through their pioneering use of radio, black clergy were largely marginalized from radio. Instead, they relied on other means to get their message out, teaming up with corporate titans of the phonograph industry to package and distribute their old-time gospel messages across the country. Their nationally marketed folk sermons received an enthusiastic welcome by consumers, at times even outselling top billing jazz and blues artists such as Bessie Smith and Ma Rainey. These phonograph preachers significantly shaped the development of black religion during the interwar period, playing a crucial role in establishing the contemporary religious practices of commodification, broadcasting, and celebrity. Yet, the fame and reach of these nationwide media ministries came at a price, as phonograph preachers became subject to the principles of corporate America. In Preaching on Wax, Lerone A. Martin offers the first full-length account of the oft-overlooked religious history of the phonograph industry. He explains why a critical mass of African American ministers teamed up with the major phonograph labels of the day, how and why black consumers eagerly purchased their religious records, and how this phonograph religion significantly contributed to the shaping of modern African American Christianity".. Geschichte 1925-1941 gnd rswk-swf RELIGION / General bisacsh SOCIAL SCIENCE / Ethnic Studies / African American Studies bisacsh PERFORMING ARTS / Radio / History & Criticism bisacsh Religion Schwarze. USA African Americans Religion Phonograph Radio broadcasting Religious aspects RELIGION / General SOCIAL SCIENCE / Ethnic Studies / African American Studies PERFORMING ARTS / Radio / History & Criticism Schwarze (DE-588)4116433-7 gnd rswk-swf Hörfunk (DE-588)4025408-2 gnd rswk-swf Religion (DE-588)4049396-9 gnd rswk-swf Predigt (DE-588)4047089-1 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Schwarze (DE-588)4116433-7 s Religion (DE-588)4049396-9 s Predigt (DE-588)4047089-1 s Hörfunk (DE-588)4025408-2 s Geschichte 1925-1941 z DE-604 http://www.netread.com/jcusers/1313/2883756/image/lgcover.9780814708323.jpg Cover image Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027599547&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027599547&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Martin, Lerone A. Preaching on wax the phonograph and the shaping of modern African American religion RELIGION / General bisacsh SOCIAL SCIENCE / Ethnic Studies / African American Studies bisacsh PERFORMING ARTS / Radio / History & Criticism bisacsh Religion Schwarze. USA African Americans Religion Phonograph Radio broadcasting Religious aspects RELIGION / General SOCIAL SCIENCE / Ethnic Studies / African American Studies PERFORMING ARTS / Radio / History & Criticism Schwarze (DE-588)4116433-7 gnd Hörfunk (DE-588)4025408-2 gnd Religion (DE-588)4049396-9 gnd Predigt (DE-588)4047089-1 gnd |
| subject_GND | (DE-588)4116433-7 (DE-588)4025408-2 (DE-588)4049396-9 (DE-588)4047089-1 (DE-588)4078704-7 |
| title | Preaching on wax the phonograph and the shaping of modern African American religion |
| title_auth | Preaching on wax the phonograph and the shaping of modern African American religion |
| title_exact_search | Preaching on wax the phonograph and the shaping of modern African American religion |
| title_full | Preaching on wax the phonograph and the shaping of modern African American religion Lerone A. Martin |
| title_fullStr | Preaching on wax the phonograph and the shaping of modern African American religion Lerone A. Martin |
| title_full_unstemmed | Preaching on wax the phonograph and the shaping of modern African American religion Lerone A. Martin |
| title_short | Preaching on wax |
| title_sort | preaching on wax the phonograph and the shaping of modern african american religion |
| title_sub | the phonograph and the shaping of modern African American religion |
| topic | RELIGION / General bisacsh SOCIAL SCIENCE / Ethnic Studies / African American Studies bisacsh PERFORMING ARTS / Radio / History & Criticism bisacsh Religion Schwarze. USA African Americans Religion Phonograph Radio broadcasting Religious aspects RELIGION / General SOCIAL SCIENCE / Ethnic Studies / African American Studies PERFORMING ARTS / Radio / History & Criticism Schwarze (DE-588)4116433-7 gnd Hörfunk (DE-588)4025408-2 gnd Religion (DE-588)4049396-9 gnd Predigt (DE-588)4047089-1 gnd |
| topic_facet | RELIGION / General SOCIAL SCIENCE / Ethnic Studies / African American Studies PERFORMING ARTS / Radio / History & Criticism Religion Schwarze. USA African Americans Religion Phonograph Radio broadcasting Religious aspects Schwarze Hörfunk Predigt USA |
| url | http://www.netread.com/jcusers/1313/2883756/image/lgcover.9780814708323.jpg http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027599547&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027599547&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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