The marketplace of attention: how audiences take shape in a digital age
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass. [u.a.]
MIT Press
2014
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XII, 268 S. graph. Darst. |
| ISBN: | 9780262027861 9780262529891 |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: The marketplace of attention
Autor: Webster, James G
Jahr: 2014
CONTENTS Preface ix 1 The Marketplace of Attention 1 Digital Media 4 ..... 6 The Marketplace 10 Audiences 18 In the Balance 20 2 Media Users 23 Ways of Seeing 23 Media Choice 27 The User s Dilemma 35 The Role of Social Networks 38 Going Viral 42 The Structures of Everyday Life 43 The Puzzle of Preferences 47 3 The Media 49 The Attention Economy 49 Making Media 54 Making Audiences 64 Desperately Seeking Attention 73
CONTENTS viii 4 Media Measures 75 The Rise of Media Measures 76 Making Measures 77 Bias in Measurement 86 Seeing the World through Big Data 91 5 Audience Formations 97 Audience Fragmentation 98 Preference-Driven Loyalties 104 Structure-Driven Loyalties 112 Local News and Information 116 ___ Massively Overlapping Culture 118 6 Constructing the Marketplace of Attention 129 Structuration 129 The Dimensions of Structure 130 A Map of Media Structures 133 The Interaction of Structure and Agency 136 Structuring Preferences 142 The Swing Vote 146 7 Public Attention in the Marketplace of Ideas 147 The Marketplace of Ideas 147 Stories of Hope and Despair 150 Questioning Our Assumptions 154 The Shape of Things to Come 158 Notes 165 Bibliography 221 Index 257
Digital media offer an always-accessible, apparently inexhaustible supply of entertain-
ment and information. Although choice seems endless, public attention is not. How do
digital media find the audiences they need in an era of infinite choice? In The Marketplace
of Attention, James Webster explains how audiences take shape in the digital age.
He describes the factors that create audiences, including the preferences and habits of
media users, the role of social networks, the resources and strategies of media providers,
and the growing impact of media measures—from ratings to user recommendations. He
incorporates these factors into one comprehensive framework: the marketplace of atten-
tion. In doing so, he shows that the marketplace works in ways that belie our greatest
hopes and fears about digital media. In the digital era s marketplace of attention, Webster
claims, we encounter ideas that cut across our predispositions. In the process, we remake
the marketplace of ideas and reshape the twenty-first-century public sphere.
James G. Webster is Professor in the School of Communication at Northwestern University.
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| title | The marketplace of attention how audiences take shape in a digital age |
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