Aaker on branding: 20 principles that drive success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Morgan James
2014
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (pages 194-198) and index |
| Beschreibung: | X, 208 S. graph. Darst. |
Internformat
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Datensatz im Suchindex
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| any_adam_object | |
| author | Aaker, David A. 1938- |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-08-01T11:12:47Z |
| institution | BVB |
| language | English |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Morgan James |
| record_format | marc |
| spellingShingle | Aaker, David A. 1938- Aaker on branding 20 principles that drive success Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Aaker on branding 20 principles that drive success |
| title_alt | On branding |
| title_auth | Aaker on branding 20 principles that drive success |
| title_exact_search | Aaker on branding 20 principles that drive success |
| title_full | Aaker on branding 20 principles that drive success David Aaker |
| title_fullStr | Aaker on branding 20 principles that drive success David Aaker |
| title_full_unstemmed | Aaker on branding 20 principles that drive success David Aaker |
| title_short | Aaker on branding |
| title_sort | aaker on branding 20 principles that drive success |
| title_sub | 20 principles that drive success |
| topic | Branding (Marketing) Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding (Marketing) Markenpolitik |
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