Buttle, F. A., & Maklan, S. (2015). Customer relationship management: Concepts and technologies (Third edition.). Routledge, Taylor & Francis Group.
Chicago Style (17th ed.) CitationButtle, Francis A., and Stan Maklan. Customer Relationship Management: Concepts and Technologies. Third edition. London ; New York: Routledge, Taylor & Francis Group, 2015.
MLA (9th ed.) CitationButtle, Francis A., and Stan Maklan. Customer Relationship Management: Concepts and Technologies. Third edition. Routledge, Taylor & Francis Group, 2015.
Warning: These citations may not always be 100% accurate.