Location-based services and consumer search on the mobile internet:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Epubli-Verl.
2014
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Electronic commerce & digital markets
1 |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XXIV, 116 S. Ill., graph. Darst. |
| ISBN: | 9783844296600 3844296603 |
Internformat
MARC
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| 264 | 1 | |a Berlin |b Epubli-Verl. |c 2014 | |
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Datensatz im Suchindex
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|---|---|
| adam_text |
OVERVIEW
1 INTRODUCTION 1
2- LOCATION-BASED SERVICES AND CONSUMER BEHAVIOR 8
3 MEASURING INDIVIDUAL SEARCH COSTS ON THE MOBILE INTERNET 34
4 INFORMATION RETRIEVAL BEHAVIOR OF BARCODE SCANNING APP USERS AND THE
INTERPLAY BETWEEN ONLINE AND OFFLINE CONSUMER SEARCH 45
5 OVERALL CONCLUSION AND OUTLOOK 87
HTTP://D-NB.INFO/105860547X
TABLE OF CONTENTS
FOREWORD V
PREFACE AND ACKNOWLEDGMENTS VII
ABSTRACT IX
OVERVIEW XI
TABLE OF CONTENTS XIII
LIST OF FIGURES XVII
LIST OF TABLES XIX
LIST OF SYMBOLS XXI
LIST OF ABBREVIATIONS XXIII
1 INTRODUCTION 1
1.1 PROBLEM STATEMENT 1
1.2 RELEVANCE OF THE TOPIC 1
1.3 GOAL AND STRUCTURE 4
2 LOCATION-BASED SERVICES AND CONSUMER BEHAVIOR 8
2.1 INTRODUCTION 8
2.2 FOUNDATION AND METHODOLOGY 10
2.2.1 BACKGROUND 10
2.2.2 TYPE OF LITERATURE REVIEW 11
2.2.3 LITERATURE SEARCH STRATEGY 12
2.2.4 SEARCH RESULTS 17
2.3 SYSTEMATIC OVERVIEW ON THE LITERATURE 18
2.3.1 CLASSIFICATION CRITERIA 18
2.3.2 STRATEGIC AND GENERAL ISSUES 21
2.3.3 ADOPTION AND ACCEPTANCE 22
2.3.4 LOCATION-BASED SEARCH 23
2.3.5 LOCATION-BASED ADVERTISING AND TARGETING 25
XIV
2.3.6 PRICING 27
2.3.7 SOCIAL NETWORKS AND SOCIAL MEDIA 28
2.3.8 PRIVACY 29
2.3.9 CLASSIFICATION MATRIX 30
2.4 POTENTIAL FUTURE RESEARCH DIRECTIONS 32
2.5 CONCLUSION 33
3 MEASURING INDIVIDUAL SEARCH COSTS ON THE MOBILE INTERNET 34
3.1 INTRODUCTION 34
3.2 RELATED LITERATURE 35
3.3 DATA AND METHOD 37
3.3.1 SURVEY OF ONLINE ACCESS PANEL 37
3.3.2 CHOICE-BASED CONJOINT ANALYSIS 38
3.4 EMPIRICAL RESULTS 40
3.4.1 RELIABILITY AND VALIDITY 40
3.4.2 ESTIMATION AND RESULTS 40
3.5 CONCLUSION 44
4 INFORMATION RETRIEVAL BEHAVIOR OF BARCODE SCANNING APP USERS AND THE
INTERPLAY BETWEEN ONLINE AND OFFLINE CONSUMER SEARCH 45
4.1 INTRODUCTION 45
4.2 RELATED LITERATURE 47
4.2.1 ECONOMIC SEARCH LITERATURE 47
4.2.2 PRODUCT INFORMATION AND CONSUMERS' DECISION MAKING 49
4.2.3 CONSUMER SEARCH BEHAVIOR ON THE MOBILE INTERNET 50
4.3 RESEARCH QUESTIONS 51
4.4 DATA 53
4.4.1 BEHAVIORAL DATA 53
4.4.2 CONTEXTUAL DATA 57
4.4.3 DESCRIPTIVE STATISTICS 59
4.5 WHAT IS THE INTERPLAY BETWEEN MOBILE SEARCH AND OFFLINE TRAVELS IN
THE
CONTEXT OF CONSUMERS' SHOPPING BEHAVIOR? 63
4.5.1 EXEMPLARY SEARCH PATH OF A "GAMEI" 64
4.5.2 EXEMPLARY SEARCH PATH OF AN "ALL-ROUNDER" 66
4.5.3 EXEMPLARY SEARCH PATH OF A "STUDENT" 67
4.6 HOW DO CONSUMERS USE BARCODE SCANNING AND PRODUCT INFORMATION APPS?
69
TABLE OF CONTENTS XV
4.6.1 ECONOMETRIC MODELS 69
4.6.2 ESTIMATION PROCEDURE 71
4.6.3 ESTIMATION RESULTS ON THE INTENSITY OF SEARCH 71
4.6.4 ESTIMATION RESULTS ON THE CHOICE OF INFORMATION 73
4.6.5 MODEL VALIDATION AND ROBUSTNESS CHECKS 76
4.7 GENERAL DISCUSSION 83
4.7.1 MANAGERIAL IMPLICATIONS 83
4.7.2 LIMITATIONS AND FUTURE RESEARCH 84
4.7.3 CONCLUSION 85
5 OVERALL CONCLUSION AND OUTLOOK 87
APPENDIX 89
A. 1 DISTRIBUTION OF ARTICLES ACROSS JOURNALS AND CONFERENCES 89
A.2 DESCRIPTION OF SITUATION (CBC-ANALYSIS) 90
A.3 SCALES USED IN SURVEY 91
A.4 ROBUSTNESS CHECK ON SEARCH INTENSITY: FULL VS. ESTIMATION SAMPLE 92
A.5 ROBUSTNESS CHECK ON INFORMATION CHOICE: FULL VS. ESTIMATION SAMPLE
93
REFERENCES 97 |
| any_adam_object | 1 |
| author | Daurer, Stephan |
| author_GND | (DE-588)1021202843 |
| author_facet | Daurer, Stephan |
| author_role | aut |
| author_sort | Daurer, Stephan |
| author_variant | s d sd |
| building | Verbundindex |
| bvnumber | BV042151485 |
| ctrlnum | (OCoLC)892066735 (DE-599)DNB105860547X |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Thesis Book |
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| spelling | Daurer, Stephan Verfasser (DE-588)1021202843 aut Location-based services and consumer search on the mobile internet Stephan Daurer 1. ed. Berlin Epubli-Verl. 2014 XXIV, 116 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Electronic commerce & digital markets 1 Zugl.: München, Univ., Diss., 2014 Informationsbeschaffung (DE-588)4132784-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Standortbezogener Dienst (DE-588)4737525-5 gnd rswk-swf Mobiles Internet (DE-588)7627927-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Electronic Commerce (DE-588)4592128-3 s Mobiles Internet (DE-588)7627927-3 s Standortbezogener Dienst (DE-588)4737525-5 s Informationsbeschaffung (DE-588)4132784-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Electronic commerce & digital markets 1 (DE-604)BV042160312 1 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4781493&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027591317&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Daurer, Stephan Location-based services and consumer search on the mobile internet Electronic commerce & digital markets Informationsbeschaffung (DE-588)4132784-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Standortbezogener Dienst (DE-588)4737525-5 gnd Mobiles Internet (DE-588)7627927-3 gnd |
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| title | Location-based services and consumer search on the mobile internet |
| title_auth | Location-based services and consumer search on the mobile internet |
| title_exact_search | Location-based services and consumer search on the mobile internet |
| title_full | Location-based services and consumer search on the mobile internet Stephan Daurer |
| title_fullStr | Location-based services and consumer search on the mobile internet Stephan Daurer |
| title_full_unstemmed | Location-based services and consumer search on the mobile internet Stephan Daurer |
| title_short | Location-based services and consumer search on the mobile internet |
| title_sort | location based services and consumer search on the mobile internet |
| topic | Informationsbeschaffung (DE-588)4132784-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Standortbezogener Dienst (DE-588)4737525-5 gnd Mobiles Internet (DE-588)7627927-3 gnd |
| topic_facet | Informationsbeschaffung Verbraucherverhalten Electronic Commerce Standortbezogener Dienst Mobiles Internet Hochschulschrift |
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