Managerial analytics: an applied guide to principles, methods, tools, and best practices
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson
2014
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 236 S. graph. Darst. |
| ISBN: | 9780133407426 013340742X |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804152625057234944 |
|---|---|
| adam_text | CONTENTS
PREFACE XV
PART I: OVERVIEW 1
CHAPTER 1 WHAT IS MANAGERIAL ANALYTICS? 3
CONFUSION ABOUT THE MEANING OF ANALYTICS 3
WHAT IS ANALYTICS? 5
EXAMPLES OF DESCRIPTIVE ANALYTICS 7
EXAMPLES OF PREDICTIVE ANALYTICS 9
EXAMPLES OF PRESCRIPTIVE ANALYTICS 10
SO, WHAT S NEW? 13
WHAT IS THE BEST TYPE OF ANALYTICS? 15
WHAT IS MANAGERIAL ANALYTICS? 17
CHAPTER 2 WHAT IS DRIVING THE ANALYTICS MOVEMENT? 23
DATA IS THE FUEL FOR ANALYTICS 23
WHAT IS BIG DATA? 25
CAN BIG DATA REPLACE SCIENCE? 31
CAN YOU DO ANALYTICS WITHOUT BIG DATA? 32
TESTING HELPS IGNITE ANALYTICS 32
CHAPTER 3 THE ANALYTICS MINDSET 35
MANAGERIAL INNUMERACY 35
THE ILLUSION OF NUMERACY 36
THE FILTRATION FALLACY 39
SMALL STEPS CAN HELP 41
ANALYTICS IS A MINDSET 42
THE 80/20 RULE 45
INCORPORATING VARIABILITY INTO YOUR ANALYSIS 46
YOU CAN T JUST USE ACCOUNTING DATA 47
THINKING CLEARLY ABOUT DATA 49
NOT ALL NUMBERS ARE DATA 49
CAN WE TRUST THE DATA? 52
SIMPLE TESTS YOU SHOULD DO WITH THE DATA 56
MAKING DO WITH WHAT YOU HAVE 57
THE RISE OF THE DATA SCIENTIST 60
MANAGERIAL ANALYTICS
PART II ANALYTICS TOOLSET 63
CHAPTER 4 MACHINE LEARNING 65
INTRODUCTION TO MACHINE LEARNING 65
SUPERVISED MACHINE LEARNING ALGORITHMS 69
CLASSIFICATION AND K-NEAREST NEIGHBOR 70
CLASSIFICATION AND DECISION TREES 73
RECOMMENDATION SYSTEMS 77
REGRESSION ANALYSIS 78
UNSUPERVISED MACHINE LEARNING 83
CLUSTERING AND K-MEANS ALGORITHM 83
ASSOCIATION RULES AND MARKET-BASKET
ALGORITHMS 87
A NOTE ABOUT OVER- AND UNDER-FITTING YOUR
MODELS 89
OTHER MACHINE LEARNING ALGORITHMS AND SUMMARY 91
CHAPTER 5 DESCRIPTIVE ANALYTICS 93
DESCRIPTIVE ANALYTICS THROUGH DATABASES 95
DATABASE BASICS 97
DATA MODELING 103
LEARN SQL, UNDERSTAND YOUR DATA BETTER 106
WHAT IS NO-SQL? 109
A NOTE ON STRUCTURED VERSUS UNSTRUCTURED
DATA ILL
DATA WAREHOUSES AND DATA MARTS 113
DASHBOARDS AND BALANCED SCORECARDS: GOOD
TIMELY REPORTS ^117
EXPANDING THE REACH OF DESCRIPTIVE ANALYTICS
WITH OLAP AND DATA CUBES 120
WHEN TO BREAK THE RULES OF RELATIONAL
DATABASES 123
REAL-TIME DATA AND AUTOMATIC ALERTS 124
DESCRIPTIVE ANALYTICS THROUGH VISUALIZATION , 127
DESCRIPTIVE ANALYTICS THROUGH DESCRIPTIVE STATISTICS 134
DESCRIPTIVE ANALYTICS THROUGH MACHINE LEARNING 137
CONTENTS
XI
CHAPTER 6 PREDICTIVE ANALYTICS 139
FORECASTING WITH REGRESSION 140
MACHINE LEARNING AND ENSEMBLE MODELS 141
A/B TESTING 143
ISN T THIS JUST HYPOTHESIS TESTING? 147
SIMULATION 149
CHAPTER 7 CASE STUDY: MONETJBALL AND OPTIMIZATION 155
CHAPTER 8 PRESCRIPTIVE ANALYTICS (AKA OPTIMIZATION) 163
WHAT IS OPTIMIZATION? 167
OPTIMIZATION = TARGETS, LIMITS, CHOICES + DATA 168
TARGETS : 168
LIMITS 174
CHOICES 179
DATA 181
TLC+D IN ACTION: EVERYONE LOVES PIZZA 184
TARGETS 185
LIMITS 185
CHOICES 185
DATA 185
MATHEMATICAL FORMULATION 186
TYPES OF OPTIMIZATION ALGORITHMS 187
EXACT ALGORITHMS 188
APPROXIMATION ALGORITHMS 190
HEURISTICS 192
WHAT-IF ANALYSIS 195
PART III CONCLUSION 199
CHAPTER 9 REVENUE MANAGEMENT 201
CHAPTER 10 FINAL TIPS FOR IMPLEMENTING ANALYTICS 211
IT IS THE ARCHER, NOT THE ARROW 211
WRAPPING UP 212
NONTRADITIONAL BIBLIOGRAPHY AND FURTHER READING .. .215
ENDNOTES 221
INDEX , 227
|
| any_adam_object | 1 |
| author | Watson, Michael 1970- Nelson, Derek |
| author_GND | (DE-588)1026739861 |
| author_facet | Watson, Michael 1970- Nelson, Derek |
| author_role | aut aut |
| author_sort | Watson, Michael 1970- |
| author_variant | m w mw d n dn |
| building | Verbundindex |
| bvnumber | BV042140321 |
| classification_rvk | QH 500 |
| ctrlnum | (OCoLC)895411515 (DE-599)BSZ39601884X |
| dewey-full | 658.403 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.403 |
| dewey-search | 658.403 |
| dewey-sort | 3658.403 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042140321 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:13:41Z |
| institution | BVB |
| isbn | 9780133407426 013340742X |
| language | English |
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| physical | XVI, 236 S. graph. Darst. |
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| spelling | Watson, Michael 1970- Verfasser (DE-588)1026739861 aut Managerial analytics an applied guide to principles, methods, tools, and best practices Michael Watson ; Derek Nelson Upper Saddle River, NJ Pearson 2014 XVI, 236 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Datenverarbeitung Decision making / Data processing Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Datenauswertung (DE-588)4131193-0 gnd rswk-swf Management (DE-588)4037278-9 s Datenverarbeitung (DE-588)4011152-0 s Datenauswertung (DE-588)4131193-0 s Entscheidungsfindung (DE-588)4113446-1 s DE-604 Nelson, Derek Verfasser aut SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027580302&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Watson, Michael 1970- Nelson, Derek Managerial analytics an applied guide to principles, methods, tools, and best practices Datenverarbeitung Decision making / Data processing Datenverarbeitung (DE-588)4011152-0 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Management (DE-588)4037278-9 gnd Datenauswertung (DE-588)4131193-0 gnd |
| subject_GND | (DE-588)4011152-0 (DE-588)4113446-1 (DE-588)4037278-9 (DE-588)4131193-0 |
| title | Managerial analytics an applied guide to principles, methods, tools, and best practices |
| title_auth | Managerial analytics an applied guide to principles, methods, tools, and best practices |
| title_exact_search | Managerial analytics an applied guide to principles, methods, tools, and best practices |
| title_full | Managerial analytics an applied guide to principles, methods, tools, and best practices Michael Watson ; Derek Nelson |
| title_fullStr | Managerial analytics an applied guide to principles, methods, tools, and best practices Michael Watson ; Derek Nelson |
| title_full_unstemmed | Managerial analytics an applied guide to principles, methods, tools, and best practices Michael Watson ; Derek Nelson |
| title_short | Managerial analytics |
| title_sort | managerial analytics an applied guide to principles methods tools and best practices |
| title_sub | an applied guide to principles, methods, tools, and best practices |
| topic | Datenverarbeitung Decision making / Data processing Datenverarbeitung (DE-588)4011152-0 gnd Entscheidungsfindung (DE-588)4113446-1 gnd Management (DE-588)4037278-9 gnd Datenauswertung (DE-588)4131193-0 gnd |
| topic_facet | Datenverarbeitung Decision making / Data processing Entscheidungsfindung Management Datenauswertung |
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