Marketing communications management: analysis, planning, implementation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Londong
SAGE Publ.
2014
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | 1. Aufl. 2004 im Verl. Elsevier Butterworth Heinemann erschienen |
| Beschreibung: | XV, 464 S. Ill., graph. Darst. |
| ISBN: | 9780857027863 9780857027870 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV042121341 | ||
| 003 | DE-604 | ||
| 005 | 20141218 | ||
| 007 | t | ||
| 008 | 141015s2014 ad|| |||| 00||| eng d | ||
| 020 | |a 9780857027863 |9 978-0-85702-786-3 | ||
| 020 | |a 9780857027870 |9 978-0-85702-787-0 | ||
| 035 | |a (OCoLC)894688989 | ||
| 035 | |a (DE-599)BVBBV042121341 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-19 |a DE-1049 | ||
| 050 | 0 | |a HF5415.123 | |
| 082 | 0 | |a 658.802 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Copley, Paul A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing communications management |b analysis, planning, implementation |c Paul Copley |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Londong |b SAGE Publ. |c 2014 | |
| 300 | |a XV, 464 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a 1. Aufl. 2004 im Verl. Elsevier Butterworth Heinemann erschienen | ||
| 650 | 7 | |a Communicatie |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Kommunikation | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804152597477588992 |
|---|---|
| any_adam_object | |
| author | Copley, Paul A. |
| author_facet | Copley, Paul A. |
| author_role | aut |
| author_sort | Copley, Paul A. |
| author_variant | p a c pa pac |
| building | Verbundindex |
| bvnumber | BV042121341 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)894688989 (DE-599)BVBBV042121341 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV042121341 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:13:15Z |
| institution | BVB |
| isbn | 9780857027863 9780857027870 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027561564 |
| oclc_num | 894688989 |
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| physical | XV, 464 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | SAGE Publ. |
| record_format | marc |
| spelling | Copley, Paul A. Verfasser aut Marketing communications management analysis, planning, implementation Paul Copley 2. ed. Londong SAGE Publ. 2014 XV, 464 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier 1. Aufl. 2004 im Verl. Elsevier Butterworth Heinemann erschienen Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s DE-188 |
| spellingShingle | Copley, Paul A. Marketing communications management analysis, planning, implementation Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing Management Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4168907-0 (DE-588)4131075-5 (DE-588)4123623-3 |
| title | Marketing communications management analysis, planning, implementation |
| title_auth | Marketing communications management analysis, planning, implementation |
| title_exact_search | Marketing communications management analysis, planning, implementation |
| title_full | Marketing communications management analysis, planning, implementation Paul Copley |
| title_fullStr | Marketing communications management analysis, planning, implementation Paul Copley |
| title_full_unstemmed | Marketing communications management analysis, planning, implementation Paul Copley |
| title_short | Marketing communications management |
| title_sort | marketing communications management analysis planning implementation |
| title_sub | analysis, planning, implementation |
| topic | Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing Management Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Communicatie Marketing Kommunikation Communication in marketing Marketing Management Unternehmen Marketingmanagement Marktkommunikation Lehrbuch |
| work_keys_str_mv | AT copleypaula marketingcommunicationsmanagementanalysisplanningimplementation |