The new rules of retail: competing in the world's toughest marketplace
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
2014
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben. - "Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include: * The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer. * Internet retailers such as Amazon, must ultimately open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all available distribution platforms, as well as create new distribution ideas. * Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means that one must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate. * The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost. "-- Provided by publisher. Includes bibliographical references and index |
| Beschreibung: | XVII, 250 S. Ill. |
| ISBN: | 9781137279262 |
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Retail trade | |
| 650 | 4 | |a Retail trade |x Management | |
| 650 | 4 | |a Retail trade |x Technological innovations | |
| 650 | 4 | |a Wholesale trade | |
| 650 | 4 | |a Consumer satisfaction | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Business Communication / General |2 bisacsh | |
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Datensatz im Suchindex
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| adam_text | Titel: The new rules of retail
Autor: Lewis, Robin
Jahr: 2014
CONTENTS
Acknowledgments ix
PROLOGUE IN SEARCH OF THE FUTURE xiii
PART 1
DEFINING THE FOUR WAVES OF RETAILING
CHAPTER 1 WAVE I 3
Producer Power
CHAPTER 2 WAVE II 13
Demand Creation in a Marketing-Driven Economy
CHAPTER 3 WAVE III 27
Approaching Total Consumer Power
CHAPTER 4 WAVE IV 37
Technology Explodes: The Jobsian and Bezosian Era
CHAPTER 5 WAVE IV 51
The Transformation
PART 2
THE NEW RULES OF RETAIL
CHAPTER 6 MAKING THE MIND CONNECTION 77
Neurological Connectivity
CHAPTER 7 REDEFINING THE RULES
OF ENGAGEMENT 89
Preemptive Distribution
CHAPTER 8 THE IMPORTANCE OF VALUE-
CHAIN CONTROL 103
The Bottom-Line Winners
CHAPTER 9 WHAT IT ALL MEANS 119
Today, Tomorrow, the Future
PART 3
THE MASTERS
CHAPTER 10 THE MASTER MODEL 147
Omni-Brand to Consumer
CHAPTER 11 IDEAS FROM THE GREAT ONES 155
CHAPTER 12 LESSONS FROM SEARS 215
From Success to Struggle
CONCLUSION MODELS FOR THE FUTURE 229
Notes
Index
239
245
|
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| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
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| isbn | 9781137279262 |
| language | English |
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| spellingShingle | Lewis, Robin The new rules of retail competing in the world's toughest marketplace Wirtschaft Retail trade Retail trade Management Retail trade Technological innovations Wholesale trade Consumer satisfaction BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Business Communication / General bisacsh BUSINESS & ECONOMICS / Commerce bisacsh Einzelhandel (DE-588)4127747-8 gnd |
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| title | The new rules of retail competing in the world's toughest marketplace |
| title_auth | The new rules of retail competing in the world's toughest marketplace |
| title_exact_search | The new rules of retail competing in the world's toughest marketplace |
| title_full | The new rules of retail competing in the world's toughest marketplace Robin Lewis and Michael Dart |
| title_fullStr | The new rules of retail competing in the world's toughest marketplace Robin Lewis and Michael Dart |
| title_full_unstemmed | The new rules of retail competing in the world's toughest marketplace Robin Lewis and Michael Dart |
| title_short | The new rules of retail |
| title_sort | the new rules of retail competing in the world s toughest marketplace |
| title_sub | competing in the world's toughest marketplace |
| topic | Wirtschaft Retail trade Retail trade Management Retail trade Technological innovations Wholesale trade Consumer satisfaction BUSINESS & ECONOMICS / Advertising & Promotion bisacsh BUSINESS & ECONOMICS / Business Communication / General bisacsh BUSINESS & ECONOMICS / Commerce bisacsh Einzelhandel (DE-588)4127747-8 gnd |
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Inhaltsverzeichnis
Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QQ 440 L675(2) |
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| Exemplar 1 | ausleihbar Verfügbar Bestellen |