Markenpolitik: Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
2014
|
| Ausgabe: | 4., überarb. u. erw. Aufl. 2014 |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XVI, 525 S. 272 Abb) |
| ISBN: | 9783834944085 |
| DOI: | 10.1007/978-3-8349-4408-5 |
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Datensatz im Suchindex
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| author | Baumgarth, Carsten 1968- |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-8349-4408-5 |
| edition | 4., überarb. u. erw. Aufl. 2014 |
| format | Electronic eBook |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV042113312 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:50:57Z |
| institution | BVB |
| isbn | 9783834944085 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027553699 |
| oclc_num | 892107021 |
| open_access_boolean | |
| owner | DE-703 DE-29 DE-91 DE-BY-TUM DE-739 DE-859 DE-860 DE-1049 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-20 DE-19 DE-BY-UBM DE-Aug4 DE-1050 DE-898 DE-BY-UBR DE-1052 DE-858 DE-1043 DE-M347 DE-573 DE-634 DE-B768 DE-824 DE-526 DE-2070s DE-473 DE-BY-UBG DE-522 DE-1102 DE-706 DE-1046 DE-1051 DE-861 DE-355 DE-BY-UBR DE-M382 DE-188 |
| owner_facet | DE-703 DE-29 DE-91 DE-BY-TUM DE-739 DE-859 DE-860 DE-1049 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-20 DE-19 DE-BY-UBM DE-Aug4 DE-1050 DE-898 DE-BY-UBR DE-1052 DE-858 DE-1043 DE-M347 DE-573 DE-634 DE-B768 DE-824 DE-526 DE-2070s DE-473 DE-BY-UBG DE-522 DE-1102 DE-706 DE-1046 DE-1051 DE-861 DE-355 DE-BY-UBR DE-M382 DE-188 |
| physical | 1 Online-Ressource (XVI, 525 S. 272 Abb) |
| psigel | ZDB-2-SWI |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Springer Fachmedien Wiesbaden |
| record_format | marc |
| spellingShingle | Baumgarth, Carsten 1968- Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte Wirtschaft Economics Marketing Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4123623-3 |
| title | Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte |
| title_auth | Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte |
| title_exact_search | Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte |
| title_full | Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte von Carsten Baumgarth |
| title_fullStr | Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte von Carsten Baumgarth |
| title_full_unstemmed | Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte von Carsten Baumgarth |
| title_short | Markenpolitik |
| title_sort | markenpolitik markentheorien markenwirkungen markenfuhrung markencontrolling markenkontexte |
| title_sub | Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte |
| topic | Wirtschaft Economics Marketing Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Wirtschaft Economics Marketing Markenpolitik Lehrbuch |
| url | https://doi.org/10.1007/978-3-8349-4408-5 http://media.obvsg.at/AC08998734-4001 http://media.obvsg.at/AC08998734-1001 |
| work_keys_str_mv | AT baumgarthcarsten markenpolitikmarkentheorienmarkenwirkungenmarkenfuhrungmarkencontrollingmarkenkontexte |