Journalism & PR: unpacking "spin", stereotypes, and media myths
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Lang
2014
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| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XIX, 284 S. |
| ISBN: | 9781433124266 1433124262 9781433124273 9781453913550 |
Internformat
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Datensatz im Suchindex
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Titel: Journalism and PR
Autor: Macnamara, Jim
Jahr: 2014
Contents Acknowledgements ix Foreword xi Chapter One: The Contentious Relationship between Journalism and PR 1 The Profession that Dares Not Speak its Name 2 'Churnalism' 8 The Discourse of Denial 10 The Discourse of'Spin' 12 The Discourse of Victimhood 15 The Discourses of'Honest Brokers', Dialogue, and Relationships 17 The'Doctrine of Selective Depravity'vs. the Moral Majority 19 ChapterTwo: Understanding Journalism 22 Models and Theories of Media—What Media and Journalism Do (or Should Do) 22 The Fourth Estate and Watchdog Journalism 27 Key Political Actors in the Public Sphere 29 Cornerstone of Democracy 31 The Propaganda Model of Media 32 Cultural Intermediaries 33
Vi I JOURNALISM AND PR: UNPACKING 'SPIN', STEREOTYPES, AND MEDIA MYTHS The Decline of Journalism 34 New Forms of Journalism 44 Chapter Three: Understanding Public Relations 59 Press Agents and 'Flacks'—The Murky World of 19th-Century PR 60 PR as Counsel 62 The Four Models—PR Becomes Theorized and Legitimized? 62 Excellence Theory of PR—Normative Notions and Professionalization 69 Contemporary Critical Thinking in and about PR 70 The'Sociocultural Turn'in PR 72 The Growth of PR 73 The Activities of PR 75 PR's Skeletons—Toxic Sludge, the Gulf War, Asbestos, and Other'PR Disasters' 84 Counter PR 89 Chapter Four: What 20 Years of Practice and Case Studies Reveal 93 Home Boy/GIrl Stories—Everyday PR 96 Saving an Outback Town in Prime Time 99 The Journalism-PR Two-Step 100 MACRO and Microsoft 102 The Voice of Vodafone 105 Humas and Brown Envelopes for Journalists in Jakarta 111 Postscript to a PR Career 117 Chapter Five: What 100 Years of Media Research Reveals 120 The Influence of Press Agents In the Early 20th Century 121 The Growing Influence of PR, 1920-2000 121 PR-ization of Media In the 21 st Century 124 The'Culture War'in Media Production 129 Architects of Framing, Priming, and Agenda Building, Setting, and Cutting 132 Strategic Vs. Communicative Action 140 So Now We Know What Happens, Why and How Does it Occur and Does It Matter? 141 Chapter Six: Journalism and PR Today—An International Qualitative Study 144 Methodology 144 Pilot Study Findings 151
CONTENTS | VII Journalists'and PR Practitioners'Perceptions of Each Other 155 How and Why Journalists Use PR—The Pragmatic Perspective 162 Relationships—The Glue that Holds Journalism and PRTogether 169 The Flawed Theory of Symbiosis 171 The Construction and Deconstruction of Trusted Sources 172 Acculturation of PR as Trusted Sources 174 Ethics—Can Journalists or PRs Pass theTest? 175 Transparency—Maybe! 176 Regulation 178 Education and Training 178 The Role and Impact of Social Media—Practitioners'Perspectives 181 The Other Invisible Side of PR 182 Structure of the PR Industry 184 Professional PR Associations 185 Developmental Media Relations 186 A Taxonomy of PR Roles 188 Chapter Seven: New Media Practices and the Blurring of Boundaries 194 Social Media—Let's All Be Friends! 195 Citizen Journalism—The Fifth Estate or the End of Journalism? 198 Revenge of the Bloggers and 'The People Formerly Known as the Audience' 201 PR 2.0 and 3.0 203 Chapter Eight: Future Directions for Journalism, PR, and the Public Sphere 216 Countering PRegemony through 'Discursive Reflection'and Debate 217 Transparency—Disclosure and Attribution of PR Material 220 Rules of Engagement 221 Codes of Practice and Self-regulation Vs. Regulation 222 Educating Journalists 223 Educating PR Practitioners 226 Educating Educators 228 Rethinking Media and the Public Sphere 229 Summary of Conclusions and Recommendations 230 References 233 Index 275 Also by the Author 281 About the Author 283 |
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| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
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| spelling | Macnamara, Jim 1951- Verfasser (DE-588)1053145217 aut Journalism & PR unpacking "spin", stereotypes, and media myths Jim Macnamara Journalism and PR New York, NY [u.a.] Lang 2014 XIX, 284 S. txt rdacontent n rdamedia nc rdacarrier Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Journalismus (DE-588)4028779-8 gnd rswk-swf Journalismus (DE-588)4028779-8 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4738235&prov=M&dok_var=1&dok_ext=htm Inhaltstext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027550633&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Macnamara, Jim 1951- Journalism & PR unpacking "spin", stereotypes, and media myths Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Journalismus (DE-588)4028779-8 gnd |
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| title | Journalism & PR unpacking "spin", stereotypes, and media myths |
| title_alt | Journalism and PR |
| title_auth | Journalism & PR unpacking "spin", stereotypes, and media myths |
| title_exact_search | Journalism & PR unpacking "spin", stereotypes, and media myths |
| title_full | Journalism & PR unpacking "spin", stereotypes, and media myths Jim Macnamara |
| title_fullStr | Journalism & PR unpacking "spin", stereotypes, and media myths Jim Macnamara |
| title_full_unstemmed | Journalism & PR unpacking "spin", stereotypes, and media myths Jim Macnamara |
| title_short | Journalism & PR |
| title_sort | journalism pr unpacking spin stereotypes and media myths |
| title_sub | unpacking "spin", stereotypes, and media myths |
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