Balanced Scorecards im Vertrieb:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer
2014
|
| Schriftenreihe: | essentials
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | IX, 35 S. Ill. |
| ISBN: | 9783658054960 9783658054953 3658054956 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text |
1 BALANCED SCORECARD ALS FUEHRUNGSINSTRUMENT IM VERTRIEB 1
2 WIE FUNKTIONIERT EINE BALANCED SCORECARD? 3
3 DIE ENTWICKLUNG EINER BALANCED SCORECARD FUER DEN VERTRIEB 5
3.1 VERTRIEBSSTRATEGIE UND VISION FESTLEGEN 5
3.2 ENTWICKLUNGSBEREICHE DEFINIEREN 8
3.3 ZIELE JE ENTWICKLUNGSBEREICH FESTLEGEN 11
3.4 KENNZAHLEN JE ZIEL FESTLEGEN 14
3.5 ZIELVORGABEN JE KENNZAHL SOWIE MASSNAHMEN FESTLEGEN 16
3.6 AUSBALANCIEREN DER SCORECARD 18
4 ANWENDUNGSBEISPIEL: VERTRIEBS-BALANCED SCORECARD EINES
IT-DIENSTLEISTERS 21
5 DAS FAZIT: NUTZEN UND GRENZEN DER VERTRIEBS-BALANCED SCORECARD . 33
LITERATUR 35
HTTP://D-NB.INFO/1051991765 |
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| author | Kühnapfel, Jörg B. |
| author_GND | (DE-588)171425073 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9783658054960 9783658054953 3658054956 |
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| spellingShingle | Kühnapfel, Jörg B. Balanced Scorecards im Vertrieb Balanced Scorecard (DE-588)4568727-4 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| subject_GND | (DE-588)4568727-4 (DE-588)4078869-6 |
| title | Balanced Scorecards im Vertrieb |
| title_auth | Balanced Scorecards im Vertrieb |
| title_exact_search | Balanced Scorecards im Vertrieb |
| title_full | Balanced Scorecards im Vertrieb Jörg B. Kühnapfel |
| title_fullStr | Balanced Scorecards im Vertrieb Jörg B. Kühnapfel |
| title_full_unstemmed | Balanced Scorecards im Vertrieb Jörg B. Kühnapfel |
| title_short | Balanced Scorecards im Vertrieb |
| title_sort | balanced scorecards im vertrieb |
| topic | Balanced Scorecard (DE-588)4568727-4 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| topic_facet | Balanced Scorecard Vertriebsorganisation |
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