Bankmarketing & Bankmanagement: 125 Glossare zu Produkten, Methoden und Konzepten
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Frankfurt, M.
Knapp
2014
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 271 S. 21 cm |
| ISBN: | 9783831408580 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804152564836466688 |
|---|---|
| adam_text | INHALTSVERZEICHNIS
SEITE
ACQUIRING 1
ACQUIRING-RARTNERSHIPS 3
AMBUSH MARKETING 5
ASSESSMENT CENTER 7
BALANCED SCORECARD 9
BEHAVIORAL BRANDING 11
BEHAVIORAL PRICING 13
BENCHMARKING 16
BIOMETRIE 18
BITCOIN 20
BLUEPRINTING 22
BRAND MANAGEMENT 25
BRAND NETWORK ANALYSIS 27
BRAND POTENTIAL INDEX 29
BUCHGELD 31
BUSINESS ETHICS 33
BUSINESS MODEL INNOVATION : 35
CARDS CUSTOMIZATION 38
CATALOGUE BANKING 41
CHANGE MANAGEMENT 43
CHURN MANAGEMENT 45
CLIENTING 47
COACHING 49
CO-BRANDING 50
COMPLAINTS MANAGEMENT 53
CONJOINT MEASUREMENT 55
CONSUMER INVOLVEMENT 56
CONTACTLESS PAYMENTS 59
CONTENT MARKETING 61
CORPORATE COVERNANCE 64
CORPORATE WORDING 66
CROSS-SELLING 68
CROWDFUNDING 70
CROWDSOURCING 72
CUSTOMER CENTRICITY 75
CUSTOMER EXPERIENCE MANAGEMENT 77
CUSTOMER INTEGRATION 80
CUSTOMER LIFETIMEVALUE 81
CUSTOMER RECOVERY 83
DATA WAREHOUSE 85
DATA MINING 87
DEMOGRAPHIE BANKING 89
DUE DILIGENCE 91
HTTP://D-NB.INFO/1053021410
VIII INHALTSVERZEICHNIS
SEITE
ELECTRONIC PURSE 93
EMOTIONAL BANKING 95
EMPLOYER BRANDING 98
EMV 101
E-RAYMENTS 103
ETHNO-MARKETING 105
EUROCHEQUE+EUROCHEQUE-KARTE 107
EUROPEAN CARD RAYMENTS SCHEME 110
EVENTMARKETING 112
EXECUTION MANAGEMENT 114
FINANCIAL LITERACY 116
FOCUS STRATEGY 119
GOLD 121
GUERILLA-MARKETING 123
IN-GAME ADVERTISING 125
INNOVATIONS MANAGEMENT 127
INTERCHANGE FEE 129
INTUITIVES MANAGEMENT 131
ISLAMIC BANKING 133
ISSUING 136
JCB 138
KAIZEN 140
KANO-MODELL 142
KEY ACCOUNT MANAGEMENT 144
KOGNITIVE DISSONANZ 147
KRISENMANAGEMENT 149
KUNDENCLUBS 151
KUNDENFOKUSGRUPPEN 153
LEAD USER INTEGRATION 155
LIFECYCLE MARKETING 157
LOVEMARKS 159
LOYALTY PROGRAMS 160
MARKETING-CONTROLLING 162
MASS CUSTOMIZATION 164
MICROMARKETING 167
MICROPAYMENTS 168
MINORITY MARKETING 171
MOBILE MARKETING 173
M-RAYMENTS 175
MPOS 178
MULTI CHANNEL BANKING 180
MUENZGELD 182
MYSTERY SHOPPING 185
IX
SEITE
NATURALGEID 187
NET PROMOTER SCORE 189
NEUROMARKETING 191
OPEN INNOVATION 193
OPEN SPACE EVENT 195
OPERATIONAL RISK 197
OUTSOURCING 199
PAPIERGELD 201
PERCEIVED VALUE 204
PERFORMANCE MARKETING 206
RERMISSION MARKETING 209
PIN (PERSONAL IDENTIFICATION NUMBER) 211
POKA YOKE-METHODE 213
PREPAID CARDS 216
PRIVATE BANKING(S) 218
PRODUKT LIFE CYCLE 220
PROSUMING 223
PSP (RAYMENT SERVICE PROVIDER) 225
QR-CODES 227
QUALITY MANAGEMENT 230
RELATIONSHIP MARKETING 232
REPUTATIONSRISIKO 234
ROPO-EFFEKT 236
SINUS-MILIEUS 238
SIX SIGMA 240
SOCIAL COMMUNITIES 242
SOCIAL MEDIA MARKETING *. 244
STORYTELLING 246
STRUKTURVERTRIEB 248
SZENARIO-TECHNIK 250
TESTIMONIALWERBUNG 252
TRENDSCOUTING 254
TWO-SIDED CARD MARKETS 256
TWO-SIDED MARKETS 258
USP (UNIQUE SELLING PROPOSITION) 261
VALUE-ADDED SERVICES 263
WESTERN UNION 265
WISSENSMANAGEMENT 267
ZWEITE SPARKASSE 269
|
| any_adam_object | 1 |
| author2 | Judt, Ewald 1950- |
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| author2_variant | e j ej |
| author_GND | (DE-588)12911281X |
| author_facet | Judt, Ewald 1950- |
| building | Verbundindex |
| bvnumber | BV042101010 |
| classification_rvk | QK 370 |
| ctrlnum | (OCoLC)889968107 (DE-599)DNB1053021410 |
| dewey-full | 332.1068 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 332 - Financial economics |
| dewey-raw | 332.1068 |
| dewey-search | 332.1068 |
| dewey-sort | 3332.1068 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042101010 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:12:43Z |
| institution | BVB |
| isbn | 9783831408580 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027541650 |
| oclc_num | 889968107 |
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| physical | IX, 271 S. 21 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Knapp |
| record_format | marc |
| spelling | Bankmarketing & Bankmanagement 125 Glossare zu Produkten, Methoden und Konzepten hrsg. von Ewald Judt und Claudia Klausegger. Mit Beitr. der Hrsg. und von Barbara Aigner ... Bankmarketing und Bankmanagement Frankfurt, M. Knapp 2014 IX, 271 S. 21 cm txt rdacontent n rdamedia nc rdacarrier Management (DE-588)4037278-9 gnd rswk-swf Bank (DE-588)4004436-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Finanzen Bank Bankmarketing Management (DE-588)4066724-8 Wörterbuch gnd-content Bank (DE-588)4004436-1 s Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s DE-604 Judt, Ewald 1950- (DE-588)12911281X edt Klausegger, Claudia Sonstige oth DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027541650&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bankmarketing & Bankmanagement 125 Glossare zu Produkten, Methoden und Konzepten Management (DE-588)4037278-9 gnd Bank (DE-588)4004436-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4004436-1 (DE-588)4037589-4 (DE-588)4066724-8 |
| title | Bankmarketing & Bankmanagement 125 Glossare zu Produkten, Methoden und Konzepten |
| title_alt | Bankmarketing und Bankmanagement |
| title_auth | Bankmarketing & Bankmanagement 125 Glossare zu Produkten, Methoden und Konzepten |
| title_exact_search | Bankmarketing & Bankmanagement 125 Glossare zu Produkten, Methoden und Konzepten |
| title_full | Bankmarketing & Bankmanagement 125 Glossare zu Produkten, Methoden und Konzepten hrsg. von Ewald Judt und Claudia Klausegger. Mit Beitr. der Hrsg. und von Barbara Aigner ... |
| title_fullStr | Bankmarketing & Bankmanagement 125 Glossare zu Produkten, Methoden und Konzepten hrsg. von Ewald Judt und Claudia Klausegger. Mit Beitr. der Hrsg. und von Barbara Aigner ... |
| title_full_unstemmed | Bankmarketing & Bankmanagement 125 Glossare zu Produkten, Methoden und Konzepten hrsg. von Ewald Judt und Claudia Klausegger. Mit Beitr. der Hrsg. und von Barbara Aigner ... |
| title_short | Bankmarketing & Bankmanagement |
| title_sort | bankmarketing bankmanagement 125 glossare zu produkten methoden und konzepten |
| title_sub | 125 Glossare zu Produkten, Methoden und Konzepten |
| topic | Management (DE-588)4037278-9 gnd Bank (DE-588)4004436-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Management Bank Marketing Wörterbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027541650&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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