Marketing for hospitality and tourism:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Pearson
2014
|
| Ausgabe: | 6. ed., new internat. ed. |
| Schriftenreihe: | Always learning
|
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | II, 630 S. Ill., graph. Darst. |
| ISBN: | 1292020032 9781292020037 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042095266 | ||
| 003 | DE-604 | ||
| 005 | 20150724 | ||
| 007 | t | ||
| 008 | 140929s2014 ad|| |||| 00||| eng d | ||
| 020 | |a 1292020032 |c pbk : GBP 56,99 |9 1-292-02003-2 | ||
| 020 | |a 9781292020037 |c pbk : GBP 56,99 |9 978-1-292-02003-7 | ||
| 035 | |a (OCoLC)857736991 | ||
| 035 | |a (DE-599)GBV768196612 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-824 |a DE-859 |a DE-1050 | ||
| 082 | 0 | |a 658.8 | |
| 084 | |a QQ 960 |0 (DE-625)142015: |2 rvk | ||
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Marketing for hospitality and tourism |c Kotler ; Bowen ; Makens |
| 250 | |a 6. ed., new internat. ed. | ||
| 264 | 1 | |a Harlow |b Pearson |c 2014 | |
| 300 | |a II, 630 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Always learning | |
| 500 | |a Literaturangaben | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Gastgewerbe |0 (DE-588)4259231-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Tourismus |0 (DE-588)4018406-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Tourismus |0 (DE-588)4018406-7 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Gastgewerbe |0 (DE-588)4259231-8 |D s |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Bowen, John T. |d 1948- |e Verfasser |0 (DE-588)129457795 |4 aut | |
| 700 | 1 | |a Makens, James C. |e Verfasser |0 (DE-588)141780371 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027536046 | ||
Datensatz im Suchindex
| _version_ | 1804152555511480320 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Bowen, John T. 1948- Makens, James C. |
| author_GND | (DE-588)121409600 (DE-588)129457795 (DE-588)141780371 |
| author_facet | Kotler, Philip 1931- Bowen, John T. 1948- Makens, James C. |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk j t b jt jtb j c m jc jcm |
| building | Verbundindex |
| bvnumber | BV042095266 |
| classification_rvk | QQ 960 |
| ctrlnum | (OCoLC)857736991 (DE-599)GBV768196612 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed., new internat. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01624nam a2200469 c 4500</leader><controlfield tag="001">BV042095266</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150724 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140929s2014 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1292020032</subfield><subfield code="c">pbk : GBP 56,99</subfield><subfield code="9">1-292-02003-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292020037</subfield><subfield code="c">pbk : GBP 56,99</subfield><subfield code="9">978-1-292-02003-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)857736991</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV768196612</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-824</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 960</subfield><subfield code="0">(DE-625)142015:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing for hospitality and tourism</subfield><subfield code="c">Kotler ; Bowen ; Makens</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">6. ed., new internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow</subfield><subfield code="b">Pearson</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">II, 630 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Always learning</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Gastgewerbe</subfield><subfield code="0">(DE-588)4259231-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Tourismus</subfield><subfield code="0">(DE-588)4018406-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Tourismus</subfield><subfield code="0">(DE-588)4018406-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Gastgewerbe</subfield><subfield code="0">(DE-588)4259231-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bowen, John T.</subfield><subfield code="d">1948-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129457795</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Makens, James C.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)141780371</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027536046</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV042095266 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:12:35Z |
| institution | BVB |
| isbn | 1292020032 9781292020037 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027536046 |
| oclc_num | 857736991 |
| open_access_boolean | |
| owner | DE-824 DE-859 DE-1050 |
| owner_facet | DE-824 DE-859 DE-1050 |
| physical | II, 630 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson |
| record_format | marc |
| series2 | Always learning |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing for hospitality and tourism Kotler ; Bowen ; Makens 6. ed., new internat. ed. Harlow Pearson 2014 II, 630 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Always learning Literaturangaben Marketing (DE-588)4037589-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Gastgewerbe (DE-588)4259231-8 s Bowen, John T. 1948- Verfasser (DE-588)129457795 aut Makens, James C. Verfasser (DE-588)141780371 aut |
| spellingShingle | Kotler, Philip 1931- Bowen, John T. 1948- Makens, James C. Marketing for hospitality and tourism Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4259231-8 (DE-588)4018406-7 (DE-588)4123623-3 |
| title | Marketing for hospitality and tourism |
| title_auth | Marketing for hospitality and tourism |
| title_exact_search | Marketing for hospitality and tourism |
| title_full | Marketing for hospitality and tourism Kotler ; Bowen ; Makens |
| title_fullStr | Marketing for hospitality and tourism Kotler ; Bowen ; Makens |
| title_full_unstemmed | Marketing for hospitality and tourism Kotler ; Bowen ; Makens |
| title_short | Marketing for hospitality and tourism |
| title_sort | marketing for hospitality and tourism |
| topic | Marketing (DE-588)4037589-4 gnd Gastgewerbe (DE-588)4259231-8 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Marketing Gastgewerbe Tourismus Lehrbuch |
| work_keys_str_mv | AT kotlerphilip marketingforhospitalityandtourism AT bowenjohnt marketingforhospitalityandtourism AT makensjamesc marketingforhospitalityandtourism |