Controversies in contemporary advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
SAGE
2014
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 279 - 297 |
| Beschreibung: | XVII, 311 S. zahlr. Ill. 232 mm x 187 mm |
| ISBN: | 9781452261072 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | BRIEF CONTENTS
PROLOGUE XVI
1. ADVERTISING, ITS SUPPORTERS, AND ITS CRITICS 1
2. LIVING IN A CONSUMER CULTURE 16
3. ADVERTISING AND THE MEDIA: CHANGES AND CHALLENGES 32
4. HOW ADVERTISING IS REGULATED: GOVERNMENT AND INDUSTRY 46
5. BEYOND SUBLIMINAL: THE PERVASIVENESS OF PERSUASION 61
6. ADVERTISING CHOICES: INFLUENCES OF STEREOTYPES AND TASTE 74
7. GENDER AND ADVERTISING: HOW GENDER SHAPES MEANING 89
8. ADVERTISING AND RACE: EXAMINING THE MELTING POT 112
9. ADVERTISING AND AGE, SEXUAL ORIENTATION, AND ABILITY: MARGINALIZED OR
MAINSTREAMED? 134
10. CHILDREN AND ADVERTISING: EMERGING CONSUMERS, PROBLEMATIC STRATEGIES
150
11. ADVERTISING CONTROVERSIAL PRODUCTS: BANS AND BELIEFS 168
12. TOBACCO AND ALCOHOL ADVERTISING: INDUSTRIES IN FLUX 177
13. ADVERTISING PRESCRIPTION DRUGS: HEALTHY TACTICS OR RISKY
PROPOSITIONS? 197
14. POLITICAL ADVERTISING: DO WE THE PEOPLE STILL MATTER? 217
15. SOCIALLY RESPONSIBLE ADVERTISING: DOES A BRAND HAVE A CONSCIENCE?
235
16. ONLINE ADVERTISING: THE EVER-EVOLVING LANDSCAPE 256
17. ADVERTISING: BEING ETHICAL ADVERTISERS IN A CHALLENGING AGE 268
REFERENCES 279
GLOSSARY 298
INDEX 303
ABOUT THE AUTHOR
311
|
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| institution | BVB |
| isbn | 9781452261072 |
| language | English |
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| spelling | Sheehan, Kim Bartel 1958- Verfasser (DE-588)1018464581 aut Controversies in contemporary advertising Kim Bartel Sheehan 2. ed. Los Angeles, Calif. [u.a.] SAGE 2014 XVII, 311 S. zahlr. Ill. 232 mm x 187 mm txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 279 - 297 Advertising Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027534306&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Controversies in contemporary advertising |
| title_auth | Controversies in contemporary advertising |
| title_exact_search | Controversies in contemporary advertising |
| title_full | Controversies in contemporary advertising Kim Bartel Sheehan |
| title_fullStr | Controversies in contemporary advertising Kim Bartel Sheehan |
| title_full_unstemmed | Controversies in contemporary advertising Kim Bartel Sheehan |
| title_short | Controversies in contemporary advertising |
| title_sort | controversies in contemporary advertising |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung USA |
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