The rise and fall of mass marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Abingdon, OX [u.a.]
Routledge
2015
|
| Ausgabe: | 1. publ. in 1993, 1. publ. |
| Schriftenreihe: | Routledge library editions Marketing
25 |
| Schlagworte: | |
| Beschreibung: | XII, 239 S. graph. Darst. |
| ISBN: | 9780415834469 9781138791633 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1820889706804543488 |
|---|---|
| adam_text | |
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV042090764 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)915569851 (DE-599)BVBBV042090764 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. in 1993, 1. publ. |
| format | Book |
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| genre_facet | Aufsatzsammlung |
| geographic | USA (DE-588)4078704-7 gnd Karibik (DE-588)4073241-1 gnd |
| geographic_facet | USA Karibik |
| id | DE-604.BV042090764 |
| illustrated | Illustrated |
| indexdate | 2025-01-10T19:02:26Z |
| institution | BVB |
| isbn | 9780415834469 9781138791633 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027531631 |
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| physical | XII, 239 S. graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge library editions Marketing |
| series2 | Routledge library editions : Marketing |
| spelling | The rise and fall of mass marketing ed. by Richard S. Tedlow ... 1. publ. in 1993, 1. publ. Abingdon, OX [u.a.] Routledge 2015 XII, 239 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Routledge library editions : Marketing 25 Alkoholisches Getränk (DE-588)4128384-3 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Pharmazeutische Industrie (DE-588)4045696-1 gnd rswk-swf Technischer Fortschritt (DE-588)4059252-2 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Lebensmittelindustrie (DE-588)4034889-1 gnd rswk-swf Lebensmittel (DE-588)4034870-2 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Betrieb (DE-588)4006138-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Lebensmittelmarkt (DE-588)4139346-6 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Außenhandelsbetriebslehre (DE-588)4257143-1 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Karibik (DE-588)4073241-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Geschichte (DE-588)4020517-4 s Lebensmittel (DE-588)4034870-2 s Marke (DE-588)4074577-6 s Marketing (DE-588)4037589-4 s DE-604 USA (DE-588)4078704-7 g Pharmazeutische Industrie (DE-588)4045696-1 s Wettbewerb (DE-588)4065835-1 s Alkoholisches Getränk (DE-588)4128384-3 s Lebensmittelindustrie (DE-588)4034889-1 s Außenhandelsbetriebslehre (DE-588)4257143-1 s Preispolitik (DE-588)4047118-4 s Exportmarketing (DE-588)4153393-8 s Lebensmittelmarkt (DE-588)4139346-6 s Markenpolitik (DE-588)4144679-3 s Karibik (DE-588)4073241-1 g Tourismus (DE-588)4018406-7 s Betrieb (DE-588)4006138-3 s Technischer Fortschritt (DE-588)4059252-2 s Strategisches Management (DE-588)4124261-0 s Tedlow, Richard S. Sonstige oth Erscheint auch als Online-Ausgabe 978-1-315-76199-2 Erscheint auch als Online-Ausgabe 978-1-315-76268-5 Routledge library editions Marketing 25 (DE-604)BV042090217 25 |
| spellingShingle | The rise and fall of mass marketing Routledge library editions Marketing Alkoholisches Getränk (DE-588)4128384-3 gnd Tourismus (DE-588)4018406-7 gnd Preispolitik (DE-588)4047118-4 gnd Markenpolitik (DE-588)4144679-3 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Exportmarketing (DE-588)4153393-8 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Lebensmittel (DE-588)4034870-2 gnd Geschichte (DE-588)4020517-4 gnd Betrieb (DE-588)4006138-3 gnd Marketing (DE-588)4037589-4 gnd Lebensmittelmarkt (DE-588)4139346-6 gnd Marke (DE-588)4074577-6 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerb (DE-588)4065835-1 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd |
| subject_GND | (DE-588)4128384-3 (DE-588)4018406-7 (DE-588)4047118-4 (DE-588)4144679-3 (DE-588)4045696-1 (DE-588)4059252-2 (DE-588)4153393-8 (DE-588)4034889-1 (DE-588)4034870-2 (DE-588)4020517-4 (DE-588)4006138-3 (DE-588)4037589-4 (DE-588)4139346-6 (DE-588)4074577-6 (DE-588)4124261-0 (DE-588)4065835-1 (DE-588)4257143-1 (DE-588)4078704-7 (DE-588)4073241-1 (DE-588)4143413-4 |
| title | The rise and fall of mass marketing |
| title_auth | The rise and fall of mass marketing |
| title_exact_search | The rise and fall of mass marketing |
| title_full | The rise and fall of mass marketing ed. by Richard S. Tedlow ... |
| title_fullStr | The rise and fall of mass marketing ed. by Richard S. Tedlow ... |
| title_full_unstemmed | The rise and fall of mass marketing ed. by Richard S. Tedlow ... |
| title_short | The rise and fall of mass marketing |
| title_sort | the rise and fall of mass marketing |
| topic | Alkoholisches Getränk (DE-588)4128384-3 gnd Tourismus (DE-588)4018406-7 gnd Preispolitik (DE-588)4047118-4 gnd Markenpolitik (DE-588)4144679-3 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Exportmarketing (DE-588)4153393-8 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Lebensmittel (DE-588)4034870-2 gnd Geschichte (DE-588)4020517-4 gnd Betrieb (DE-588)4006138-3 gnd Marketing (DE-588)4037589-4 gnd Lebensmittelmarkt (DE-588)4139346-6 gnd Marke (DE-588)4074577-6 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerb (DE-588)4065835-1 gnd Außenhandelsbetriebslehre (DE-588)4257143-1 gnd |
| topic_facet | Alkoholisches Getränk Tourismus Preispolitik Markenpolitik Pharmazeutische Industrie Technischer Fortschritt Exportmarketing Lebensmittelindustrie Lebensmittel Geschichte Betrieb Marketing Lebensmittelmarkt Marke Strategisches Management Wettbewerb Außenhandelsbetriebslehre USA Karibik Aufsatzsammlung |
| volume_link | (DE-604)BV042090217 |
| work_keys_str_mv | AT tedlowrichards theriseandfallofmassmarketing |