Employer brand management: practical lessons from the world's leading employers
"A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2014
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Cover image |
| Zusammenfassung: | "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management ".. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | X, 306 S. Ill., graph. Darst. |
| ISBN: | 9781118898529 |
Internformat
MARC
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| 100 | 1 | |a Mosley, Richard |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Employer brand management |b practical lessons from the world's leading employers |c Richard Mosley |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Chichester |b Wiley |c 2014 | |
| 300 | |a X, 306 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management ".. | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Decision-Making & Problem Solving |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Personnel management | |
| 650 | 4 | |a Employees |x Recruiting | |
| 650 | 4 | |a Corporate culture | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Decision-Making & Problem Solving | |
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Datensatz im Suchindex
| _version_ | 1804152545181958144 |
|---|---|
| any_adam_object | |
| author | Mosley, Richard |
| author_facet | Mosley, Richard |
| author_role | aut |
| author_sort | Mosley, Richard |
| author_variant | r m rm |
| building | Verbundindex |
| bvnumber | BV042088965 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5549 |
| callnumber-raw | HF5549 |
| callnumber-search | HF5549 |
| callnumber-sort | HF 45549 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 QV 578 |
| ctrlnum | (OCoLC)891824131 (DE-599)BVBBV042088965 |
| dewey-full | 658.3/01 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.3/01 |
| dewey-search | 658.3/01 |
| dewey-sort | 3658.3 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV042088965 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:12:25Z |
| institution | BVB |
| isbn | 9781118898529 |
| language | English |
| lccn | 014020560 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027529885 |
| oclc_num | 891824131 |
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| physical | X, 306 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley |
| record_format | marc |
| spelling | Mosley, Richard Verfasser aut Employer brand management practical lessons from the world's leading employers Richard Mosley 1. publ. Chichester Wiley 2014 X, 306 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management ".. BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Wirtschaft Personnel management Employees Recruiting Corporate culture Corporate image Branding (Marketing) BUSINESS & ECONOMICS / Decision-Making & Problem Solving Personalmarketing (DE-588)4260586-6 gnd rswk-swf Personalmarketing (DE-588)4260586-6 s 1\p DE-604 http://catalogimages.wiley.com/images/db/jimages/9781118898529.jpg Cover image 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mosley, Richard Employer brand management practical lessons from the world's leading employers BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Wirtschaft Personnel management Employees Recruiting Corporate culture Corporate image Branding (Marketing) BUSINESS & ECONOMICS / Decision-Making & Problem Solving Personalmarketing (DE-588)4260586-6 gnd |
| subject_GND | (DE-588)4260586-6 |
| title | Employer brand management practical lessons from the world's leading employers |
| title_auth | Employer brand management practical lessons from the world's leading employers |
| title_exact_search | Employer brand management practical lessons from the world's leading employers |
| title_full | Employer brand management practical lessons from the world's leading employers Richard Mosley |
| title_fullStr | Employer brand management practical lessons from the world's leading employers Richard Mosley |
| title_full_unstemmed | Employer brand management practical lessons from the world's leading employers Richard Mosley |
| title_short | Employer brand management |
| title_sort | employer brand management practical lessons from the world s leading employers |
| title_sub | practical lessons from the world's leading employers |
| topic | BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh Wirtschaft Personnel management Employees Recruiting Corporate culture Corporate image Branding (Marketing) BUSINESS & ECONOMICS / Decision-Making & Problem Solving Personalmarketing (DE-588)4260586-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Decision-Making & Problem Solving Wirtschaft Personnel management Employees Recruiting Corporate culture Corporate image Branding (Marketing) Personalmarketing |
| url | http://catalogimages.wiley.com/images/db/jimages/9781118898529.jpg |
| work_keys_str_mv | AT mosleyrichard employerbrandmanagementpracticallessonsfromtheworldsleadingemployers |