Presidential campaigning and social media: an analysis of the 2012 campaign
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; Oxford
Oxford University Press
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXII, 320 Seiten Diagramme |
| ISBN: | 9780199355846 |
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Datensatz im Suchindex
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CONTENTS ՜Ւ LIST OF TABLES, FIGURES AND CHAPTER APPENDICES FOREWORD PREFACE XV ХѴІІІ ХХІ ABOUT THE EDITORS ХХІѴ ABOUT THE CONTRIBUTORS PART I Chapter 1 ХХѴІ SOCIAL MEDIA AND POLITICAL COMMUNICATION The Presidential Campaign of 2012: New Media Technologies Used to Interact and Engage with the Electorate l John Allen Hendricks and Dan Schill The 2012 Republican Primary and Social Media 4 Social Media Platforms 6 General Election 8 Presidential Campaigning and Social Media 9 Social Media and Changing American Demographics Overview of the Book 13 VI 11
Contents chapter 2 vii The Evolution of Digital Media Use in Election Campaigns: New Functions and Cumulative Impact 15 Daniela V. Dimitrova Social Media Growth, Age, and Partisanship Characteristics of Digital Media 18 15 Multiple Opportunities for Political Engagement Lower Cost of Citizen Participation 19 Interactivity 20 Data Tracking and Data Mining 20 Differential Impacts 21 18 Method 21 Results 23 Discussion 25 chapter з Creating a Win-Win Situation? Relationship Cultivation and the Use of Social Media in the 2012 Campaign 28 Emma Svensson, Spiro Kiousis, and Jesper Strömbäck The Promise of Digital and Social Media 29 The Philosophy—Mutual Beneficial Value 30 Input—The Willingness to Adopt 31 Outcomes—Long-term Commitment, Trust, and Loyalty 31 Maintenance—Strategies for Sustaining and Strengthening the Relationship 32 Method 33 Relationship Cultivation Strategy Measurements Results 34 35 Different Strategies in Different Channels 37 Helping the Candidate: Different Types of Collaboration Discussion PART II chapter 4 41 SOCIAL MEDIA AND POLITICAL KNOWLEDGE Of Networks and Knowledge: Young Adults and the Early 2012 Republican Presidential Primaries and Caucuses 44 Jody C Baumgartner, David S. Morris, and Jonathan S. Morris Social Networks and Knowledge 45 Age and Social Network Usage Patterns 47 39
viii CONTENTS Social Media Use and Campaign Knowledge: Expectations 48 Method 49 Analysis: Political Use of Social Networking Sites and Political Knowledge 50 Discussion 56 Chapter 5 Technology Takeover? Campaign Learning during the 2012 Presidential Election 58 Terri L. Towner and David A. Dūlio Political Knowledge 59 Type of Information Source 60 Research Questions and Hypotheses Method 66 61 Dependent Variables 66 Control Variables 67 Media Use Variables 68 Testing Procedures 68 Results 69 Discussion 72 Chapter 6 Don’t Push Your Opinions on Me: Young Citizens and Political Etiquette on Facebook 74 Kjerstin Thorson, Emily K. Vraga, and Neta Kligler-Vilenchik Facebook as a Context for Doing Politics 75 The Research Context 77 Context Collapse and the Networked Audience 78 One Golden Rule 79 Keep Your Opinions to Yourself (Unless They’re Funny) 81 Type 1: It Bothers Me When People Push It on Others 83 Type 2: Learning about Politics “Is Super Easy Now” 84 Type 3: Anything That Makes Me Laugh 85 Discussion 86 Appendix 6.1: Interview Guide 90 Life History (10-15 mins. Make sure to get Political Socialization, Political/Volunteer Behavior Growing up) 90 Facebook-Aided Section 91 Appendix 6.2: Facebook Interviews: Interview Aid 93
Contents part ix іи SOCIAL MEDIA AND THE PRESIDENTIAL PRIMARY ELECTIONS chapter 7 Uses and Gratifications of Following Candidates’ Twitter Campaign during the 2012 U.S. Primaries 94 Raluca Cozma Political Uses and Gratifications of Social Media 95 The Relationship Between Political Attitudes and Uses of Social Media 96 The Effects of Uses and Gratifications 97 Method 97 Measures 98 Results 100 Discussion 102 chapter 8 Fitting Social Media into the Media Landscape during a 2012 Republican Primary 106 Paul Haridakis, Gary Hanson, Mei-Chen Lin, and Jennifer McCullough Media Choice 109 Motives for Using Media for Political Information Perceptions of Media Bias 110 Method 111 Sample 111 Measures 111 Statistical Analysis Results 110 112 112 Amount of Media Use 112 Age Differences and Similarities in Motives for Using Media for Political Information 114 Media-Selection Differences among Members of the Major Political Parties 116 Discussion Chapter 9 118 Whose States Are Winning? The Adoption and Consequences of Social Media in Political Communication in the American States 122 Hyun Jung Yun, Cynthia Opheim, and Emily Kay Balanoff Theoretical Underpinnings 123 The Growth of Social Media in Political Campaigns Social Media’s Effect on Political Attitudes and Behavior 124 123
X CONTENTS Political Cynicism 124 Political Information Efficacy 125 Social Media, Geography, and Political Ideology Method 129 Sample 129 Variables and Measures Results 125 130 131 Political Utilization and Legitimacy ofSNSs 131 Political Interests, Information Efficacy, and Cynicism of Political SNS Users 133 Perception and Expression of Political Opinions via SNSs 134 Purpose and Gratification of Political SNS Users 136 Discussion Chapter 10 137 YouTube/OurTube/TheirTube: Official and Unofficial Online Campaign Advertising, Negativity, and Popularity 140 Jacob Groshek and Stephanie Brookes Social Media, Election Campaigns, and Political Advertising 141 YouTube and the Online Campaign 142 YouTube and Campaign Advertising 143 Methods 146 Official Advertising on YouTube 146 Searching Advertising on YouTube 146 Variable Categories 147 Findings 148 Discussion 151 PART IV Chapter 11 SOCIAL MEDIA AND THE PRESIDENTIAL GENERAL ELECTION The Spirals of Newly Transcending Political Voices: Social Media Purify the Atmosphere of Political Dialogues in Cyberspace 154 Hyun Jung Yun Theoretical Underpinnings 155 Political Mavericks in Social Media 155 Crosscutting Spirals of Expression in the Political Grounds of Social Media 156 In-Group Identities Embedded in the Spirals of Political Discourse in Cyberspace 158
Contents Method 160 Data and Sample Variables 161 160 Political Attitudes: Political Interests, Information Efficacy, and Cynicism 161 Willingness to Express 162 Demographic Factors: Party ID, Age, Gender, Education, and Race 162 Main Sources of Political Information 162 Results 162 Dynamics of Demographics 162 Main Sources of Political Information 164 Political Interests and Information Efficacy 164 Political Cynicism: Internal Powerlessness and External Alienation 164 Political Expression 165 Discussion chapter 12 169 Evaluating Textual and Technical Interactivity in Candidate E-mail Messages during the 2012 U.S. Presidential Campaign 171 Andrew Paul Williams and Roxana Maiorescu Candidate Use of E-Mail 173 Interactivity 174 Research Questions 176 Method 176 Sample 177 Categories 177 Coding Process and Reliability 178 Results 178 Discussion 181 Chapter із Social Network Sites and Interactivity: Differential Expression Effects in Campaign 2012 185 David Lynn Painter, Juliana Fernandes, Jessica Mahone, and Eisa Al Nashmi Theoretical Framework 186 Political Information Efficacy 187 Agenda Building: Salience of the Election Online Information Sources 187 Online News 187 Campaign Web sites 188 Social Networking Sites 188 187 xi
xii CONTENTS Interactivity 189 Expression Effects Method 189 190 Participants and Procedure Manipulation 191 Dependent Variables 191 190 Political Information Efficacy Salience of the Election 191 Results 192 191 Participants and Manipulation Check 192 Main Effects of Information Source 192 Main Effects of Interactivity 193 Interaction Between Online Information Source and Interactivity 194 Discussion PART V Chapter 14 195 SOCIAL MEDIA AND VOTER/MEDIA ENGAGEMENT Issue Debates in 140 Characters: Online Talk Surrounding the 2012 Debates 198 Dan Schill and Rita Kirk Twitter Use in the 2012 Election 199 Twitter, Second Screens, and Presidential Debates 200 Method 201 Campaign Twitter Use 202 Source Frame 202 Media Validation Frame Framing Frame 206 Journalist Twitter Use 207 Interpretation Frame 208 Evaluation Frame 208 Citizen Twitter Use Discussion 215 210 Second Screen 215 Media Convergence 215 Agenda Setting 216 205
Contents Chapter 15 Here Comes Everybody, or Not: An Analysis of the Social Media Consumer of Campaign Content 218 Monica Ancu What We Know So Far about SNS Users 219 Who Are the Politically Active SNS Users? 219 Do SNSs Have Influence on Offline Behavior and Attitudes? 220 What Motivates SNS Users to Engage Politically? Method 222 Sample 223 Measures 223 Results 224 Demographics of Political SNS Users 224 Connection Between SNS Behavior and Offline Behavior 224 What Brings People to Political SNSs 226 Discussion 228 chapter 16 xiii 222 Maligned Youth or Political Activists? Young Citizen Political Engagement Using Social Media 232 Benjamin R. Warner, Joshua Hawthorne, and Sarah Turner McGowen Social Media as a Digital Place for Political Engagement 233 Profiling the Politically Engaged 234 Political Cynicism 234 Political Information Efficacy 235 Political Polarization 235 Method 236 Sample 236 Procedure and Variables 236 Cynicism 236 Political Information Efficacy 237 Polarization 237 Social Media Use 237 Analytic Procedures 238 Results 239 Discussion 241 Appendix 16.1: Demographic Data for the Samples 244 Appendix 16.2: Descriptive Statistics and Reliabilities for All Variables 245
xiv CONTENTS chapter 17 YouTube and the 2012 Presidential Election: An Examination of How Obama’s and Romney’s Official YouTube Channels Were Used in Campaign Communication 246 LaChrystal D. Ricke Politics and Online Video YouTube and Politics 247 249 Method 251 Findings 252 Obama for America 252 Believe in America 255 Discussion 256 Challenges 257 The YouTube Effect REFERENCES INDEX 311 259 257 |
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| title | Presidential campaigning and social media an analysis of the 2012 campaign |
| title_auth | Presidential campaigning and social media an analysis of the 2012 campaign |
| title_exact_search | Presidential campaigning and social media an analysis of the 2012 campaign |
| title_full | Presidential campaigning and social media an analysis of the 2012 campaign edited by John Allen Hendricks and Dan Schill |
| title_fullStr | Presidential campaigning and social media an analysis of the 2012 campaign edited by John Allen Hendricks and Dan Schill |
| title_full_unstemmed | Presidential campaigning and social media an analysis of the 2012 campaign edited by John Allen Hendricks and Dan Schill |
| title_short | Presidential campaigning and social media |
| title_sort | presidential campaigning and social media an analysis of the 2012 campaign |
| title_sub | an analysis of the 2012 campaign |
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