Political marketing in the United States:
"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics,...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2014
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections".. |
| Beschreibung: | XVII, 312 S. Ill., graph. Darst. |
| ISBN: | 9780415632850 9780415632867 |
Internformat
MARC
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| 336 | |b txt |2 rdacontent | ||
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| 520 | |a "Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections".. | ||
| 650 | 7 | |a POLITICAL SCIENCE / General |2 bisacsh | |
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Marketing |x Political aspects |z United States | |
| 650 | 4 | |a Communication in politics |z United States | |
| 650 | 4 | |a Public relations and politics | |
| 650 | 4 | |a POLITICAL SCIENCE / General | |
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Datensatz im Suchindex
| _version_ | 1804152519179370496 |
|---|---|
| adam_text | CONTENTS
List of Tables
ix
List of Figures
xi
Acknowledgments
xiii
Foreword by Professor Dennis
W
Johnson
xv
1
Marketing US Politics
1
Jennifer Lees-Marsh
ment,
Brian M. Conley, and Kenneth Cosgrove
2
The Emergence of Voter Targeting: Learning to Send the
Right Message to the Right Voters
26
Michael John Burton and Fash a Miracle
3
Database Political Marketing in Campaigning and Government
44
Lisa
Spiller
and
Jeff Bergner
4
Boutique Populism: The Emergence of the Tea Party Movement
in the Age of Digital Politics
61
André Furcotte
and Vincent Raynauld
5
Primary Elections and LJS Political Marketing
85
Neil Bendle and Mihaela-
Alina Nastasoiu
6
Branding the Tea Parry: Political Marketing and an
American Social Movement
112
William
J
Miller
vill
Contents
7
Access Hollywood:
Celebrity Endorsements in
American Politics
130
Alex
Marianei
and
Mireille
Lalancette
8
Personal Political Branding at State Level
148
Kenneth Cosgrove
9
Brand Management and Relationship Marketing in Online
Environments
165
Darren G. Lilleker and Nigel Jackson
10
Relationship Marketing in Social Media Practice:
Perspectives, Limitations and Potential
185
Christine B. Williams and Girish J. Jeff Gulati
11
Mama Grizzlies: Republican Female Candidates and the
Political Marketing Dilemma
202
Robert Busby
12
The Market Research,Testing and Targeting behind
American Political Advertising
220
Travis iV. Ridout
13
Crisis-Management, Marketing, and Money in US Campaigns
236
R. Sam Garrett
14
Communicating Contemporary Leadership in Government:
Barack
Obama
253
Edward Elder
15
Does
Obama Care?
Assessing the Delivery of Health Reform
in the United States
272
Brian M. Conley
16
US Political Marketing Trends and Implications
289
Jennifer bees-Marshment, Brian M. Conley, and Kenneth Cosgrove
List of Contributors
Index
.
|
| any_adam_object | 1 |
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| callnumber-subject | JA - Political Science |
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| ctrlnum | (OCoLC)889984395 (DE-599)BVBBV042073284 |
| dewey-full | 324.70973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.70973 |
| dewey-search | 324.70973 |
| dewey-sort | 3324.70973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV042073284 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:12:00Z |
| institution | BVB |
| isbn | 9780415632850 9780415632867 |
| language | English |
| lccn | 013045712 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027514501 |
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| spelling | Political marketing in the United States edited by Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove 1. publ. New York [u.a.] Routledge 2014 XVII, 312 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier "Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections".. POLITICAL SCIENCE / General bisacsh Politik Marketing Political aspects United States Communication in politics United States Public relations and politics POLITICAL SCIENCE / General Politikmarketing (DE-588)1050917146 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Politikmarketing (DE-588)1050917146 s DE-604 Lees-Marshment, Jennifer Sonstige (DE-588)129648922 oth Erscheint auch als Online-Ausgabe 978-0-203-09521-8 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027514501&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Political marketing in the United States POLITICAL SCIENCE / General bisacsh Politik Marketing Political aspects United States Communication in politics United States Public relations and politics POLITICAL SCIENCE / General Politikmarketing (DE-588)1050917146 gnd |
| subject_GND | (DE-588)1050917146 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | Political marketing in the United States |
| title_auth | Political marketing in the United States |
| title_exact_search | Political marketing in the United States |
| title_full | Political marketing in the United States edited by Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove |
| title_fullStr | Political marketing in the United States edited by Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove |
| title_full_unstemmed | Political marketing in the United States edited by Jennifer Lees-Marshment, Brian Conley and Kenneth Cosgrove |
| title_short | Political marketing in the United States |
| title_sort | political marketing in the united states |
| topic | POLITICAL SCIENCE / General bisacsh Politik Marketing Political aspects United States Communication in politics United States Public relations and politics POLITICAL SCIENCE / General Politikmarketing (DE-588)1050917146 gnd |
| topic_facet | POLITICAL SCIENCE / General Politik Marketing Political aspects United States Communication in politics United States Public relations and politics Politikmarketing USA Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027514501&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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