Bobby Owsinski's social media promotions for musicians: a manual for marketing yourself, your band, and your music online
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Burbank
BOMG Publ.
2014
|
| Schriftenreihe: | Music pro guides
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 299 S. Ill. |
Internformat
MARC
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| 100 | 1 | |a Owsinski, Bobby |e Verfasser |0 (DE-588)13320698X |4 aut | |
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| 246 | 1 | 3 | |a Social media promotions for musicians |
| 264 | 1 | |a Burbank |b BOMG Publ. |c 2014 | |
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| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a Social media / Economic aspects | |
| 650 | 4 | |a Advertising / Music | |
| 650 | 4 | |a Musik | |
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Datensatz im Suchindex
| _version_ | 1804152519013695488 |
|---|---|
| adam_text | Introduction
13
1.
It s Called Promotion
15
The Meaning Of Self-Promotion
15
Why Fan Data Matters
17
A Personal Story
18
Social Media Promotion And The Music World
19
The Current Music Business Structure
21
The New Audience
22
Online Word Of Mouth
23
The Theory of
22 25
8
Advantages Of Social Media Over Traditional Media
25
2.
Your Social Media Strategy
27
It s A Big Social Media World
27
The Problems And The Solutions
28
The Big Picture
29
Developing Your Online Strategy
31
Don t Depend On An External Site
32
Relying On Too Many Sites
34
The Center Of Your Online Universe
35
The Steps To A Successful Online Strategy
36
3.
Developing Your Brand
39
What Is A Brand?
39
Artist Branding
40
The Three Pillars Of A Successful Brand
42
Developing Your Brand
43
Why A Trademark Can Be Important
46
Social Media Promotion For Musicians
3
Acquiring A Mark
4 7
I m With The Brand
48
Brands And Social Media
49
4.
Creating Your Killer Website
51
The Elements Of A Successful Site
51
The Site Name
51
The Visual Design
52
The Navigation
54
The Content
55
The Bio or About Page
55
The Contact Page
56
The Subscribe Page
56
The Press Section
57
The Booking Info Section
60
The Social Media Connections
60
The Sitemap
61
Cross-Browser Compatibility
61
Web Optimized Images
62
Website Killers To Avoid
63
An Instant Band Page With Onesheet
65
Website
SEO
Techniques
66
Meta
Tags
66
The Importance Of Anchor Text
69
Site Speed
70
Content Relevance
71
Measuring Your
Backlinks 72
The User Experience
74
Table Of Contents
4
Website
Measurement Techniques
74
Four Free Website Audience Measurement Tools
74
Website Performance Metrics
76
Summing It Up
78
5.
Creating Your Mailing List
79
Mailing List Overview
79
Email Is Not Dead
79
Four Reasons Why Your Email List Is So Important
80
Using A Mailing List Service
81
An Overview Of Mailing List Service Providers
82
The Email Subscribe Form
83
Lists
84
Manual Entry
85
The Sign-up Form
86
The Welcome Email
87
The Double Opt-In
88
When People Subscribe
88
Crafting A Successful Email Newsletter
89
The Objective
89
The Subject Line
90
The Salutation
91
The Copy
91
Your Call To Action
93
Social Media Sharing
93
Your Signature
93
Legal Requirements
94
The Best Times To Email
95
Social Media Promotion For Musicians
5
The Best Day Of The Week For Email Marketing
95
Selecting The Time To Send Your Email
96
Frequency Of Emails
97
Gig Reminders
Building Your Mailing List
100
6.
Using Facebook For Marketing
103
Facebook By The Numbers
103
Facebook Basics
104
The Difference Between A Personal And Fan Page
The Personal Page
104
Your Facebook Fan Page
104
The Cover Graphic
106
When To Start A Fan Page
106
Facebook Promotion Overview
107
What Should
1
Say?
Crafting A Promotional Post That Works
Post Creation Rules
110
The Best Time To Post
112
The Studies
112
In Practice
113
Scheduling Posts
114
Post Frequency
116
Understanding Edgerank
117
The Facebook Like
118
Understanding The Like Button
119
The Secrets To Getting Liked
120
Like-Gating
Tahlfí
Of
CnntfíntR
121
6
The Land Of Fake Likes
122
Facebook Guidelines To Observe
122
Seven Ways To Increase Your Facebook Fan Engagement
124
Promoting Posts
125
Using Facebook Ads
126
Designing Your Ad
127
7.
Marketing With Twitter
131
Twitter Basics
131
Following And Followers
132
Twitter Etiquette
133
Your Twitter Profile
134
Using Twitter For Promotion
136
What Should I Say?
136
Crafting A Promotional Tweet That Works
137
The Hashtag: The Secret Behind Successful Tweets
138
Selecting Hashtags
139
Hashtag Sites
140
Sharing Photos, Songs and Video On Twitter
143
Twitter Photo Sharing
143
Twitter Song Sharing
143
Twitter Video Sharing
144
Tweet Frequency
145
The Best Time To Tweet
146
Scheduling Tweets
147
Twitter Measurement
148
Useful Twitter Tools
149
Social Media Promotion For Musicians
7
Twitter Commerce With Chirpify
150
Using Contests To Increase Your Followers
151
Twitter Tips And Tricks
151
8.
Setting Up A Blog
155
Blogging Overview
155
Blogging Platforms Overview
156
Blogger
156
Wordpress 157
Typepad
159
Tumblr
160
Blog Design
160
The Template
Layout
Header
Profile
Your RSS Feed
163
Feed
Bu mer
164
Feedblitz
165
What To Write About
166
Post Length
170
My Writing Method
170
Applying The Method To A Blog
171
Photos In Posts
172
LinkWithin
172
The Secrets To A Successful Blog
173
Why Blogs Fail
175
Table Of Contents
8
BlogSEO
176
Promoting Your
Blog
177
Popular Blog List Sites
178
Tying Your Blog To Your Website
179
Using A Blogging Platform As A Website
180
Making Money With Your Blog
181
Google Adsense
181
Affiliate Programs
182
9.
Marketing With YouTube
185
YouTube By The Numbers
185
Music Discovery On YouTube
186
Creating A YouTube Channel
186
Optimizing Your YouTube Channel
187
Branding And Design
188
Channel
SEO
190
Your Channel Name
Keywords
Feature Other Channels
192
Optimizing Your Videos
192
Video
SEO
Basics
193
In-Video Branding
The Key To Viral Videos
199
Don t Believe The Half-Life
201
Optimizing Video For Mobile
201
People Watch Longer On Tablets
202
Making Money From Your Videos
202
Enabling Your Account
203
Social Media Promotion For Musicians
9
Selecting The Ad Type
203
How Content ID Can Earn You Money
205
Creating Online Video Contests
205
Video Analytics
206
The YouTube Trends Dashboard
208
The Online Video World Is Bigger Than You Think
210
Using OneLoad
211
10.
Using
Googleł
For Marketing
213
Google* Overview
213
Other
Goog^
Features
214
Setting Up An Artist Or Band Page
218
Setting Up Your Circles
219
Removing Someone From A Circle
221
Wading Into The Stream
222
Posting On Google^-
223
Hangouts On Air
223
Things You Can Do With Hangouts
224
Starting A Hangout
225
Optimizing The Audio
How to Record Longer Hangout Sessions
228
Hangout Tips
229
After Your Hangout
230
Editing Your Hangout Video
230
Practical Ways For Musicians To Use Hangouts
231
Google-l·
SEO
232
11.
Using
Pinterest
For Marketing
235
Pinterest
Overview
235
Table Of Contents
10
Creating A Personal Account
236
Creating An Artist, Band, Or Business Account
238
Creating A Board
241
Pinning An Image
242
Refusing To Allow Pinning On Your Site
244
Pinterest
Shortcuts
244
What
Pinterest
Can t Do
245
Pinterest
Marketing Strategies
245
Optimizing Your Website Or Blog For
Pinterest
Sharing
249
Buttons And Widgets
249
Pin Chats
250
Pin Contests
250
Contest Elements To Keep In Mind
251
Pinterest
SEO
253
Ideas For Using
Pinterest
254
Pinterest
Audio And Video
256
PinnningA Video
256
Optimizing Videos For
Pinterest
257
Pinning An Audio File
258
12.
Using Bookmarking Sites
259
Bookmarking Benefits
259
The Disadvantages
260
StumbleUpon
260
Submitting To StumbleUpon
262
StumbleAds
263
Digg
264
Submitting To Digg
264
Soda! Media Promotion For Musicians
11
Reddit
265
The Subreddit
266
Submitting To Reddit
266
Delicious
267
Submitting To Delicious
267
Technorati
268
Submitting To Technorati
269
General Submission Tips
269
13.Posting Frequency Strategy
273
Posting On Social Media
273
Facebook
273
Twitter
274
Googles- 274
Pinterest
275
Posting On Blogs
275
Updating Your Website
276
Newsletter Frequency
277
Posting Videos
278
Releasing Music
278
Fewer Songs More Often
279
Glossary
283
Bobby Owsinski Bibliography
291
Bobby Owsinski Lynda.com Video Courses
295
Also Available From Bobby Owsinski
295
Bobby Owsinski s Social Media Connections
297
About Bobby Owsinski
299
Table Of Contents
12
|
| any_adam_object | 1 |
| author | Owsinski, Bobby |
| author_GND | (DE-588)13320698X |
| author_facet | Owsinski, Bobby |
| author_role | aut |
| author_sort | Owsinski, Bobby |
| author_variant | b o bo |
| building | Verbundindex |
| bvnumber | BV042073173 |
| ctrlnum | (OCoLC)883426442 (DE-599)BVBBV042073173 |
| format | Book |
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| language | English |
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| spelling | Owsinski, Bobby Verfasser (DE-588)13320698X aut Bobby Owsinski's social media promotions for musicians a manual for marketing yourself, your band, and your music online Bobby Owsinski Social media promotions for musicians Burbank BOMG Publ. 2014 299 S. Ill. txt rdacontent n rdamedia nc rdacarrier Music pro guides Music / Internet marketing Social media / Economic aspects Advertising / Music Musik Social Media (DE-588)4639271-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Musiker (DE-588)4040841-3 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content Musiker (DE-588)4040841-3 s Neue Medien (DE-588)4196910-8 s Social Media (DE-588)4639271-3 s Marketing (DE-588)4037589-4 s DE-604 Digitalisierung BSB Muenchen - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027514392&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Owsinski, Bobby Bobby Owsinski's social media promotions for musicians a manual for marketing yourself, your band, and your music online Music / Internet marketing Social media / Economic aspects Advertising / Music Musik Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd Musiker (DE-588)4040841-3 gnd Neue Medien (DE-588)4196910-8 gnd |
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| title | Bobby Owsinski's social media promotions for musicians a manual for marketing yourself, your band, and your music online |
| title_alt | Social media promotions for musicians |
| title_auth | Bobby Owsinski's social media promotions for musicians a manual for marketing yourself, your band, and your music online |
| title_exact_search | Bobby Owsinski's social media promotions for musicians a manual for marketing yourself, your band, and your music online |
| title_full | Bobby Owsinski's social media promotions for musicians a manual for marketing yourself, your band, and your music online Bobby Owsinski |
| title_fullStr | Bobby Owsinski's social media promotions for musicians a manual for marketing yourself, your band, and your music online Bobby Owsinski |
| title_full_unstemmed | Bobby Owsinski's social media promotions for musicians a manual for marketing yourself, your band, and your music online Bobby Owsinski |
| title_short | Bobby Owsinski's social media promotions for musicians |
| title_sort | bobby owsinski s social media promotions for musicians a manual for marketing yourself your band and your music online |
| title_sub | a manual for marketing yourself, your band, and your music online |
| topic | Music / Internet marketing Social media / Economic aspects Advertising / Music Musik Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd Musiker (DE-588)4040841-3 gnd Neue Medien (DE-588)4196910-8 gnd |
| topic_facet | Music / Internet marketing Social media / Economic aspects Advertising / Music Musik Social Media Marketing Musiker Neue Medien Ratgeber |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027514392&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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