Verfügbarkeit: Marketing channel strategy

Marketing channel strategy:

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Bibliographische Detailangaben
Hauptverfasser:	Palmatier, Robert W. (VerfasserIn), Stern, Louis W. (VerfasserIn), Ansary, Adel I. el- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston [u.a.] Pearson 2015
Ausgabe:	8th. ed., global ed.
Schriftenreihe:	Always learning
Schlagworte:	Marketing channels Absatzweg Marketing Vertriebsorganisation
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	496 S. Ill., graph. Darst.
ISBN:	9780133357080 0133357082 1292060468 9781292060460

Internformat

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Datensatz im Suchindex

_version_	1804152502114844672
adam_text	MARKETING CHANNEL STRATEGY / STERN, LOUIS W. 1935- : 2015 TABLE OF CONTENTS / INHALTSVERZEICHNIS UNDERSTANDING CHANNEL STRATEGIES END-USER ANALYSIS : SEGMENTING AND TARGETING CHANNEL ANALYSIS : AUDITING MARKETING CHANNELS MAKE VERSUS BUY CHANNEL ANALYSIS DESIGNING CHANNEL STRUCTURES AND STRATEGIES RETAILING STRUCTURES AND STRATEGIES WHOLESALING STRUCTURES AND STRATEGIES FRANCHISING STRUCTURES AND STRATEGIES CANNEL POWER MANAGING CHANNEL CONFLICT MANAGING CHANNEL RELATIONSHIPS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Palmatier, Robert W. Stern, Louis W. Ansary, Adel I. el-
author_GND	(DE-588)1081904445 (DE-588)17022645X (DE-588)170893235
author_facet	Palmatier, Robert W. Stern, Louis W. Ansary, Adel I. el-
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author_sort	Palmatier, Robert W.
author_variant	r w p rw rwp l w s lw lws a i e a aie aiea
building	Verbundindex
bvnumber	BV042062873
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.129
callnumber-search	HF5415.129
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callnumber-subject	HF - Commerce
classification_rvk	QP 621
ctrlnum	(OCoLC)891827644 (DE-599)BVBBV042062873
dewey-full	658.8/7
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/7
dewey-search	658.8/7
dewey-sort	3658.8 17
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	8th. ed., global ed.
format	Book
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isbn	9780133357080 0133357082 1292060468 9781292060460
language	English
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spelling	Palmatier, Robert W. Verfasser (DE-588)1081904445 aut Marketing channel strategy Robert Palmatier, University of Washington's Foster School of Business, Louis Stern, Kellogg School of Management of Northwestern University, Adel El-Ansary, Ohio State University 8th. ed., global ed. Boston [u.a.] Pearson 2015 496 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Always learning Marketing channels Absatzweg (DE-588)4112445-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Vertriebsorganisation (DE-588)4078869-6 gnd rswk-swf Absatzweg (DE-588)4112445-5 s Marketing (DE-588)4037589-4 s 1\p DE-604 Vertriebsorganisation (DE-588)4078869-6 s 2\p DE-604 Stern, Louis W. Verfasser (DE-588)17022645X aut Ansary, Adel I. el- Verfasser (DE-588)170893235 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027503720&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Palmatier, Robert W. Stern, Louis W. Ansary, Adel I. el- Marketing channel strategy Marketing channels Absatzweg (DE-588)4112445-5 gnd Marketing (DE-588)4037589-4 gnd Vertriebsorganisation (DE-588)4078869-6 gnd
subject_GND	(DE-588)4112445-5 (DE-588)4037589-4 (DE-588)4078869-6
title	Marketing channel strategy
title_auth	Marketing channel strategy
title_exact_search	Marketing channel strategy
title_full	Marketing channel strategy Robert Palmatier, University of Washington's Foster School of Business, Louis Stern, Kellogg School of Management of Northwestern University, Adel El-Ansary, Ohio State University
title_fullStr	Marketing channel strategy Robert Palmatier, University of Washington's Foster School of Business, Louis Stern, Kellogg School of Management of Northwestern University, Adel El-Ansary, Ohio State University
title_full_unstemmed	Marketing channel strategy Robert Palmatier, University of Washington's Foster School of Business, Louis Stern, Kellogg School of Management of Northwestern University, Adel El-Ansary, Ohio State University
title_short	Marketing channel strategy
title_sort	marketing channel strategy
topic	Marketing channels Absatzweg (DE-588)4112445-5 gnd Marketing (DE-588)4037589-4 gnd Vertriebsorganisation (DE-588)4078869-6 gnd
topic_facet	Marketing channels Absatzweg Marketing Vertriebsorganisation
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027503720&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT palmatierrobertw marketingchannelstrategy AT sternlouisw marketingchannelstrategy AT ansaryadeliel marketingchannelstrategy

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