Marketing channel strategy:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Pearson
2015
|
| Ausgabe: | 8th. ed., global ed. |
| Schriftenreihe: | Always learning
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 496 S. Ill., graph. Darst. |
| ISBN: | 9780133357080 0133357082 1292060468 9781292060460 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804152502114844672 |
|---|---|
| adam_text | MARKETING CHANNEL STRATEGY
/ STERN, LOUIS W. 1935-
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
UNDERSTANDING CHANNEL STRATEGIES
END-USER ANALYSIS : SEGMENTING AND TARGETING
CHANNEL ANALYSIS : AUDITING MARKETING CHANNELS
MAKE VERSUS BUY CHANNEL ANALYSIS
DESIGNING CHANNEL STRUCTURES AND STRATEGIES
RETAILING STRUCTURES AND STRATEGIES
WHOLESALING STRUCTURES AND STRATEGIES
FRANCHISING STRUCTURES AND STRATEGIES
CANNEL POWER
MANAGING CHANNEL CONFLICT
MANAGING CHANNEL RELATIONSHIPS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Palmatier, Robert W. Stern, Louis W. Ansary, Adel I. el- |
| author_GND | (DE-588)1081904445 (DE-588)17022645X (DE-588)170893235 |
| author_facet | Palmatier, Robert W. Stern, Louis W. Ansary, Adel I. el- |
| author_role | aut aut aut |
| author_sort | Palmatier, Robert W. |
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| building | Verbundindex |
| bvnumber | BV042062873 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.129 |
| callnumber-search | HF5415.129 |
| callnumber-sort | HF 45415.129 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)891827644 (DE-599)BVBBV042062873 |
| dewey-full | 658.8/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/7 |
| dewey-search | 658.8/7 |
| dewey-sort | 3658.8 17 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8th. ed., global ed. |
| format | Book |
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| id | DE-604.BV042062873 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:11:44Z |
| institution | BVB |
| isbn | 9780133357080 0133357082 1292060468 9781292060460 |
| language | English |
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| physical | 496 S. Ill., graph. Darst. |
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| spelling | Palmatier, Robert W. Verfasser (DE-588)1081904445 aut Marketing channel strategy Robert Palmatier, University of Washington's Foster School of Business, Louis Stern, Kellogg School of Management of Northwestern University, Adel El-Ansary, Ohio State University 8th. ed., global ed. Boston [u.a.] Pearson 2015 496 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Always learning Marketing channels Absatzweg (DE-588)4112445-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Vertriebsorganisation (DE-588)4078869-6 gnd rswk-swf Absatzweg (DE-588)4112445-5 s Marketing (DE-588)4037589-4 s 1\p DE-604 Vertriebsorganisation (DE-588)4078869-6 s 2\p DE-604 Stern, Louis W. Verfasser (DE-588)17022645X aut Ansary, Adel I. el- Verfasser (DE-588)170893235 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027503720&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Palmatier, Robert W. Stern, Louis W. Ansary, Adel I. el- Marketing channel strategy Marketing channels Absatzweg (DE-588)4112445-5 gnd Marketing (DE-588)4037589-4 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| subject_GND | (DE-588)4112445-5 (DE-588)4037589-4 (DE-588)4078869-6 |
| title | Marketing channel strategy |
| title_auth | Marketing channel strategy |
| title_exact_search | Marketing channel strategy |
| title_full | Marketing channel strategy Robert Palmatier, University of Washington's Foster School of Business, Louis Stern, Kellogg School of Management of Northwestern University, Adel El-Ansary, Ohio State University |
| title_fullStr | Marketing channel strategy Robert Palmatier, University of Washington's Foster School of Business, Louis Stern, Kellogg School of Management of Northwestern University, Adel El-Ansary, Ohio State University |
| title_full_unstemmed | Marketing channel strategy Robert Palmatier, University of Washington's Foster School of Business, Louis Stern, Kellogg School of Management of Northwestern University, Adel El-Ansary, Ohio State University |
| title_short | Marketing channel strategy |
| title_sort | marketing channel strategy |
| topic | Marketing channels Absatzweg (DE-588)4112445-5 gnd Marketing (DE-588)4037589-4 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| topic_facet | Marketing channels Absatzweg Marketing Vertriebsorganisation |
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