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Marketing: an introduction

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Bibliographische Detailangaben
Hauptverfasser:	Armstrong, Gary 1943- (VerfasserIn), Kotler, Philip 1931- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow [u.a.] Pearson 2015
Ausgabe:	12. ed., global ed.
Schriftenreihe:	Always learning
Schlagworte:	Marketing Marktanalyse CD-ROM Marketingstrategie Einführung
Beschreibung:	672 S. Ill., graph. Darst.
ISBN:	9781292016788 1292016787

Internformat

MARC


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Datensatz im Suchindex

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author	Armstrong, Gary 1943- Kotler, Philip 1931-
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dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	12. ed., global ed.
format	Book
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genre	(DE-588)4151278-9 Einführung gnd-content
genre_facet	Einführung
id	DE-604.BV042060624
illustrated	Illustrated
indexdate	2024-08-01T11:26:47Z
institution	BVB
isbn	9781292016788 1292016787
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027501506
oclc_num	891334395
open_access_boolean
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physical	672 S. Ill., graph. Darst.
publishDate	2015
publishDateSearch	2015
publishDateSort	2015
publisher	Pearson
record_format	marc
series2	Always learning
spellingShingle	Armstrong, Gary 1943- Kotler, Philip 1931- Marketing an introduction Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4037624-2 (DE-588)4139307-7 (DE-588)4120697-6 (DE-588)4151278-9
title	Marketing an introduction
title_auth	Marketing an introduction
title_exact_search	Marketing an introduction
title_full	Marketing an introduction Gary Armstrong ; Philip Kotler
title_fullStr	Marketing an introduction Gary Armstrong ; Philip Kotler
title_full_unstemmed	Marketing an introduction Gary Armstrong ; Philip Kotler
title_short	Marketing
title_sort	marketing an introduction
title_sub	an introduction
topic	Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Marketing Marktanalyse CD-ROM Marketingstrategie Einführung
work_keys_str_mv	AT armstronggary marketinganintroduction AT kotlerphilip marketinganintroduction

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Signatur:	2000 QP 600 A735(12)
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