The power of mobile banking: how to profit from the revolution in retail financial services
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2014
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis Klappentext |
| Beschreibung: | XIX, 172 S. 236 mm x 155 mm, 666 g |
| ISBN: | 1118914244 9781118914243 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1806328987636465664 |
|---|---|
| adam_text |
« Contents
Foreword
Preface
Acknowledgments
Xl
XV
xix
CHAPTER
1
The Power and Potential of Mobile Banking
1
Why I Wrote This Book
1
Think Behavior, Not Technology
3
Why Mobile Banking, and Why Now?
8
Sanity Checks
10
Looking at the Opportunities and Challenges
13
Time to Rock the Boat
16
Focusing on the Customer Experience
19
New Models for Charity
20
Is That a Bank in Your Pocket, or Are You
Just Happy to See Me?
23
Evolution or Revolution?
24
Why Innovation Is Foundational
26
Notes
29
CHAPTER
2
How Did We Get Here?
31
A Rich History, with Lots of Luggage
31
Is Mobile Banking a Real Trend?
34
Iťs
All about Location
34
VII
_Contents
How Free Is Free?
37
M-Payments
37
Creating the Future of Mobile Banking
40
Notes
41
CHAPTER
3
Welcome to Generation
M
43
"See and Hear" Replacing "Touch and Smell"
43
Taking the Friction Out
46
Mobile Operators and Banking
47
Mobile Banks
49
Artifacts for a New Age of Banking
51
Note
52
CHAPTER
4
Less Cash, More Sales, Fewer Hassles
53
Soon, Everyone Will Accept Credit Cards
53
Following the Path to Acceptance
55
CHAPTER
5
Readiness Steps
59
Making It Real and Taking Your Show on
the Road
59
Channel Discipline
62
Treating Different Channels Differently
63
Develop a Customer Strategy
65
Open Up Your App Store
67
Banks Aren't Your Only Competitors
69
API-ifying Your Bank
71
Remind Me, Why Are We Doing This?
73
Notes
76
CHAPTER
6
Prepaid Cards
77
A Step in the Right Direction
77
Financial Inclusion
83
viii
Contents
The Present and Future of Prepaid
Business Takes Prepaid Seriously
ATMs and Prepaid Cards
Interview with Todd Nuttall
Building Trust with Customers
Over the Horizon
Notes
84
86
89
90
95
97
98
CHAPTER
7
Risks, Problems, and Headaches
Know What You're Getting Into
Don't Restrict Finance to the Desktop
Forty Years in the Desert?
Mobile Apps Are Not Manufactured
Think Globally, Act Locally
The Role of the CIO in Mobile Banking
Notes
99
99
104
106
108
110
112
114
CHAPTER
8
Mobile Everything
The Doctor Will See You Now
.
What's the Business Model?
Aligning Technology with Plan Incentives
Evolving Interfaces
A Practical Framework for Patient
Self-Management
Improving Health Care, One Atom
at a Time
Mobile and Cities of the Future
Notes
CONCLUSION
Mobile Is the New Normal
Net Takeaways
115
115
117
118
122
124
128
131
134
137
137
138
ix
_Contents
Recommended Reading
141
About the Author
143
Meet Our Expert Sources
145
Index
167
(continued from front flap)
Today's tech-savvy consumers are
demanding a more personal customer
experience from their banks, and
banks are discovering that mobile services
deliver individualized, tailored experiences
better than any other technology.
The Power of Mobile Banking: How to
Profit from the Revolution in Retail Finan¬
cial Services gives banking and financial
professionals a well-researched guide for
becoming transformational leaders.
These leaders can convert their traditional
retail "branch" banks into streamlined
systems that deliver personalized ser¬
vices to their customers' laptops, tablets,
and smartphones.
Written by Sankar Krishnan-a career
banker and noted financial services
industry thought leader- The Power of
Mobile Banking includes strategies for
adapting mobile banking practices that
suit the needs of both developed and
emerging markets. Krishnan also shows
how bankers can make their products
and services relevant to a new generation
of digital natives.
Krishnan explores the expanding mobile
payment systems that offer a wealth of
financial opportunities for banking institu¬
tions and includes information on the growth
of e-commerce, which holds the potential
for new and profitable ways for banks to
engage with consumers.
The Power of Mobile Banking outlines the
practical aspects of adapting to a mobile
banking strategy and shows how to put
the right players in place to ensure the
technology works seamlessly. Once in
place, a great mobile system delivers
excellent service and benefits to users,
as well as real value and unique features
that cement customer loyalty. The book
also offers advice for bankers who want to
increase their bottom line by delving into
the world-wide prepaid card market.
Krishnan includes a discussion on the
risks and hazards of mobile banking and
reveals the critical investments that banks
must be willing to make in order to avoid
losing customers to
télécoms,
retailers, and
technology providers.
The time for retail banking to prepare
for the new paradigm is now and The Power
of Mobile Banking is the guide for profes¬
sionals who want to adapt, evolve, and
succeed in this new mobile-driven world.
SANKAR KRISHNAN is
Head of Banking Services,
ι
Americas at HCL, one of the
;
world's leading technology
and business process
| optimization firms. He is
best known for his work
at Citibank, where he served in a variety
of executive roles in the Middle East, South
Asia, Africa, Europe, and North America.
Prior to joining Citibank, he worked at
Standard Chartered Bank and Price
Waterhouse, now PricewaterhouseCoopers
(PwC). He lives in Scarsdale, New York. |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042058509 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-03T01:46:00Z |
| institution | BVB |
| isbn | 1118914244 9781118914243 |
| language | English |
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| physical | XIX, 172 S. 236 mm x 155 mm, 666 g |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley |
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| spelling | Krishnan, Sankar Verfasser aut The power of mobile banking how to profit from the revolution in retail financial services Sankar Krishnan Hoboken, NJ Wiley 2014 XIX, 172 S. 236 mm x 155 mm, 666 g txt rdacontent n rdamedia nc rdacarrier Elektronischer Zahlungsverkehr (DE-588)4014359-4 gnd rswk-swf Elektronischer Zahlungsverkehr (DE-588)4014359-4 s DE-604 Erscheint auch als Online-Ausgabe, EPUB 978-1-118-93204-9 Erscheint auch als Online-Ausgabe, PDF 978-1-118-93203-2 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4761920&prov=M&dok_var=1&dok_ext=htm Inhaltstext Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027499431&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027499431&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | The power of mobile banking how to profit from the revolution in retail financial services |
| title_auth | The power of mobile banking how to profit from the revolution in retail financial services |
| title_exact_search | The power of mobile banking how to profit from the revolution in retail financial services |
| title_full | The power of mobile banking how to profit from the revolution in retail financial services Sankar Krishnan |
| title_fullStr | The power of mobile banking how to profit from the revolution in retail financial services Sankar Krishnan |
| title_full_unstemmed | The power of mobile banking how to profit from the revolution in retail financial services Sankar Krishnan |
| title_short | The power of mobile banking |
| title_sort | the power of mobile banking how to profit from the revolution in retail financial services |
| title_sub | how to profit from the revolution in retail financial services |
| topic | Elektronischer Zahlungsverkehr (DE-588)4014359-4 gnd |
| topic_facet | Elektronischer Zahlungsverkehr |
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