Brand mascots: and other marketing animals
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
2014
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XX, 299 S. graph. Darst. |
| ISBN: | 9780415826761 9781138825079 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042046961 | ||
| 003 | DE-604 | ||
| 005 | 20220222 | ||
| 007 | t | ||
| 008 | 140827s2014 xxkd||| |||| 00||| eng d | ||
| 010 | |a 014000430 | ||
| 020 | |a 9780415826761 |9 978-0-415-82676-1 | ||
| 020 | |a 9781138825079 |9 978-1-138-82507-9 | ||
| 035 | |a (OCoLC)915553232 | ||
| 035 | |a (DE-599)BVBBV042046961 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-B170 |a DE-188 | ||
| 050 | 0 | |a HF6146.A27 | |
| 082 | 0 | |a 659.1/13 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 245 | 1 | 0 | |a Brand mascots |b and other marketing animals |c ed. by Stephen Brown ... |
| 264 | 1 | |c 2014 | |
| 300 | |a XX, 299 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising characters | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Advertising campaigns | |
| 650 | 0 | 7 | |a Werbefigur |0 (DE-588)4288320-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Maskottchen |0 (DE-588)4488348-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Werbefigur |0 (DE-588)4288320-9 |D s |
| 689 | 0 | 2 | |a Maskottchen |0 (DE-588)4488348-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Brown, Stephen |d 1955- |e Sonstige |0 (DE-588)136993885 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9780203527757 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027488123 | ||
Datensatz im Suchindex
| _version_ | 1804152476993060864 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)136993885 |
| building | Verbundindex |
| bvnumber | BV042046961 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.A27 |
| callnumber-search | HF6146.A27 |
| callnumber-sort | HF 46146 A27 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 QP 632 |
| ctrlnum | (OCoLC)915553232 (DE-599)BVBBV042046961 |
| dewey-full | 659.1/13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/13 |
| dewey-search | 659.1/13 |
| dewey-sort | 3659.1 213 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01637nam a2200493 c 4500</leader><controlfield tag="001">BV042046961</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220222 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">140827s2014 xxkd||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">014000430</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415826761</subfield><subfield code="9">978-0-415-82676-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781138825079</subfield><subfield code="9">978-1-138-82507-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)915553232</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042046961</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF6146.A27</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/13</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 632</subfield><subfield code="0">(DE-625)141918:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand mascots</subfield><subfield code="b">and other marketing animals</subfield><subfield code="c">ed. by Stephen Brown ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 299 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising characters</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising campaigns</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbefigur</subfield><subfield code="0">(DE-588)4288320-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Maskottchen</subfield><subfield code="0">(DE-588)4488348-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbefigur</subfield><subfield code="0">(DE-588)4288320-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Maskottchen</subfield><subfield code="0">(DE-588)4488348-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Brown, Stephen</subfield><subfield code="d">1955-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)136993885</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">9780203527757</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027488123</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV042046961 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:11:20Z |
| institution | BVB |
| isbn | 9780415826761 9781138825079 |
| language | English |
| lccn | 014000430 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027488123 |
| oclc_num | 915553232 |
| open_access_boolean | |
| owner | DE-B170 DE-188 |
| owner_facet | DE-B170 DE-188 |
| physical | XX, 299 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| record_format | marc |
| spelling | Brand mascots and other marketing animals ed. by Stephen Brown ... 2014 XX, 299 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising characters Marketing Advertising campaigns Werbefigur (DE-588)4288320-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Maskottchen (DE-588)4488348-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Werbefigur (DE-588)4288320-9 s Maskottchen (DE-588)4488348-1 s DE-604 Brown, Stephen 1955- Sonstige (DE-588)136993885 oth Erscheint auch als Online-Ausgabe 9780203527757 |
| spellingShingle | Brand mascots and other marketing animals Advertising characters Marketing Advertising campaigns Werbefigur (DE-588)4288320-9 gnd Markenpolitik (DE-588)4144679-3 gnd Maskottchen (DE-588)4488348-1 gnd |
| subject_GND | (DE-588)4288320-9 (DE-588)4144679-3 (DE-588)4488348-1 (DE-588)4143413-4 |
| title | Brand mascots and other marketing animals |
| title_auth | Brand mascots and other marketing animals |
| title_exact_search | Brand mascots and other marketing animals |
| title_full | Brand mascots and other marketing animals ed. by Stephen Brown ... |
| title_fullStr | Brand mascots and other marketing animals ed. by Stephen Brown ... |
| title_full_unstemmed | Brand mascots and other marketing animals ed. by Stephen Brown ... |
| title_short | Brand mascots |
| title_sort | brand mascots and other marketing animals |
| title_sub | and other marketing animals |
| topic | Advertising characters Marketing Advertising campaigns Werbefigur (DE-588)4288320-9 gnd Markenpolitik (DE-588)4144679-3 gnd Maskottchen (DE-588)4488348-1 gnd |
| topic_facet | Advertising characters Marketing Advertising campaigns Werbefigur Markenpolitik Maskottchen Aufsatzsammlung |
| work_keys_str_mv | AT brownstephen brandmascotsandothermarketinganimals |