International marketing in rapidly changing environments:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald
2013
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Advances in international marketing
24 |
| Schlagworte: | |
| Online-Zugang: | FHR01 UBT01 Volltext |
| Beschreibung: | Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781781908976 |
Internformat
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| 490 | 1 | |a Advances in international marketing |v 24 | |
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| 505 | 0 | |a Marketing innovation in and from emerging markets : an introduction -- Enhancing market responsiveness through knowledge transfer and knowledge codification: evidence from foreign subsidiaries in China -- An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships -- The impacts of institutional differences on learning in international strategic alliances -- Examining the relationship between market orientation and export performance: the moderating role of competitive intensity -- Adopting neural net methodology for literature mapping and the generation of research ideas: an example at the interface of entrepreneurship, ICT, and economic development -- Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries -- Effects of the transaction characteristics on the side of dependence in a context of vertical coordination: the case of fresh produce exports from Chile to Europe -- Wave of home culture and MNC performance : the Korean wave (HALLYU) -- A reconceptualization of the degree of company globalization -- International marketing and experiential learning: a good fit for business education? | |
| 650 | 4 | |a Export marketing / Developing countries | |
| 650 | 4 | |a Marketing / Developing countries | |
| 650 | 4 | |a Globalization | |
| 650 | 4 | |a Small business marketing / Developing countries | |
| 650 | 4 | |a Entwicklungsländer | |
| 650 | 4 | |a Globalisierung | |
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| 700 | 1 | |a Zou, Shaoming |e Sonstige |0 (DE-588)134205766 |4 oth | |
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| contents | Marketing innovation in and from emerging markets : an introduction -- Enhancing market responsiveness through knowledge transfer and knowledge codification: evidence from foreign subsidiaries in China -- An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships -- The impacts of institutional differences on learning in international strategic alliances -- Examining the relationship between market orientation and export performance: the moderating role of competitive intensity -- Adopting neural net methodology for literature mapping and the generation of research ideas: an example at the interface of entrepreneurship, ICT, and economic development -- Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries -- Effects of the transaction characteristics on the side of dependence in a context of vertical coordination: the case of fresh produce exports from Chile to Europe -- Wave of home culture and MNC performance : the Korean wave (HALLYU) -- A reconceptualization of the degree of company globalization -- International marketing and experiential learning: a good fit for business education? |
| ctrlnum | (OCoLC)862049986 (DE-599)BVBBV042043500 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Electronic eBook |
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| series2 | Advances in international marketing |
| spelling | International marketing in rapidly changing environments ed. by Ruey-jer Bryan Jean ; Jyh-shen Chiou ; Shaoming Zou 1. ed. Bingley Emerald 2013 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Advances in international marketing 24 Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing Marketing innovation in and from emerging markets : an introduction -- Enhancing market responsiveness through knowledge transfer and knowledge codification: evidence from foreign subsidiaries in China -- An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships -- The impacts of institutional differences on learning in international strategic alliances -- Examining the relationship between market orientation and export performance: the moderating role of competitive intensity -- Adopting neural net methodology for literature mapping and the generation of research ideas: an example at the interface of entrepreneurship, ICT, and economic development -- Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries -- Effects of the transaction characteristics on the side of dependence in a context of vertical coordination: the case of fresh produce exports from Chile to Europe -- Wave of home culture and MNC performance : the Korean wave (HALLYU) -- A reconceptualization of the degree of company globalization -- International marketing and experiential learning: a good fit for business education? Export marketing / Developing countries Marketing / Developing countries Globalization Small business marketing / Developing countries Entwicklungsländer Globalisierung Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Electronic books (DE-588)4143413-4 Aufsatzsammlung gnd-content Internationales Marketing (DE-588)4125431-4 s b DE-604 Jean, Ruey-Jer Bryan Sonstige (DE-588)1044373768 oth Chiou, Jyh-Shen Sonstige oth Zou, Shaoming Sonstige (DE-588)134205766 oth Erscheint auch als Druckausgabe 978-1-78190-896-9 Advances in international marketing 24 (DE-604)BV023055257 24 http://www.emeraldinsight.com/1474-7979/24 Verlag Volltext |
| spellingShingle | International marketing in rapidly changing environments Advances in international marketing Marketing innovation in and from emerging markets : an introduction -- Enhancing market responsiveness through knowledge transfer and knowledge codification: evidence from foreign subsidiaries in China -- An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships -- The impacts of institutional differences on learning in international strategic alliances -- Examining the relationship between market orientation and export performance: the moderating role of competitive intensity -- Adopting neural net methodology for literature mapping and the generation of research ideas: an example at the interface of entrepreneurship, ICT, and economic development -- Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries -- Effects of the transaction characteristics on the side of dependence in a context of vertical coordination: the case of fresh produce exports from Chile to Europe -- Wave of home culture and MNC performance : the Korean wave (HALLYU) -- A reconceptualization of the degree of company globalization -- International marketing and experiential learning: a good fit for business education? Export marketing / Developing countries Marketing / Developing countries Globalization Small business marketing / Developing countries Entwicklungsländer Globalisierung Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4143413-4 |
| title | International marketing in rapidly changing environments |
| title_auth | International marketing in rapidly changing environments |
| title_exact_search | International marketing in rapidly changing environments |
| title_full | International marketing in rapidly changing environments ed. by Ruey-jer Bryan Jean ; Jyh-shen Chiou ; Shaoming Zou |
| title_fullStr | International marketing in rapidly changing environments ed. by Ruey-jer Bryan Jean ; Jyh-shen Chiou ; Shaoming Zou |
| title_full_unstemmed | International marketing in rapidly changing environments ed. by Ruey-jer Bryan Jean ; Jyh-shen Chiou ; Shaoming Zou |
| title_short | International marketing in rapidly changing environments |
| title_sort | international marketing in rapidly changing environments |
| topic | Export marketing / Developing countries Marketing / Developing countries Globalization Small business marketing / Developing countries Entwicklungsländer Globalisierung Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Export marketing / Developing countries Marketing / Developing countries Globalization Small business marketing / Developing countries Entwicklungsländer Globalisierung Internationales Marketing Aufsatzsammlung |
| url | http://www.emeraldinsight.com/1474-7979/24 |
| volume_link | (DE-604)BV023055257 |
| work_keys_str_mv | AT jeanrueyjerbryan internationalmarketinginrapidlychangingenvironments AT chioujyhshen internationalmarketinginrapidlychangingenvironments AT zoushaoming internationalmarketinginrapidlychangingenvironments |