Business-to-business marketing management: strategies, cases, and solutions
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley
Emerald
2012
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Advances in business marketing and purchasing
18 |
| Schlagworte: | |
| Online-Zugang: | FHR01 UBT01 Volltext |
| Beschreibung: | This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills? |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781780525778 |
Internformat
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV042043341 | ||
| 003 | DE-604 | ||
| 005 | 20220112 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 140826s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9781780525778 |c Online |9 978-1-78052-577-8 | ||
| 035 | |a (OCoLC)792749287 | ||
| 035 | |a (DE-599)BVBBV042043341 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-898 | ||
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 245 | 1 | 0 | |a Business-to-business marketing management |b strategies, cases, and solutions |c ed. by Mark S. Glynn ; Arch G. Woodside |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Bingley |b Emerald |c 2012 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advances in business marketing and purchasing |v 18 | |
| 500 | |a This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills? | ||
| 650 | 4 | |a Marketing / Management | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Glynn, Mark S. |e Sonstige |0 (DE-588)138648743 |4 oth | |
| 700 | 1 | |a Woodside, Arch G. |d 1943- |e Sonstige |0 (DE-588)134100727 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-1-78052-576-1 |
| 830 | 0 | |a Advances in business marketing and purchasing |v 18 |w (DE-604)BV023055115 |9 18 | |
| 856 | 4 | 0 | |u http://www.emeraldinsight.com/1069-0964/18 |x Verlag |3 Volltext |
| 912 | |a ZDB-55-BME | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027484559 | ||
| 966 | e | |u http://www.emeraldinsight.com/1069-0964/18 |l FHR01 |p ZDB-55-BME |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1069-0964/18 |l UBT01 |p ZDB-55-BME |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804152471359062016 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)138648743 (DE-588)134100727 |
| building | Verbundindex |
| bvnumber | BV042043341 |
| classification_rvk | QP 600 QP 621 |
| collection | ZDB-55-BME |
| ctrlnum | (OCoLC)792749287 (DE-599)BVBBV042043341 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02574nmm a2200493zcb4500</leader><controlfield tag="001">BV042043341</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220112 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">140826s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781780525778</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-78052-577-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)792749287</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042043341</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Business-to-business marketing management</subfield><subfield code="b">strategies, cases, and solutions</subfield><subfield code="c">ed. by Mark S. Glynn ; Arch G. Woodside</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley</subfield><subfield code="b">Emerald</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Advances in business marketing and purchasing</subfield><subfield code="v">18</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Glynn, Mark S.</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)138648743</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Woodside, Arch G.</subfield><subfield code="d">1943-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)134100727</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-1-78052-576-1</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Advances in business marketing and purchasing</subfield><subfield code="v">18</subfield><subfield code="w">(DE-604)BV023055115</subfield><subfield code="9">18</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.emeraldinsight.com/1069-0964/18</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-55-BME</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027484559</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1069-0964/18</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1069-0964/18</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV042043341 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:11:14Z |
| institution | BVB |
| isbn | 9781780525778 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027484559 |
| oclc_num | 792749287 |
| open_access_boolean | |
| owner | DE-703 DE-898 DE-BY-UBR |
| owner_facet | DE-703 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource |
| psigel | ZDB-55-BME |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Emerald |
| record_format | marc |
| series | Advances in business marketing and purchasing |
| series2 | Advances in business marketing and purchasing |
| spelling | Business-to-business marketing management strategies, cases, and solutions ed. by Mark S. Glynn ; Arch G. Woodside 1. ed. Bingley Emerald 2012 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Advances in business marketing and purchasing 18 This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills? Marketing / Management Management (DE-588)4037278-9 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Management (DE-588)4037278-9 s b DE-604 Glynn, Mark S. Sonstige (DE-588)138648743 oth Woodside, Arch G. 1943- Sonstige (DE-588)134100727 oth Erscheint auch als Druckausgabe 978-1-78052-576-1 Advances in business marketing and purchasing 18 (DE-604)BV023055115 18 http://www.emeraldinsight.com/1069-0964/18 Verlag Volltext |
| spellingShingle | Business-to-business marketing management strategies, cases, and solutions Advances in business marketing and purchasing Marketing / Management Management (DE-588)4037278-9 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4631075-7 (DE-588)4143413-4 |
| title | Business-to-business marketing management strategies, cases, and solutions |
| title_auth | Business-to-business marketing management strategies, cases, and solutions |
| title_exact_search | Business-to-business marketing management strategies, cases, and solutions |
| title_full | Business-to-business marketing management strategies, cases, and solutions ed. by Mark S. Glynn ; Arch G. Woodside |
| title_fullStr | Business-to-business marketing management strategies, cases, and solutions ed. by Mark S. Glynn ; Arch G. Woodside |
| title_full_unstemmed | Business-to-business marketing management strategies, cases, and solutions ed. by Mark S. Glynn ; Arch G. Woodside |
| title_short | Business-to-business marketing management |
| title_sort | business to business marketing management strategies cases and solutions |
| title_sub | strategies, cases, and solutions |
| topic | Marketing / Management Management (DE-588)4037278-9 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Marketing / Management Management Business-to-Business-Marketing Aufsatzsammlung |
| url | http://www.emeraldinsight.com/1069-0964/18 |
| volume_link | (DE-604)BV023055115 |
| work_keys_str_mv | AT glynnmarks businesstobusinessmarketingmanagementstrategiescasesandsolutions AT woodsidearchg businesstobusinessmarketingmanagementstrategiescasesandsolutions |