Music is your business: the musician's FourFront marketing and legal guide
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Seattle, WA
FourFront Media & Music
2013
|
| Ausgabe: | 4. ed., Updated, revised, and expanded |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | X, 343 S. Ill. 28 cm |
| ISBN: | 9780974342054 097434205X |
Internformat
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| 250 | |a 4. ed., Updated, revised, and expanded | ||
| 264 | 1 | |a Seattle, WA |b FourFront Media & Music |c 2013 | |
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Datensatz im Suchindex
| _version_ | 1804152470496083968 |
|---|---|
| adam_text | Contents
iii
A Record Industry Joke
vii
Acknowledgements
ix
Introduction: What This Book Is (and Is Not)
Chapter
1
Welcome to the Four Fronts of Music Marketing
2
How the Music Industry Is Structured
4
What Are the Four Fronts of the Music Business
—
and What Do They Have to Do with You?
5
The Four Fronts: A Closer Look
Chapter
2
The First Front—Artist Development and Product Development
10
How the Four Fronts Work Together
12
Why Artist and Product Development Are Both in the First Front
The First Front, Part
1
13
What Is Artist Development?
15
Ten Reasons Why Musicians Fail (and How Not To)
36
Con Jobs: Watch Out for the Flim-Flam Man
40
The Creative You and the Business You
43
What s New about the New Music Business?
45
Artist/Band Inventory List
47
Career Planning and Artist Management
61
Artist Management Agreements: The Basic Deal Points
64
Songwriter Relationships /Artist Relationships
65
Filing Copyright Applications
71
Starting Your Own Publishing Company: An Eight-Point Checklist
77
Trademarking a Band Name
82
Hiring a Music Attorney
—
Some Insider Tips
89
Attending Music Business Conferences
92
Review Questions for Artist Development
The First Front, Part
2
94
What is Product Development?
96
Who Buys Music?
102
What You Should Know about Your Fans
105 35
Things to Consider When Starting Your Own Record Label
107
Releasing Your Own Record: A
1
5-Point Legal Checklist
112
Recording a Cover Version: Compulsory Mechanical Licenses,
the Facts and the Fictions
iv
117
Preparing
Your Release: Manufacturing and Design Tips
120
Let s Talk about Bar Codes
121
You Are Your Own Label
124
Typical Big Label Structure
125
What A&R Reps Do and Should You Care?
126
Making Your Record a Priority at Your Label
129
How to Prepare Your Own FourFront Marketing Plan
141
Example of a Professional Marketing Plan
145
Off-the-Wall Music Marketing Ideas
147
Distributors: How to Attract Them and How to Work With Them
151
Distribution and Independent Record Labels
153
A Legal Overview of Distribution Deals
160
Getting Your Music to the Customer
162
The Distributor One-Sheet
163
Sample Distributor One-Sheet
164
Sample of a Distributor
s
Letter of Instructions to an Independent Label
166
What a Record Label Should Know about Music Retailers
172
An Introduction to Selling Your Music Online
173
Selling Your Music Online: A Reality Check
183
Review Questions for Product Development
Chapter
3
The Second Front—Promotion
186
Promotion: Getting Airplay for Your Music
187
Radio Station Music Formats
189
Promotion: How Record Labels and Radio Stations Work Together
203
Radio s Reasons Not to Play a Record
205
Getting Airplay
210
Designing a Realistic Radio Promotion Campaign
212
Review Questions for the Promotion Front
Chapter
4
The Third Front-Publicity
214
Publicity: Creating a Buzz in the Media and Social Networking
216
Kits, Kits, and More Kits
217
Demo/Promo/Press or Electronic (EPK) Kits
218
How to Write a Bio and a Fact Sheet
222
Sample Band Bio
223
Sample Fact Sheet
224
Sample Cover Letter
225
The Quote Sheet and Press Clippings
226
Folders and Envelopes
227
Press
Kit Photos
230
How to Write a Music-Related Press Release
231
Tips for Working with the Press
233
Your Website and Your Electronic Press Kit
238
Review Questions for the Publicity Front
Chapter
5
The Fourth Front—Performance
240
Performance: Finding Your Audience
241
The Business of Live Performance
247
Selling Your Music at Live Shows
249
Have You Ever Played a House Concert?
253
Sample Band Tour and Work Schedule
259
Review Questions for the Performance Front
Chapter
6
More Legal Information on the Four Fronts
262
Making Sense of Music Industry Contracts
265
Production Companies
268
Producer Agreements: What s the Deal?
272
Eight Types of Publishing Deals: An Overview
278
Recording Contract Advances
282
Recording Contracts and
Recoupables
285
Recording Contracts and the Artist Royalty Rate
289
The Term of Recording Contracts
292
Net Profit Deals Between Artists and Labels
301 360
Deals
310
Licensing Music for Films, TV, Commercials, and Computer Games
315
Music Placement Companies
323
Licensing Your Masters to Foreign Labels
Chapter
7
The Future Is Now
330
Changes in the Way Music Has Been Sold
334
New Challenges for Music Marketing Today
338
About the Authors
339
Index
Throughout the book, this symbol indicates legal-oriented sections written
by Bartley F. Day.
The FourFront Marketing sections and all other content was written by
Christopher Knab, except where noted.
vi
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| spelling | Knab, Christopher Verfasser (DE-588)1058689711 aut Music is your business the musician's FourFront marketing and legal guide Christopher Knab and Bartley F. Day ; edited by Sue D. Cook 4. ed., Updated, revised, and expanded Seattle, WA FourFront Media & Music 2013 X, 343 S. Ill. 28 cm txt rdacontent n rdamedia nc rdacarrier Includes index Musik Recht Music trade United States Music trade Law and legislation United States Musicians Legal status, laws, etc. United States Music Marketing Sound recording industry United States Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf Tonträgerproduktion (DE-588)4333011-3 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content USA (DE-588)4078704-7 g Musikwirtschaft (DE-588)4268614-3 s DE-604 Tonträgerproduktion (DE-588)4333011-3 s Day, Bartley F. Verfasser (DE-588)1058689789 aut Digitalisierung BSB Muenchen - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027484027&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Knab, Christopher Day, Bartley F. Music is your business the musician's FourFront marketing and legal guide Musik Recht Music trade United States Music trade Law and legislation United States Musicians Legal status, laws, etc. United States Music Marketing Sound recording industry United States Musikwirtschaft (DE-588)4268614-3 gnd Tonträgerproduktion (DE-588)4333011-3 gnd |
| subject_GND | (DE-588)4268614-3 (DE-588)4333011-3 (DE-588)4078704-7 (DE-588)4151278-9 |
| title | Music is your business the musician's FourFront marketing and legal guide |
| title_auth | Music is your business the musician's FourFront marketing and legal guide |
| title_exact_search | Music is your business the musician's FourFront marketing and legal guide |
| title_full | Music is your business the musician's FourFront marketing and legal guide Christopher Knab and Bartley F. Day ; edited by Sue D. Cook |
| title_fullStr | Music is your business the musician's FourFront marketing and legal guide Christopher Knab and Bartley F. Day ; edited by Sue D. Cook |
| title_full_unstemmed | Music is your business the musician's FourFront marketing and legal guide Christopher Knab and Bartley F. Day ; edited by Sue D. Cook |
| title_short | Music is your business |
| title_sort | music is your business the musician s fourfront marketing and legal guide |
| title_sub | the musician's FourFront marketing and legal guide |
| topic | Musik Recht Music trade United States Music trade Law and legislation United States Musicians Legal status, laws, etc. United States Music Marketing Sound recording industry United States Musikwirtschaft (DE-588)4268614-3 gnd Tonträgerproduktion (DE-588)4333011-3 gnd |
| topic_facet | Musik Recht Music trade United States Music trade Law and legislation United States Musicians Legal status, laws, etc. United States Music Marketing Sound recording industry United States Musikwirtschaft Tonträgerproduktion USA Einführung |
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