Social media communication: concepts, practices, data, law and ethics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvi, 251 Seiten Illustrationen |
| ISBN: | 9781138776449 9781138776456 |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
List of Tables and Boxes
xi
Preface
xiii
1
Introduction to Social Media Concepts
1
Social Media Concepts and Theories
7
Social Media in Journalism
10
Social Media in PR
14
Trust
15
Influence
16
Engagement
16
Social Media in Advertising and Marketing
17
New Media
19
Ahead
21
Discussion Questions: Strategies and Tactics
22
2
CMC, Diffusion and Social Theories
27
Identity
27
Internet History
29
Social Network Site Definitions
29
Interaction
34
Community
39
Diffusion of New Ideas
39
Uses and Gratifications
40
Online Culture and Power
42
CMC and Social Media
42
Discussion Questions: Strategies and Tactics
43
3
Social Media in Journalism
47
Journalism Theories
51
Citizen Journalism
53
Crowdsourci ng
53
Micro-blogging
56
CONTENTS
Journalism Case Studies
57
Successes
58
Bloggers
59
Social Media Celebrity
61
Failures
62
Lessons
63
Discussion Questions: Strategies and Tactics
65
4
Social Media in Public Relations
69
PR Management
70
PR History and Tactics
72
PR Theories
73
Credibility
75
Social Capital, Conflict and Collaboration
76
Social
Medía
Tactics
77
PR Newsrooms and Message Targeting
78
PR Blogging and Case Studies
80
Corporate Social Responsibility (CSR)
82
Non-profits
83
Successes
84
Failures
84
Lessons
85
Discussion Questions: Strategies and Tactics
85
5
Social Media in Advertising and Marketing
89
Advertising and Marketing Theories
91
Consumers
93
Branding
94
Promotions, Market Research and Segmentation
94
Integrated Marketing Communication (IMC)
95
Social Media Strategic Planning
95
Awareness and Engagement
96
Search Engine Optimization
(SEO)
97
Return on Investment
(ROI)
98
Cost of Ignoring
(COI)
99
Advertising and Marketing Case Studies
99
Real-time Social Marketing
100
Successes
100
Failures
102
Lessons
103
Discussion Questions: Strategies and Tactics
104
CONTENTS
6
Social
Media
Metrics and Analytics
107
Social Media Measures
108
See, Say, Feel, Do
108
Google Analytics
109
Facebook Insights 111
Twitter Analytics
112
Network Analyses
117
Other Social Network Measurement
123
Discussion Questions: Strategies and Tactics
124
7
New and Mobile Media Technologies,
Innovation and Investment
127
Entrepreneurs
130
Angel Investors and Start-ups
130
Big Ideas and Business
131
Crush It and the Thank You Economy
131
Crowdfunding
132
Emergence of New and Mobile Media
132
Implications of Revolutionary Mobile and Social Media
134
Twitter Impact
136
Mobile Geotagging
137
Google Glass
138
Discussion Questions: Strategies and Tactics
138
8
Big Data and Privacy
141
Privacy Development
141
Top Social Media Site Privacy Policies
144
Twitter
144
Facebook
145
Google
+ 146
Instagram
147
Linkedln
148
Tumblr
148
Vine
149
Snapchat
149
Big Data and Privacy
150
FTC Regulation
151
Privacy and Legal Implications
152
Discussion Questions: Strategies and Tactics
154
CONTENTS
9
Law and
Regulation 157
Free Expression and the First Amendment
158
Internet Libel
159
Facebook, Twitter and the Law
159
International Social Media
163
Prior Restraint and Terrorism
165
U.S. Internet Indecency
170
Regulated Media Technologies
171
FTC Regulation: Advertising, PR and Social Media
174
Copyright Infringement, File Sharing and Fair Use
177
Social Perspectives on Law
178
Social Media Privacy Issues
180
Discussion Questions: Strategies and Tactics
181
10
Social Media Ethics
185
Theories and Philosophies
188
Idealism and Relativism
189
Moral Development
190
Trust and Transparency
190
Human Dignity Frameworks
193
Practical Social Media Ethics
193
Equality and Fairness
194
Natural Law and Harm
195
Reconsidering Community
195
Limitations of Ethics
196
Discussion Questions: Strategies and Tactics
196
11
Best Practices in Social Media
199
Mobile Media
199
Newspapers, Magazines and Journalism
200
Radio and Mobile Apps
201
Television, Branding and Live from the Scene
203
Top Media Sites on Social Media
205
Blogging
206
Blogs for Public Relations and Social Media Marketing
206
Helpful Tools
209
Getting Ahead of the Social Media Pack
209
Perils
211
IT, Collaboration, Virtual Teams and Other Trends
212
Discussion Questions: Strategies and Tactics
212
CONTENTS
12
Future
of Social Media and Information Literacy
215
Media Literacy
217
Life-Long Learning and Media Literacy
219
Global Media Corporations
220
Framing of Media Messages
221
Potential Effects from Media Literacy
222
Application of Knowledge
222
Engagement, Networked Communicators, Trust and Influence
226
Discussion Questions: Strategies and Tactics
228
Glossary
231
Ιηάχ
237
In Sodai
Media
Communication:
Concepts, Practices, Data, Uw ana Ethics, Jeremy Harris
Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media.
Examining platforms such as Twitter, Facebook, Linkedln,
Pinterest,
YouTube and
Vine, the book explores and analyzes journalism, broadcasting, public relations, adver¬
tising and marketing. Lipschultz focuses on key concepts, best practices, data analyses,
law and ethics—all promoting the critical thinking professionals and students need to
use new networking tools effectively and to navigate social and mobile media spaces.
Featuring contemporary case studies, essays from some of the industry s leading social
media innovators, and a comprehensive glossary, this practical, multipurpose textbook
gives readers the resources they ll need to both evaluate and utilize current and future
forms of social media.
|
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| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
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| language | English |
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| spelling | Lipschultz, Jeremy Harris 1958- Verfasser (DE-588)173391168 aut Social media communication concepts, practices, data, law and ethics Jeremy Harris Lipschultz New York ; London Routledge 2015 xvi, 251 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Computerunterstützte Kommunikation (DE-588)4535905-2 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Computerunterstützte Kommunikation (DE-588)4535905-2 s Soziale Software (DE-588)7550143-0 s DE-604 Erscheint auch als Online-Ausgabe, ebk 978-1-315-77316-2 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027476069&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027476069&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Lipschultz, Jeremy Harris 1958- Social media communication concepts, practices, data, law and ethics Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Soziale Software (DE-588)7550143-0 gnd |
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| title | Social media communication concepts, practices, data, law and ethics |
| title_auth | Social media communication concepts, practices, data, law and ethics |
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| title_full | Social media communication concepts, practices, data, law and ethics Jeremy Harris Lipschultz |
| title_fullStr | Social media communication concepts, practices, data, law and ethics Jeremy Harris Lipschultz |
| title_full_unstemmed | Social media communication concepts, practices, data, law and ethics Jeremy Harris Lipschultz |
| title_short | Social media communication |
| title_sort | social media communication concepts practices data law and ethics |
| title_sub | concepts, practices, data, law and ethics |
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