Big data marketing: engage your customers more effectively and drive value
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2013
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XIV, 192 S. |
| ISBN: | 9781118733899 |
Staff View
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| 650 | 4 | |a Marketing research / Statistical methods | |
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042017324 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:10:38Z |
| institution | BVB |
| isbn | 9781118733899 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027459088 |
| oclc_num | 890536725 |
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| physical | XIV, 192 S. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spelling | Arthur, Lisa Verfasser aut Big data marketing engage your customers more effectively and drive value Lisa Arthur Hoboken, NJ Wiley 2013 XIV, 192 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Datenverarbeitung Marketing / Management Marketing / Data processing Marketing research / Statistical methods Internet marketing Electronic books Erscheint auch als Online-Ausgabe 978-1-118-73402-5 Erscheint auch als Online-Ausgabe 978-1-118-73405-6 |
| spellingShingle | Arthur, Lisa Big data marketing engage your customers more effectively and drive value Datenverarbeitung Marketing / Management Marketing / Data processing Marketing research / Statistical methods Internet marketing |
| title | Big data marketing engage your customers more effectively and drive value |
| title_auth | Big data marketing engage your customers more effectively and drive value |
| title_exact_search | Big data marketing engage your customers more effectively and drive value |
| title_full | Big data marketing engage your customers more effectively and drive value Lisa Arthur |
| title_fullStr | Big data marketing engage your customers more effectively and drive value Lisa Arthur |
| title_full_unstemmed | Big data marketing engage your customers more effectively and drive value Lisa Arthur |
| title_short | Big data marketing |
| title_sort | big data marketing engage your customers more effectively and drive value |
| title_sub | engage your customers more effectively and drive value |
| topic | Datenverarbeitung Marketing / Management Marketing / Data processing Marketing research / Statistical methods Internet marketing |
| topic_facet | Datenverarbeitung Marketing / Management Marketing / Data processing Marketing research / Statistical methods Internet marketing |
| work_keys_str_mv | AT arthurlisa bigdatamarketingengageyourcustomersmoreeffectivelyanddrivevalue |