National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014
Saved in:
| Format: | Electronic Conference Proceeding eBook |
|---|---|
| Language: | English |
| Published: |
Cham [u.a.]
Springer
2014
|
| Series: | Springer Proceedings in Business and Economics
|
| Subjects: | |
| Online Access: | BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Physical Description: | Online-Ressource (XI, 192 p. 14 illus, online resource) |
| ISBN: | 9783319071947 |
| DOI: | 10.1007/978-3-319-07194-7 |
Staff View
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042014652 | ||
| 003 | DE-604 | ||
| 005 | 20150623 | ||
| 006 | a |||| 10||| | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 140806s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9783319071947 |c Online |9 978-3-319-07194-7 | ||
| 024 | 7 | |a 10.1007/978-3-319-07194-7 |2 doi | |
| 035 | |a (OCoLC)889646216 | ||
| 035 | |a (DE-599)BSZ409578045 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-739 |a DE-1049 |a DE-92 |a DE-863 |a DE-862 |a DE-19 |a DE-Aug4 |a DE-859 |a DE-M347 |a DE-898 |a DE-634 |a DE-2070s |a DE-473 |a DE-522 |a DE-861 |a DE-573 |a DE-706 | ||
| 050 | 0 | |a HF5410-5417.5 | |
| 084 | |a BUS043000 |2 sdnb | ||
| 084 | |a KJSM |2 sdnb | ||
| 084 | |a KJS |2 sdnb | ||
| 245 | 1 | 0 | |a National Brands and Private Labels in Retailing |b First International Symposium NB&PL, Barcelona, June 2014 |c Juan Carlos Gázquez-Abad ... eds. |
| 264 | 1 | |a Cham [u.a.] |b Springer |c 2014 | |
| 300 | |a Online-Ressource (XI, 192 p. 14 illus, online resource) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Springer Proceedings in Business and Economics | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Economics | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Economics/Management Science | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Handelsmarke |0 (DE-588)4023246-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Einzelhandel |0 (DE-588)4127747-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Einzelhandel |0 (DE-588)4127747-8 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 0 | 3 | |a Handelsmarke |0 (DE-588)4023246-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Gázquez-Abad, Juan Carlos |e Sonstige |4 oth | |
| 711 | 2 | |a International Symposium NB&PL |n 1. |d 2014 |c Barcelona |j Sonstige |0 (DE-588)1053543964 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-3-319-07193-0 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-319-07194-7 |x Verlag |3 Volltext |
| 856 | 4 | 2 | |m Springer Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027456471&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m Springer Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027456471&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Abstract |
| 912 | |a ZDB-2-SBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027456471 | ||
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l BFB01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l BTU01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l FHA01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l FHI01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l FHM01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l FHN01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l FHR01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l FKE01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l FNU01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l FRO01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l FWS01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l FWS02 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l HWR01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l UBG01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l UBM01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l UBT01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l UBY01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-07194-7 |l UPA01 |p ZDB-2-SBE |x Verlag |3 Volltext | |
Record in the Search Index
| DE-BY-FWS_katkey | 520146 |
|---|---|
| _version_ | 1824554379307384832 |
| adam_text | NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING
/
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
STRATEGIC DECISIONS
BRANDING
CONSUMER BEHAVIOUR
ONLINE CONTEXT
TRENDS AND THEORETICAL RESEARCH
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING
/
: 2014
ABSTRACT / INHALTSTEXT
THE 2014 INTERNATIONAL SYMPOSIUM ON ADVANCES IN NATIONAL BRANDS &
PRIVATE LABELS IN RETAILING IS BELIEVED TO BE THE FIRST INTERNATIONAL
FORUM TO PRESENT AND DISCUSS ORIGINAL, RIGOROUS AND SIGNIFICANT
CONTRIBUTIONS ON SUCH ISSUES. THE THREE-DAY EVENT AIMED TO BRING
TOGETHER RESEARCHERS WORKING IN THIS INTERESTING FIELD FROM AREAS AS
VARIED AS RETAILING, MARKETING AND BUSINESS IN GENERAL, PSYCHOLOGY,
ECONOMICS OR STATISTICS, AMONG OTHERS. THIS VOLUME PRESENTS THE
PROCEEDINGS OF THESE ACTIVITIES IN A COLLECTION OF CONTRIBUTIONS WITH
MANY ORIGINAL APPROACHES. THEY ADDRESS DIVERSE AREAS OF APPLICATION SUCH
AS ASSORTMENT DECISIONS, DUAL-BRAND MANUFACTURERS, POSITIONING,
BRANDING, CONSUMER PREFERENCES, ONLINE CONTEXT, ECONOMIC CRISIS, REVIEW
OF LITERATURE, PL SHARE, PL TRENDS AND PL INNOVATION, AMONG OTHERS. A
WIDE VARIETY OF THEORETICAL AND METHODOLOGICAL APPROACHES HAVE BEEN USED
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV042014652 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5410-5417 |
| callnumber-raw | HF5410-5417.5 |
| callnumber-search | HF5410-5417.5 |
| callnumber-sort | HF 45410 45417.5 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-2-SBE |
| ctrlnum | (OCoLC)889646216 (DE-599)BSZ409578045 |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-07194-7 |
| format | Electronic Conference Proceeding eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04414nmm a2200805 c 4500</leader><controlfield tag="001">BV042014652</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150623 </controlfield><controlfield tag="006">a |||| 10||| </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">140806s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783319071947</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-319-07194-7</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-319-07194-7</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)889646216</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BSZ409578045</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5410-5417.5</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">BUS043000</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">KJSM</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">KJS</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">National Brands and Private Labels in Retailing</subfield><subfield code="b">First International Symposium NB&PL, Barcelona, June 2014</subfield><subfield code="c">Juan Carlos Gázquez-Abad ... eds.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham [u.a.]</subfield><subfield code="b">Springer</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">Online-Ressource (XI, 192 p. 14 illus, online resource)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Springer Proceedings in Business and Economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics/Management Science</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Handelsmarke</subfield><subfield code="0">(DE-588)4023246-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Einzelhandel</subfield><subfield code="0">(DE-588)4127747-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)1071861417</subfield><subfield code="a">Konferenzschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Einzelhandel</subfield><subfield code="0">(DE-588)4127747-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Handelsmarke</subfield><subfield code="0">(DE-588)4023246-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gázquez-Abad, Juan Carlos</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="711" ind1="2" ind2=" "><subfield code="a">International Symposium NB&PL</subfield><subfield code="n">1.</subfield><subfield code="d">2014</subfield><subfield code="c">Barcelona</subfield><subfield code="j">Sonstige</subfield><subfield code="0">(DE-588)1053543964</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-3-319-07193-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Springer Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027456471&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Springer Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027456471&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Abstract</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027456471</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">BFB01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">UBM01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-07194-7</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-SBE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)1071861417 Konferenzschrift gnd-content |
| genre_facet | Konferenzschrift |
| id | DE-604.BV042014652 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:50:50Z |
| institution | BVB |
| institution_GND | (DE-588)1053543964 |
| isbn | 9783319071947 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027456471 |
| oclc_num | 889646216 |
| open_access_boolean | |
| owner | DE-703 DE-739 DE-1049 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-19 DE-BY-UBM DE-Aug4 DE-859 DE-M347 DE-898 DE-BY-UBR DE-634 DE-2070s DE-473 DE-BY-UBG DE-522 DE-861 DE-573 DE-706 |
| owner_facet | DE-703 DE-739 DE-1049 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-19 DE-BY-UBM DE-Aug4 DE-859 DE-M347 DE-898 DE-BY-UBR DE-634 DE-2070s DE-473 DE-BY-UBG DE-522 DE-861 DE-573 DE-706 |
| physical | Online-Ressource (XI, 192 p. 14 illus, online resource) |
| psigel | ZDB-2-SBE |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer Proceedings in Business and Economics |
| spellingShingle | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 Management Wirtschaft Economics Marketing Economics/Management Science Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd Einzelhandel (DE-588)4127747-8 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4023246-3 (DE-588)4127747-8 (DE-588)4037584-5 (DE-588)1071861417 |
| title | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 |
| title_auth | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 |
| title_exact_search | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 |
| title_full | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 Juan Carlos Gázquez-Abad ... eds. |
| title_fullStr | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 Juan Carlos Gázquez-Abad ... eds. |
| title_full_unstemmed | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 Juan Carlos Gázquez-Abad ... eds. |
| title_short | National Brands and Private Labels in Retailing |
| title_sort | national brands and private labels in retailing first international symposium nb pl barcelona june 2014 |
| title_sub | First International Symposium NB&PL, Barcelona, June 2014 |
| topic | Management Wirtschaft Economics Marketing Economics/Management Science Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd Einzelhandel (DE-588)4127747-8 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Management Wirtschaft Economics Marketing Economics/Management Science Markenpolitik Handelsmarke Einzelhandel Markenartikel Konferenzschrift |
| url | https://doi.org/10.1007/978-3-319-07194-7 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027456471&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027456471&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT gazquezabadjuancarlos nationalbrandsandprivatelabelsinretailingfirstinternationalsymposiumnbplbarcelonajune2014 AT internationalsymposiumnbplbarcelona nationalbrandsandprivatelabelsinretailingfirstinternationalsymposiumnbplbarcelonajune2014 |