National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014
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| Format: | Elektronisch Tagungsbericht E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham [u.a.]
Springer
2014
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| Schriftenreihe: | Springer Proceedings in Business and Economics
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| Schlagworte: | |
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| Beschreibung: | Online-Ressource (XI, 192 p. 14 illus, online resource) |
| ISBN: | 9783319071947 |
| DOI: | 10.1007/978-3-319-07194-7 |
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Datensatz im Suchindex
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| _version_ | 1806179055612985344 |
| adam_text | NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING
/
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
STRATEGIC DECISIONS
BRANDING
CONSUMER BEHAVIOUR
ONLINE CONTEXT
TRENDS AND THEORETICAL RESEARCH
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
NATIONAL BRANDS AND PRIVATE LABELS IN RETAILING
/
: 2014
ABSTRACT / INHALTSTEXT
THE 2014 INTERNATIONAL SYMPOSIUM ON ADVANCES IN NATIONAL BRANDS &
PRIVATE LABELS IN RETAILING IS BELIEVED TO BE THE FIRST INTERNATIONAL
FORUM TO PRESENT AND DISCUSS ORIGINAL, RIGOROUS AND SIGNIFICANT
CONTRIBUTIONS ON SUCH ISSUES. THE THREE-DAY EVENT AIMED TO BRING
TOGETHER RESEARCHERS WORKING IN THIS INTERESTING FIELD FROM AREAS AS
VARIED AS RETAILING, MARKETING AND BUSINESS IN GENERAL, PSYCHOLOGY,
ECONOMICS OR STATISTICS, AMONG OTHERS. THIS VOLUME PRESENTS THE
PROCEEDINGS OF THESE ACTIVITIES IN A COLLECTION OF CONTRIBUTIONS WITH
MANY ORIGINAL APPROACHES. THEY ADDRESS DIVERSE AREAS OF APPLICATION SUCH
AS ASSORTMENT DECISIONS, DUAL-BRAND MANUFACTURERS, POSITIONING,
BRANDING, CONSUMER PREFERENCES, ONLINE CONTEXT, ECONOMIC CRISIS, REVIEW
OF LITERATURE, PL SHARE, PL TRENDS AND PL INNOVATION, AMONG OTHERS. A
WIDE VARIETY OF THEORETICAL AND METHODOLOGICAL APPROACHES HAVE BEEN USED
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027456471 |
| oclc_num | 889646216 |
| open_access_boolean | |
| owner | DE-703 DE-739 DE-1049 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-19 DE-BY-UBM DE-Aug4 DE-859 DE-M347 DE-898 DE-BY-UBR DE-634 DE-2070s DE-473 DE-BY-UBG DE-522 DE-861 DE-573 DE-706 |
| owner_facet | DE-703 DE-739 DE-1049 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-19 DE-BY-UBM DE-Aug4 DE-859 DE-M347 DE-898 DE-BY-UBR DE-634 DE-2070s DE-473 DE-BY-UBG DE-522 DE-861 DE-573 DE-706 |
| physical | Online-Ressource (XI, 192 p. 14 illus, online resource) |
| psigel | ZDB-2-SBE |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer Proceedings in Business and Economics |
| spellingShingle | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 Management Wirtschaft Economics Marketing Economics/Management Science Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd Einzelhandel (DE-588)4127747-8 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4023246-3 (DE-588)4127747-8 (DE-588)4037584-5 (DE-588)1071861417 |
| title | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 |
| title_auth | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 |
| title_exact_search | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 |
| title_full | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 Juan Carlos Gázquez-Abad ... eds. |
| title_fullStr | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 Juan Carlos Gázquez-Abad ... eds. |
| title_full_unstemmed | National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 Juan Carlos Gázquez-Abad ... eds. |
| title_short | National Brands and Private Labels in Retailing |
| title_sort | national brands and private labels in retailing first international symposium nb pl barcelona june 2014 |
| title_sub | First International Symposium NB&PL, Barcelona, June 2014 |
| topic | Management Wirtschaft Economics Marketing Economics/Management Science Markenpolitik (DE-588)4144679-3 gnd Handelsmarke (DE-588)4023246-3 gnd Einzelhandel (DE-588)4127747-8 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Management Wirtschaft Economics Marketing Economics/Management Science Markenpolitik Handelsmarke Einzelhandel Markenartikel Konferenzschrift |
| url | https://doi.org/10.1007/978-3-319-07194-7 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027456471&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027456471&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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