Verfügbarkeit: Inductive Fuzzy Classification in Marketing Analytics

Inductive Fuzzy Classification in Marketing Analytics:

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Bibliographische Detailangaben
1. Verfasser:	Kaufmann, Michael (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham Springer 2014
Schriftenreihe:	Fuzzy Management Methods
Schlagworte:	Informatik Management Wirtschaft Economics Computer science Data mining Marketing Management information systems Economics/Management Science
Online-Zugang:	BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	Online-Ressource (XX, 125 p. 35 illus, online resource)
ISBN:	9783319058610
DOI:	10.1007/978-3-319-05861-0

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Datensatz im Suchindex

DE-BY-FWS_katkey	519445
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adam_text	INDUCTIVE FUZZY CLASSIFICATION IN MARKETING ANALYTICS / KAUFMANN, MICHAEL : 2014 TABLE OF CONTENTS / INHALTSVERZEICHNIS A GRADUAL CONCEPT OF TRUTH FUZZINESS AND INDUCTION ANALYTICS AND MARKETING PROTOTYPING AND EVALUATION PRECISIATING FUZZINESS BY INDUCTION DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. INDUCTIVE FUZZY CLASSIFICATION IN MARKETING ANALYTICS / KAUFMANN, MICHAEL : 2014 ABSTRACT / INHALTSTEXT TO ENHANCE MARKETING ANALYTICS, APPROXIMATE AND INDUCTIVE REASONING CAN BE APPLIED TO HANDLE UNCERTAINTY IN INDIVIDUAL MARKETING MODELS. THIS BOOK DEMONSTRATES THE USE OF FUZZY LOGIC FOR CLASSIFICATION AND SEGMENTATION IN MARKETING CAMPAIGNS. BASED ON PRACTICAL EXPERIENCE AS A DATA ANALYST AND ON THEORETICAL STUDIES AS A RESEARCHER, THE AUTHOR EXPLAINS FUZZY CLASSIFICATION, INDUCTIVE LOGIC, AND THE CONCEPT OF LIKELIHOOD, AND INTRODUCES A BLEND OF BAYESIAN AND FUZZY SET APPROACHES, ALLOWING REASONINGS ON FUZZY SETS THAT ARE DERIVED BY INDUCTIVE LOGIC. BY APPLICATION OF THIS THEORY, THE BOOK GUIDES THE READER TOWARDS A GRADUAL SEGMENTATION OF CUSTOMERS WHICH CAN ENHANCE RETURN ON TARGETED MARKETING CAMPAIGNS. THE ALGORITHMS PRESENTED CAN BE USED FOR VISUALIZATION, SELECTION AND PREDICTION. THE BOOK SHOWS HOW FUZZY LOGIC CAN COMPLEMENT CUSTOMER ANALYTICS BY INTRODUCING FUZZY TARGET GROUPS. THIS BOOK IS FOR RESEARCHERS, ANALYTICS PROFESSIONALS, DATA MINERS AND STUDENTS INTERESTED IN FUZZY CLASSIFICATION FOR MARKETING ANALYTICS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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series2	Fuzzy Management Methods
spellingShingle	Kaufmann, Michael Inductive Fuzzy Classification in Marketing Analytics Informatik Management Wirtschaft Economics Computer science Data mining Marketing Management information systems Economics/Management Science
title	Inductive Fuzzy Classification in Marketing Analytics
title_auth	Inductive Fuzzy Classification in Marketing Analytics
title_exact_search	Inductive Fuzzy Classification in Marketing Analytics
title_full	Inductive Fuzzy Classification in Marketing Analytics Michael Kaufmann
title_fullStr	Inductive Fuzzy Classification in Marketing Analytics Michael Kaufmann
title_full_unstemmed	Inductive Fuzzy Classification in Marketing Analytics Michael Kaufmann
title_short	Inductive Fuzzy Classification in Marketing Analytics
title_sort	inductive fuzzy classification in marketing analytics
topic	Informatik Management Wirtschaft Economics Computer science Data mining Marketing Management information systems Economics/Management Science
topic_facet	Informatik Management Wirtschaft Economics Computer science Data mining Marketing Management information systems Economics/Management Science
url	https://doi.org/10.1007/978-3-319-05861-0 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027441143&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027441143&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
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