Markenpolitik: Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Springer Gabler
2014
|
| Edition: | 4., überarbeitete und erweiterte Auflage |
| Series: | Lehrbuch
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Abstract |
| Physical Description: | XVI, 525 Seiten Illustrationen, Diagramme 240 mm x 168 mm |
| ISBN: | 9783834944078 3834944076 9783834944085 |
Staff View
MARC
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Record in the Search Index
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| author | Baumgarth, Carsten 1968- |
| author_GND | (DE-588)120323052 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4., überarbeitete und erweiterte Auflage |
| format | Book |
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| id | DE-604.BV041997074 |
| illustrated | Illustrated |
| indexdate | 2025-04-24T14:00:59Z |
| institution | BVB |
| isbn | 9783834944078 3834944076 9783834944085 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027439190 |
| oclc_num | 894653742 |
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| physical | XVI, 525 Seiten Illustrationen, Diagramme 240 mm x 168 mm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Springer Gabler |
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| spelling | Baumgarth, Carsten 1968- Verfasser (DE-588)120323052 aut Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte Carsten Baumgarth 4., überarbeitete und erweiterte Auflage Wiesbaden Springer Gabler 2014 XVI, 525 Seiten Illustrationen, Diagramme 240 mm x 168 mm txt rdacontent n rdamedia nc rdacarrier Lehrbuch Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Markenpolitik (DE-588)4144679-3 s DE-604 Erscheint auch als Online-Ausgabe 10.1007/978-3-8349-4408-5 DNB Datenaustausch https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027439190&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Springer Fremddatenuebernahme https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027439190&sequence=000005&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Abstract |
| spellingShingle | Baumgarth, Carsten 1968- Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4123623-3 |
| title | Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte |
| title_auth | Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte |
| title_exact_search | Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte |
| title_full | Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte Carsten Baumgarth |
| title_fullStr | Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte Carsten Baumgarth |
| title_full_unstemmed | Markenpolitik Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte Carsten Baumgarth |
| title_short | Markenpolitik |
| title_sort | markenpolitik markentheorien markenwirkungen markenfuhrung markencontrolling markenkontexte |
| title_sub | Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik Lehrbuch |
| url | https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027439190&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027439190&sequence=000005&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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