The 30-30 career: making 30 grand in 30 seconds! 2 Becoming a paltinum composer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bloomington, Ind.
AuthorHouse
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 268 S. Ill. |
| ISBN: | 9781452050966 |
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Datensatz im Suchindex
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|---|---|
| adam_text | THE
30-30
TABLE OF CONTENTS:
Let your imagination run wild when creating music to a picture on your own.
The risks you take now become the reasons you win ^er.
-
Wendell
Hanes
1)
PLATINUM ADVICE They went Platinum! They created hit
records and countless major artists like Public Enemy, Tupac, The
Notorious B.I.G.,
Maryj.
Blige, Alicia Keys and
Ρ
Diddy. Plati¬
num-selling celebrities PETE ROCK, EASY
MOE
BEE,
DRES
of BLACKSHEEP, and GRAND PUBA MAXWELL of BRAND
NUBIAN, state the facts about having hit records and taking care of
your music career.
13
2)
PLATINUM PRODUCER VS. PLATINUxM COMPOSER
Platinum Composers are at the top of the music and advertising
game. There hard work has made them well over a million dollars.
Record producers can strengthen their career by doubling as Plati¬
num Composers!
21
3)
WINNING THE FIRST COMMERCIAL Winning my first
commercial was both exciting and confusing but gave me the confi¬
dence to win hundreds more. Here s how!
29
4)
WIN! WIN! WIN! Winning makes everything right. It earns you
credibility, money, and new work. You MUST win to become a Plati¬
num Composer.
37
5)
CHECKS or PLAQUES? You can spend precious years of your
life chasing that elusive hit record. Decide if your goal is to collect
CHECKS or PLAQUES. The answer can determine your future wealth.
43
6)
THE IMPORTANCE OF GOING TO COLLEGE College
was where I found my passion to create music. The hustle for good
grades, hot beats, and a four-year degree from one of the top univer¬
sities in the country prepared me for the high stakes of the music and
advertising business in ways I never could have imagined.
47
7
7)
New York HERE I COME! If you can make it in New York, you
can make it anywhere! New York is the Mecca of advertising. It soon
became my Mecca for music.
59
8) 40
ACRES AND A MULE Working for Spike Lee opened me
up to a world with unlimited potential. Knowing when to leave was
one of the biggest decisions in my life.
67
9)
BREAKING INTO THE ADVERTISING BUSINESS Making
music at an editorial company gave me the time, opportunity, the
network, and the experience to become successful as a composer.
73
10)
GET YOUR
M USIC
OFF THE SHELF TODAY This chapter
will teach you how to start building an organized library that can be
used to win spots immediately.
83
11)
PRACTICE MAKES PROLIFIC! We ve all heard that practice
makes perfect, but in music we are always striving to be better so
perfection may never land in our lap. However, practice makes you
prolific in the ad industry. The more you practice creating music,
the more music you can archive for future use. Here are the ways to
practice effectively to become a PLATINUM COMPOSER.
87
12)
GETTING FIRED AND HIRING MYSELF Getting fired
can feel like a set back, but it can actually be a leap forward in your
career. Here s how!
93
13)
THE MUSIC HOUSE: THE NBA OF COMMERCIAL
COMPOSING Welcome to the big leagues of high stress, high
reward, and high expectation. Here s what you should know about
working at a music house.
97
14)
MEET SOME OF THE TOP MUSIC HOUSES Read up on
the philosophies and strategies of some of the top music houses in the
business.
109
15)
ARE YOU BETTER THAN YOURSELF? TO ACKNOWL¬
EDGE COMPETITION IS TO CONSIDER DEFEAT! If you
don t think about losing, your chances of winning improve immense¬
ly. Ask any Olympian and they will agree that you are your biggest
competition. Never get psyched out of creating great music.
127
16)
JSM MUSIC VS. VOLITION SOUND BRANDING There is
no competition. There s Just Opportunity!
133
17)
THE AGENCY AND JOSH RABINOWITZ If you don t know
...
now you know!
143
18)
CAN T KNOCK THE HUSTLE Track my decisions, behav¬
iors, and attitudes while working at the one and only music house I
ever worked at.
161
19) 30
SCORES IN
30
DAYS The ultimate mental music workout.
Performing the program in
30
days will grow your career in a single
month. You will have
30
pieces of music formatted for
30
seconds.
That s
30
pieces of library music that can be sold immediately.
169
20)
WELCOME TO VOLITION SOUND BRANDING My ca¬
reer has led me to starting my own prolific music and entertainment
branding company. Here s how and why I went this route. Learn
about one of die leading music suppliers in the ad industry.
175
21)
TARGETING MAJOR TV ADS We all have our favorite prod¬
ucts and score styles. Here s how to target specific corporate brands.
181
22)
GETTING PAID... SENDING INVOICES Don t forget to
collect when you pass go. If you forget to invoice, companies will
forget to pay you. It
s
not their fault. You have to be responsible and
follow up.
185
23)
PLATINUM COMMERCIAL COMPOSERS YOU SHOULD
KNOW Here is a list of Platinum Composers in the industry.
191
24) SINGLES
VS.
JINGLESîThe
Hiring Psychology on Ads Jingles
are becoming more and more like real songs. There are many reasons
why composers call or don t call a specific singer on a project. Find
out why and -why not.
195
25)
RE-INTERPRETING MUSIC BRIEFS Agencies interpret
music briefs from clients and other team members, then describe the
project to you. It s your job to re-interpret what they are saying musi¬
cally. The right interpretation as a musical translator helps you win
the spot. Learn how to re-interpret music briefs in this chapter.
205
26)
CREATING ON THE CLOCK...NO EXCUSES From the
time you get the call from the agency, you are on a time schedule.
Once the deadline is on the horizon, it s up to you to meet the dead¬
line. Get used to working within a time frame. Use your deadline as
a motivator.
211
27)
THREE CHARACTERISTICS TO AVOID IN THE BUSI¬
NESS Being Jealous, snobby, and conceded are three characteristics
that work against you in the business. Make sure they all stay out of
your system.
217
28)
FIVE CLASSIC ATTRIBUTES THAT WILL NEVER LOSE
VALUE Determination, Flexibility, Creativity, Passion, and Disci¬
pline are five attributes you have to acquire to become a PLATINUM
COMPOSER.
223
29)
PHONE-COMPOSING ON VACATION During a vaca¬
tion, I managed to score four television spots using the
30-ЗОсагеег.
com. Here s how!
229
30)
THIRTY MORE RULES TO
30
GRAND! Here are
30
more
rules to winning the big bucks in the ad business.
237
10
31)
SIGN UP FOR A
30-30
COMPOSER SCORE COURSE
TODAY! The3O-30career.com COMPOSER SCORE COURSE
is a prime valuable resource and investment on your part to build
your career, learn valuable information, showcase your work to the ad
community and get multiple opportunities to make music for com¬
mercials.
241
32)
VOLUME I, II, III, IV, AND V OF THE
30-30
CAREER Each
volume of THE
30-30
CAREER book series will take your career to
new heights.
247
33)
THE
30-30
GLOSSARY The ad industry has its own language.
Learn the terminology you need to know in order to become a
PLATINUM COMPOSER in the advertising business.
255
34)
IMPORTANT INTERNET SITES TO VISIT Here s a list of
websites that you should know to help your career.
263
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| title | The 30-30 career making 30 grand in 30 seconds! |
| title_auth | The 30-30 career making 30 grand in 30 seconds! |
| title_exact_search | The 30-30 career making 30 grand in 30 seconds! |
| title_full | The 30-30 career making 30 grand in 30 seconds! 2 Becoming a paltinum composer by Wendell Hanes |
| title_fullStr | The 30-30 career making 30 grand in 30 seconds! 2 Becoming a paltinum composer by Wendell Hanes |
| title_full_unstemmed | The 30-30 career making 30 grand in 30 seconds! 2 Becoming a paltinum composer by Wendell Hanes |
| title_short | The 30-30 career |
| title_sort | the 30 30 career making 30 grand in 30 seconds becoming a paltinum composer |
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| topic_facet | Werbung Musikproduktion Einführung |
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