Verfügbarkeit: Corporate identity and crisis response strategies

Corporate identity and crisis response strategies: challenges and opportunities of communication in times of crisis

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Bibliographische Detailangaben
1. Verfasser:	Bloch, Olga (VerfasserIn)
Format:	Abschlussarbeit Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Wiesbaden Springer 2014
Schlagworte:	Unternehmen Corporate Identity Krisenmanagement Hochschulschrift
Online-Zugang:	DE-473 DE-739 Inhaltstext Volltext Inhaltsverzeichnis Abstract
Beschreibung:	1 Online-Ressource (321 S.)
ISBN:	9783658062224
DOI:	10.1007/978-3-658-06222-4

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CORPORATE IDENTITY AND CRISIS RESPONSE STRATEGIES / BLOCH, OLGA : 2014 TABLE OF CONTENTS / INHALTSVERZEICHNIS THE NOTION OF CRISIS: CONCEPTUAL FRAMEWORK BUILDING UP A THEORETICAL FRAMEWORK: REVIEW OF THE RELEVANT THEORIES CORPORATE IDENTITY AND STAKEHOLDER PERCEPTIONS IN CRISIS CASE STUDY: CRISIS RESPONSE STRATEGIES OF TOYOTA DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. CORPORATE IDENTITY AND CRISIS RESPONSE STRATEGIES / BLOCH, OLGA : 2014 ABSTRACT / INHALTSTEXT THE HISTORY OF CRISIS MANAGEMENT SHOWS THAT COMPANIES EMBARK ON PARTICULAR STRATEGIES IN RESPONSE TO CRISIS. SO WHY ARE SOME COMPANIES’ CRISIS COMMUNICATION STRATEGIES SUCCESSFUL, WHILE OTHERS ARE NOT? THE PURPOSE OF THIS BOOK IS TO BROADEN THE EXISTING KNOWLEDGE OF CRISIS RESPONSE STRATEGIES BY FOCUSING ON CORPORATE IDENTITY AS ONE OF THE FACTORS THAT IS MOST LIKELY TO INFLUENCE THEIR CHOICE. DRAWING UPON INSIGHTS FROM THE SENSEMAKING AND CHAOS THEORIES, AS WELL AS TRADITIONAL AND ALTERNATIVE, NON-EUROPEAN, APPROACHES TO STRATEGY FORMATION, OLGA BLOCH CONTENDS THAT THERE IS A RECIPROCAL RELATIONSHIP BETWEEN CORPORATE IDENTITY AND CRISIS RESPONSE STRATEGIES. THIS RELATIONSHIP IS EXAMINED ON THE EXAMPLE OF TOYOTA MOTOR CORPORATION’S COMMUNICATION IN RESPONSE TO A CRISIS CAUSED BY A SERIES OF RECALLS OF ITS VEHICLES IN 2009-2010. CONTENT THE NOTION OF CRISIS: CONCEPTUAL FRAMEWORK BUILDING UP A THEORETICAL FRAMEWORK: REVIEW OF THE RELEVANT THEORIES CORPORATE IDENTITY AND STAKEHOLDER PERCEPTIONS IN CRISIS CASE STUDY: CRISIS RESPONSE STRATEGIES OF TOYOTA TARGET GROUPS ACADEMICS, RESEARCHERS, UNDERGRADUATE AND GRADUATE STUDENTS IN ORGANIZATION STUDIES, SOCIOLOGY, MANAGEMENT AND COMMUNICATION CORPORATE COMMUNICATION PRACTITIONERS AND COMPANY MANAGERS THE AUTHOR OLGA BLOCH HAS COMPLETED HER PH. D. AT THE FACULTY OF HUMANITIES OF THE BERGISCHE UNIVERSITAET WUPPERTAL. MS. BLOCH IS A PROJECT MANAGER AT INTERNATIONAL ADVISORY SERVICES OF FRANKFURT SCHOOL OF FINANCE & MANAGEMENT GGMBH. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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discipline	Soziologie Wirtschaftswissenschaften
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spellingShingle	Bloch, Olga Corporate identity and crisis response strategies challenges and opportunities of communication in times of crisis Unternehmen (DE-588)4061963-1 gnd Corporate Identity (DE-588)4193565-2 gnd Krisenmanagement (DE-588)4127374-6 gnd
subject_GND	(DE-588)4061963-1 (DE-588)4193565-2 (DE-588)4127374-6 (DE-588)4113937-9
title	Corporate identity and crisis response strategies challenges and opportunities of communication in times of crisis
title_auth	Corporate identity and crisis response strategies challenges and opportunities of communication in times of crisis
title_exact_search	Corporate identity and crisis response strategies challenges and opportunities of communication in times of crisis
title_full	Corporate identity and crisis response strategies challenges and opportunities of communication in times of crisis Olga Bloch
title_fullStr	Corporate identity and crisis response strategies challenges and opportunities of communication in times of crisis Olga Bloch
title_full_unstemmed	Corporate identity and crisis response strategies challenges and opportunities of communication in times of crisis Olga Bloch
title_short	Corporate identity and crisis response strategies
title_sort	corporate identity and crisis response strategies challenges and opportunities of communication in times of crisis
title_sub	challenges and opportunities of communication in times of crisis
topic	Unternehmen (DE-588)4061963-1 gnd Corporate Identity (DE-588)4193565-2 gnd Krisenmanagement (DE-588)4127374-6 gnd
topic_facet	Unternehmen Corporate Identity Krisenmanagement Hochschulschrift
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