Introduction to consumer behaviour:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cape Town, South Africa
Juta
2013
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | "Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer\2019s wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities."--Back cover Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xi, 187 p.) |
| ISBN: | 1485102308 1485104033 9781485102304 9781485104032 |
Internformat
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| 245 | 1 | 0 | |a Introduction to consumer behaviour |c ed. by Pierre Joubert |
| 264 | 1 | |a Cape Town, South Africa |b Juta |c 2013 | |
| 300 | |a 1 Online-Ressource (xi, 187 p.) | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumer behavior | |
| 700 | 1 | |a Joubert, Pierre |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041990808 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:10:02Z |
| institution | BVB |
| isbn | 1485102308 1485104033 9781485102304 9781485104032 |
| language | English |
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| oclc_num | 872567224 |
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| physical | 1 Online-Ressource (xi, 187 p.) |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Juta |
| record_format | marc |
| spelling | Introduction to consumer behaviour ed. by Pierre Joubert Cape Town, South Africa Juta 2013 1 Online-Ressource (xi, 187 p.) txt rdacontent c rdamedia cr rdacarrier "Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer\2019s wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities."--Back cover Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Consumer behavior Joubert, Pierre Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=707011 Aggregator Volltext |
| spellingShingle | Introduction to consumer behaviour BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Consumer behavior |
| title | Introduction to consumer behaviour |
| title_auth | Introduction to consumer behaviour |
| title_exact_search | Introduction to consumer behaviour |
| title_full | Introduction to consumer behaviour ed. by Pierre Joubert |
| title_fullStr | Introduction to consumer behaviour ed. by Pierre Joubert |
| title_full_unstemmed | Introduction to consumer behaviour ed. by Pierre Joubert |
| title_short | Introduction to consumer behaviour |
| title_sort | introduction to consumer behaviour |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Consumer behavior |
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