Communicating corporate social responsibility: perspectives and practice
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald
2014
|
| Schriftenreihe: | Critical studies on corporate responsibility, governance and sustainability
6 |
| Schlagworte: | |
| Online-Zugang: | UBM01 Volltext |
| Beschreibung: | Includes bibliographical references "This book offers a ground-breaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discourses and Corporate Reporting; (3) CSR Online Communication and Social Media; (4) The Role of Stakeholders in CSR Communication: Managers, Employees and Consumers. The 18 chapters explore the theory, practice and issues involved in communicating CSR and make for fascinating reading. An international approach is taken with leading academics and consultants from Australia, Germany, UK, the Netherlands, Poland, Singapore, USA, Sweden, Switzerland and France. The anonymously peer-reviewed chapters are theoretically informed and supported with practice-based real-world insights. Rich and detailed they describe, explain and analyse the 'why', 'what', 'when' and 'how' of communicating about CSR. As well as furthering theory and academic debate the book will help inform policy and practice. Leading edge, topical and current this book will be essential reading for corporate communicators, business practitioners, academics, students and all those interested in the subjects of CSR and Communication"--Provided by publisher |
| Beschreibung: | 1 Online-Ressource (xxvi, 429 p.) |
| ISBN: | 9781783507962 1783507969 |
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| id | DE-604.BV041990788 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:10:01Z |
| institution | BVB |
| isbn | 9781783507962 1783507969 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027433036 |
| oclc_num | 871037206 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-19 DE-BY-UBM |
| owner_facet | DE-91 DE-BY-TUM DE-19 DE-BY-UBM |
| physical | 1 Online-Ressource (xxvi, 429 p.) |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Emerald |
| record_format | marc |
| series | Critical studies on corporate responsibility, governance and sustainability |
| series2 | Critical studies on corporate responsibility, governance and sustainability |
| spelling | Communicating corporate social responsibility perspectives and practice ed. by Ralph Tench ... Bingley, UK Emerald 2014 1 Online-Ressource (xxvi, 429 p.) txt rdacontent c rdamedia cr rdacarrier Critical studies on corporate responsibility, governance and sustainability 6 Includes bibliographical references "This book offers a ground-breaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discourses and Corporate Reporting; (3) CSR Online Communication and Social Media; (4) The Role of Stakeholders in CSR Communication: Managers, Employees and Consumers. The 18 chapters explore the theory, practice and issues involved in communicating CSR and make for fascinating reading. An international approach is taken with leading academics and consultants from Australia, Germany, UK, the Netherlands, Poland, Singapore, USA, Sweden, Switzerland and France. The anonymously peer-reviewed chapters are theoretically informed and supported with practice-based real-world insights. Rich and detailed they describe, explain and analyse the 'why', 'what', 'when' and 'how' of communicating about CSR. As well as furthering theory and academic debate the book will help inform policy and practice. Leading edge, topical and current this book will be essential reading for corporate communicators, business practitioners, academics, students and all those interested in the subjects of CSR and Communication"--Provided by publisher BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Social responsibility of business Business communication Mass media and business Tench, Ralph ca. 20. Jh. Sonstige (DE-588)1151577502 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-78350-795-5 1-78350-795-0 Critical studies on corporate responsibility, governance and sustainability 6 (DE-604)BV040271228 6 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=705227 Aggregator Volltext |
| spellingShingle | Communicating corporate social responsibility perspectives and practice Critical studies on corporate responsibility, governance and sustainability BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Social responsibility of business Business communication Mass media and business |
| title | Communicating corporate social responsibility perspectives and practice |
| title_auth | Communicating corporate social responsibility perspectives and practice |
| title_exact_search | Communicating corporate social responsibility perspectives and practice |
| title_full | Communicating corporate social responsibility perspectives and practice ed. by Ralph Tench ... |
| title_fullStr | Communicating corporate social responsibility perspectives and practice ed. by Ralph Tench ... |
| title_full_unstemmed | Communicating corporate social responsibility perspectives and practice ed. by Ralph Tench ... |
| title_short | Communicating corporate social responsibility |
| title_sort | communicating corporate social responsibility perspectives and practice |
| title_sub | perspectives and practice |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Social responsibility of business Business communication Mass media and business |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Social responsibility of business Business communication Mass media and business |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=705227 |
| volume_link | (DE-604)BV040271228 |
| work_keys_str_mv | AT tenchralph communicatingcorporatesocialresponsibilityperspectivesandpractice |