Storytelling in business: the authentic and fluent organization
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Stanford, California
Stanford Business Books, an imprint of Stanford University Press
2013
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| Schlagworte: | |
| Online-Zugang: | FLA01 Volltext |
| Beschreibung: | Includes bibliographical references and index Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives |
| Beschreibung: | 1 Online-Ressource (xiii, 287 p.) |
| ISBN: | 0804784957 9780804784955 9780804768719 0804768714 |
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| 500 | |a Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives | ||
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Datensatz im Suchindex
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| author | Forman, Janis |
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| dewey-full | 658.4/5 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.4/5 |
| dewey-search | 658.4/5 |
| dewey-sort | 3658.4 15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Forman, Janis Verfasser aut Storytelling in business the authentic and fluent organization Janis Forman Stanford, California Stanford Business Books, an imprint of Stanford University Press 2013 1 Online-Ressource (xiii, 287 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives Case studies fast Business communication fast Communication in management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Communication in management / Case studies Business communication / Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=713540 Aggregator Volltext |
| spellingShingle | Forman, Janis Storytelling in business the authentic and fluent organization Case studies fast Business communication fast Communication in management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Communication in management / Case studies Business communication / Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Storytelling in business the authentic and fluent organization |
| title_auth | Storytelling in business the authentic and fluent organization |
| title_exact_search | Storytelling in business the authentic and fluent organization |
| title_full | Storytelling in business the authentic and fluent organization Janis Forman |
| title_fullStr | Storytelling in business the authentic and fluent organization Janis Forman |
| title_full_unstemmed | Storytelling in business the authentic and fluent organization Janis Forman |
| title_short | Storytelling in business |
| title_sort | storytelling in business the authentic and fluent organization |
| title_sub | the authentic and fluent organization |
| topic | Case studies fast Business communication fast Communication in management fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Communication in management / Case studies Business communication / Case studies |
| topic_facet | Case studies Business communication Communication in management BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Communication in management / Case studies Business communication / Case studies Fallstudiensammlung |
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